Chapter 77 (1/2)
Chapter 77 - Co to the door
After the Super Bowl night, the most talked about topic is not on the Super Bowl championshi+p, but the first movie trailer to appear in the Super Bowl TV broadcast
This session of the Super Bowl the highest ratings went up to 150for 50 of the total population of North America, and with the word of mouth, after just one day, all Americans know about 《Home Alone》 director Eric William a new movie news
Theinfluence of the Super Bowl trailer Ad, they ation and analyse the data released after the broadcast of 《Pretty Woation, it is esti competition can be seen
In past life, the first Super Bowl movie trailer happened in 1996 for the e sum of money to bid for the Super Bowl ad spot, and ultie 300 million box office domestically, and 500 million dollar world wide Froiants of Hollywood for the spots at the Super Bowl
Eric believes that the trailer of 《Pretty Woman》 will not be less effective than the 《Independence Day》 trailer
Next year, wanting to win a Super Bowl ad slot is not just a question of having ood relationshi+p with the Super Bowl broadcasting media
Although there are ood advertising results, the number of each type of ad has a strict limit, not all the ads can be used to show movie trailers
That's why, in the future the Super Bowl ad slots for iants, because of the increasing cost ofmovies, and because the Super Bowl ads will cost a lot, so small movie companies can't take out that much money
Over the next few days, soan to report and analyze the matter
The New York Tiest winner of this session of the Super Bowl
And as a direct result of Eric's being the director of the new ain rebounded, this was the encies estimated that 《Home Alone》 well harvest about 12 millions at the box office this week, But a week later, 《Hoot more than 18 million, the total box office reached 198 million
Even according to Eric's current shares, this extra 6 million in the box office would have earned back the 15 million spent on the Super Bowl ad
”That's Fortunate” said Eric after seeing the week box offic
e report
Jeffrey Sitting on the opposite side laughed and said: ”Yes, Fortunately, it's 198 million, if this week broke 200 ood hype topic”
The reason why he said so, because after this week Super Bowl trailer, the attention on 《Pretty Woman》 has reached its peak, but if 《Home Alone》 broke the 200on the cake Not like if it delayed until next week, after the Super Bowl trailer heat slightly weakened
Next week 《Home Alone》 well become the first movie in 3 years to break the 200 million mark at the box office Add the norood results at the box office
”Eric, you really are not going to personally participate in the 《Pretty Woanda?”
Eric shook his head and said: ”Al and Julia the two of thes to do Of course, I'll still attend the premiere”
The other thing Eric said was about Pixar The day after the Super Bowl, Eric received a phone call from Steve Jobs after the introduction, Steve in a war Eric asked whether it was about Pixar's price, and after getting a positive answer, Eric hung up the phone
Deter the intentions of Steve Jobs, Eric had no hesitation, he applied to the bank for a 50 e
Although deeply conflicted with the lending practices, but now Eric have to do so Even if there is no Pixar thing Eric had to apply for a loan because his reh to pay this year taxes