Chapter 398 - Chapter 398: Chapter 405: Not a Great Deal (2/2)

“Husband, do you think this isn’t appropriate? Isn’t it more convenient for everyone to pick up and look at what they want this way? It saves so much trouble and the most important thing is it’s unique, not falling into clichés,” Su Wenyue didn’t quite understand. In her view, this was not only more convenient, but the open style was both novel and troublesome. She wanted it to be a highlight, but Han Yu pointed out issues with it.

Seeing that his daughter-in-law did not understand, Han Yu patiently explained, “Indeed, this is quite convenient. If you were opening an ordinary store for the general public, it would indeed be a distinctive feature, but your target customer base is the upper class, and for them, this is quite improper.”

“What’s improper about it?” Su Wenyue was still confused. Chen Li had done the same before, and hadn’t she succeeded in the end? Su Wenyue did not deny that she shamelessly copied Chen Li’s idea, but, after all, the mall was like a battlefield, and Chen Li’s methods weren’t so bright either. So, as long as she kept within certain boundaries, it was acceptable.

“Think about it. If you go to a store to buy something, you might find this style novel at first and it could indeed attract some people. But if this method becomes commonplace and other stores start replicating it, gradually you lose the advantage.

The upper-class nobles all possess a sense of superiority, feeling they are above others and naturally deserve distinctive services. Seeing items in the counter that everyone can examine and touch will only make them feel undervalued. They might try it once or twice out of novelty at first, but later they will not return.”

Hearing this from Han Yu, Su Wenyue grasped the idea: “I see, that does make sense.”

On reflection, Su Wenyue remembered that although Chen Li’s store was well-known and frequented by many customers, few true nobles patronized it. She had been somewhat puzzled about this before, but now the reason became clear. She wouldn’t have thought of this if Han Yu had not mentioned it.

Su Wenyue had asked for Han Yu’s opinion just to change the subject, thinking her own preparations were already quite good and that there wouldn’t be any oversights. Yet Han Yu pointed out a major issue. Indeed, there is wisdom in the counsel of many. It’s important not to be too prideful; she had hardly allowed herself a moment of pride before Han Yu’s feedback brought her back down to earth.

Han Yu understood the original intention behind Su Wenyue’s design and continued, “Actually, to make guests feel at home, the most important thing is to train your staff well, teach them to read the guests’ expressions, and know how to offer the appropriate help based on customer needs. If you want the customers to see the items on the shelves, you could do like the golden cabinet on the second floor, replacing the wood panels above with glass. That wouldn’t be too bad either.”

The second floor, being reserved for jewelry and other high-end items, made Su Wenyue opt for a different method, which Han Yu had noticed.

Not only did Han Yu identify the problem, but he also offered a solution. Su Wenyue felt it was a good suggestion, but implementing it wasn’t feasible: “That’s indeed a good idea, but you’re unaware of the trouble it took just to get the glass for the second floor. My father and elder brother have run out of stock, and if we want more, it would have to be brought in from the outer domain, which would take a substantial amount of time. The store is about to open in a few days; we simply can’t wait that long. Furthermore, the cost is too great, and it wouldn’t be very economical.”