Chapter 695 - Chapter 695: 696, a shell phone is going to diss Samsung (1/2)
Chapter 695: 696, a shell phone is going to diss Samsung
Cell phones in 2005 weren’t smart products. Other than companies like Nokia and Motorola, it wasn’t difficult to copy other cell phone models. There were also various counterfeit models on the market.
The only difficult part was the application for a mobile phone production license. However, after 2005, the Ministry of Industry and Information Technology suddenly opened this door. With the support of the local leaders of Jiangling and Jianyu, the fruit shell was already very famous, and they applied for a license without any suspense.
Initially, Zheng Guanyu’s Xiaomi was in a difficult position. However, brother Chen was very capable. He contacted some testing organizations and specially evaluated the Guo mi joint research Institute as a very high-end Research Institute.
Even the ISO9001 was a piece of cake for her. She had almost taken down the national standard for communications laboratories.
Therefore, as the co-founder of the guomi Research Institute, Xiaomi had successfully obtained a cell phone license. Chen hansheng and Zheng Guanyu were now discussing how to sell the cell phone.
Since August, the two often discussed their respective development routes at Shang Yanyan’s ” 1206 ” coffee flower art Hall.
The café had not officially opened yet. Shang Yanyan had returned to Shanghai for the summer break, but she had left the key behind. When Chen hansheng had business to discuss, he would usually ask Zheng guanye to come here.
Since they were bosses of different electronics factories, they often appeared in each other’s office, which would cause trouble for subordinates who didn’t know the inside story.
“Pa ~”
Chen hansheng made a cup of coffee and placed it in front of Zheng Guanyu. Zheng Guanyu’s best friend thanked him with a smile.
She held her cheek with one hand and stirred it gently with the other. Her eyes were fixed on the tianyin Avenue outside the window. Her slender legs were crossed and she swayed left and right leisurely.
She looked more like a young girl in heat than the mastermind behind the transformation of the guomi joint research Institute into a “high-end Research Institute” in a short time.
“The environment here is really not bad.”
Zheng guanye turned around and took two sips of his coffee. but the decorations are obviously made by a girl. President Chen, you’re not thinking of stepping on a third boat, are you? ”
“Your thoughts are too dirty.”
Chen hansheng thought to himself, ” only three? brother Zheng, have you forgotten about me? ”
However, Chen hansheng still tried to defend himself, “”I’m just classmates with them, please stop slandering me!”
emmmmm … We’re classmates.
Zheng guanye nodded noncommittally.
“Brother yang, I still think so.”
Chen hansheng did not want to dwell on the ‘classmate relationship’ for too long, so he took the initiative to talk about serious business. it’s better to go on the more cost-effective route because the characteristic of the iPhone is that it’s low-end and not tacky. This is the core purpose of the iPhone’s survival. Therefore, the new phone will not compete in the cell phone market that costs more than 3500 Yuan. It might not even reach 3000 Yuan.
President Chen is determined to disrupt the market.
that’s a 2000 Yuan phone. Zheng guanyi smiled. that’s almost half the price.
the biggest failure of an electronic product, regardless of quality, appearance, or price, is that it doesn’t have its own characteristics.
there are some experts in the market who always criticize that the fruit shell can’t take the higher-tier route, ” Chen hansheng said disdainfully. I don’t want to refute them at all. If everyone wants to buy a cheap and good phone, their first choice and first impression will be the fruit shell. I’ll make more money than Nokia and Motorola in the future. Do you believe me? ”
“This is correct.”
Zheng Guanyu agreed with this point. the impression that the fruit shell gives people now is that it’s cost-effective, fashionable, and young. If you give up your advantage to compete in the so-called Upper Market, the possibility of failure is very high.
Chen hansheng touched his chin and did not say anything. In fact, he just did not want to compete with Saipan. When Android was released in 2008, the fruit shell could start a sub-brand.
If this sub-brand specialized in high-end phones, then their reputation would be different in the future.
However, there was no need to say this to best friend Zheng. After all, they were ” friendly merchants.
now that the general direction has been set, there will be a target for the future production. So, for the cell phone conference in the second half of the year, do you plan to step up in person? ” Zheng Guanyu asked.
“Yes, I’ll be the main speaker at the press conference.”
Chen hansheng nodded and said, ” I have a lot of topics to talk about. First, it’s my identity as a university student. Second, it’s my ups and downs in entrepreneurial experience. Finally, it’s the price advantage of the iPhone. If this is not enough, we can just get a big brand to diss me.
“What?”
“Diss” in English meant disrespect and criticism. Miss Zheng was stunned.”Are you planning to start a dispute?”
“What do you mean by starting a dispute?”