Chapter 2232 (1/2)

Since its establishment, Luo Chenxi's personal brand star, with her unique design and Mu Yiling's marketing strategy, has continued to improve its popularity and developed rapidly.

However, star is a high-end brand. In addition to the children's clothing line, the price of other product lines is very high.

Luo Chenxi's customized series has reached a seven figure price.

This is obviously not affordable for ordinary people, and it greatly limits star's sales.

Although there is no lack of rich people in China, most of the rich and noble women are used to using the major blue blood brands in Europe and do not want to change their habits.

And those who like Luo Chenxi's design are generally young people, mainly unmarried tycoons and people in the performing arts circle.

Compared with their mothers, there is still a gap in their spending power.

Luo Chenxi didn't want to lower the price and take the civilian route.

However, her design style is famous for its gorgeous and high-end style. Many of her series have extremely strict requirements for clothing fabrics and technology, and even need a lot of manual work. The cost of clothing made in this way is very high, and the price reduction is unrealistic.

And let Luo Chenxi put down the quality requirements, she is not willing to.

In this way, the development of star will soon encounter a bottleneck.

When Luo Chenxi was still in confinement, she began to think about trying to take an international route and participate in the four major international fashion weeks to enhance star's popularity.

If you can win the prize in fashion week, domestic ladies will also recognize her brand more.