Chapter ２２１ (1/2)

Fortunately, Wang Liang was just a little injured. He called Wang Baolai. Wang Baolai drove his village van to the scene and even came back with a car.

Wang Baolai was shocked by this. He felt that he had to send another person to take care of Wang Liang in case something happened on the way.

So Wang Baolai found a flexible young man from the village to purchase raw materials with Wang Liang.

However, after he came back, Wang Liang put forward another plan, that is, to contact the village committees and ask them to collect millet on their behalf. After collecting all the millet, he would go to pull it. Wang Baolai agreed to the plan, so as to avoid the dark road at night in order to catch up. Even in bad weather, you can easily avoid it.

Half a month after the reunion, Wang Baolai received proxy requests from no less than 20 students. Of course, quite a few of them were not Wang Baolai himself, but relatives or friends. They are going to each county to open a door as an agent.

In order to standardize the business strategy, Wang Baolai decided to train these agents first.

In Wang's Chuang Tzu, Wang Baolai held a training course for agents and gave a general account of his marketing strategy.

One of the most important marketing strategies is free tasting. In order not to make some people get free rice wine repeatedly, the scheme requires registration of ID card. Each person can only get one or two bottles.

To this end, Wang Baolai specially ordered a batch of small bottles, each agent can distribute 1000 small bottles of rice wine.

This is not a small number. Each agent has to give out 20000 yuan of free rice wine. However, in Wang Baolai's opinion, this kind of early publicity work is essential. Only everyone agrees that the customers behind are unimaginable.

Twenty agencies, that's 400000. Wang Baolai thinks that this kind of marketing method is more effective than looking for star endorsement.

Facts have proved that Wang Baolai's marketing method is quite effective. The feedback from the agents is that on the first day, hundreds of people received the small bottles of the samples for free with their ID cards.

Three days later, the 300 bottles of rice wine distributed by the agents were sold out.

Wang Baolai had long estimated that the rice wine would sell well, but this sales speed was unexpected. So, very soon, each agency has been short of goods.

In order to meet the market supply, Wang Baolai had to make workers work overtime. Since Wang Baolai paid twice as much overtime as usual, the workers didn't complain.

However, due to the small number of workers, it is impossible for Wang Baolai to make workers work overtime endlessly.

Now he can't earn a lot of money. He can only produce 10000 bottles of rice wine every day.

This rice wine has a fermentation process is indispensable, so the market has been in short supply.

At this time, Liu fangxiu proposed that Wang Baolai raise the price.

But he didn't agree with the proposal. He felt that it was just the initial stage of opening up the market. We should never raise the price blindly. Even if we sell at such a price, his winery will soon be prosperous.

In order to ensure that each agent does not increase the price of sales, Wang Baolai also personally rode down to investigate one by one.

But after all, it's the market operation. Wang Baolai can control his agent, but he can't control the whole market. When someone finds that this kind of rice wine is very popular, once the agent is available, someone will buy all the rice wine at once, and then sell it at a high price.