Chapter 73: Open (1/2)
The date is set for August 18th, the eighth-eighth event, and three days will be the eighteenth. Ye Ning has been planning activities these days.
"Sister, the membership card you wanted is here." Ye Lan came in with a cardboard box. "What do these membership cards mean?"
The clothing store has been set up, and many people come in to see it every day, but I have never met a customer like Xiao Yu, who watched more and bought less, after all, Ye Ning's price is not cheap.
Generally speaking, it is good. Now I can have a turnover of two to three hundred a day. In January, at least six to seven thousand. Even if you make 10%, you will have six to seven hundred in January. I don’t know how much better than working. Lan Du was a little moved.
"Membership card! To put it bluntly, it is a means to tie up wealthy customers." Ye Ning took out the membership card to check. She intends to be a high-end women's clothing store, doing her best in all aspects, such as this membership card. Find someone to make it to order, one is with paper, this is an ordinary membership card, you can get it with a single purchase of 200 or more, and the second is made of brass and silver. The craftsmanship is refined and the cost is high. Twenty cards, this one needs to be over two thousand in a single time to get.
The discounts of the two membership cards are not the same. The ordinary membership card can be discounted at 5%, and the supreme card can be discounted at 20%. There are gifts for Chinese New Year, holidays and birthdays. It is a very common marketing method for later generations. But only high-end places exist, and domestic clothing stores are still the first.
Ye Ning took out the Supreme Card. The front was the name of the clothing store, eucalyptus, and the back was a silver leaf, with a small word "Lemon" in the lower right corner.
At the beginning, the clothing store was ready to find out that the name hadn’t been taken yet. Ye Ning racked his brains for a long time, but she didn’t have a wish. In the end, she wanted to plagiarize the big-name names in her own world. Or Sheng Jingchuan paid attention and asked her to use herself directly. name.
Ye Ning felt that her name was not very pleasant, so she named her with the word Ning. Later, she used the names of her younger brothers and sisters. It seemed that the two words eucalyptus were nice to use. That leaf is because of the surname Ye, the one in the lower right corner. It's her own name, which has a straightforward meaning, but she likes it very much.
The membership card is just a way to retain customers. Of course, it cannot be used as an opening event. Ye Ning originally wanted to get a big opening bargain, but she felt that the clothing store’s grade was too low, even if she didn’t get a grand opening event. The business situation should not be too bad.
After thinking about it for a long time, I decided not to do any buy-as-you-go activities, and directly discounted them. After the activity, I decided according to the membership card.
On August 18th, Ye Ning put a pair of flower baskets, a string of firecrackers, and a banner at the door. He didn’t get anything else. The flow of people was a little more than the previous two days, and he bought a lot. As expected There is no big explosion in the country, which is normal. After all, the price is there, and it is impossible to be robbed.
Regardless of the fact that the sales are less, but the profit is not less than the amount of the trade, and may be more. Ye Ning feels that it is easy and profitable.
On the first day of opening, the turnover was more than one thousand and one hundred yuan. Three membership cards were issued, but there is no premium membership card yet.
The next day, cousin Xiao Yu came again with her friends. It turned out that it was her cousin who put on the clothes she bought to attend the dinner, and her friend asked her to bring it over if she looked good.
Cousin Xiao Yu spent 2,000 yuan last time, and Ye Ning reissued a membership card for her. By the way, she explained to her the usefulness of the membership card and gave her a lot of face in front of her friends.
"Can I get a supreme card for over two thousand?" Her friend looked around with the membership card. "Take out your watch and jewelry here."
Ye Ning quickly took them out. They were all high-quality goods. As long as they didn't like them, they didn't sell well because of the price.
This girl is rich and doesn't have this trouble. She chose a watch and a bracelet, earrings and necklaces are fancy, but she has been bought by Xiao Yu.
"Are the jewelry like Xiaoyu's necklace and earrings still in stock?" The girl thought for a while, a group of people, it seems not very good to wear one, "or a similar type."
"The same, there are no similar types. Her necklace and earrings are all new models of a certain big brand this year, and they are not sold in China." That necklace is really good-looking. Ye Ning kept one of her own, and she wanted to get rich. If you buy a genuine one, you may not be able to buy it if you have money.
Although it was a pity, the girl didn't plan to buy the same as her friend, so she left the phone and asked Ye Ning to tell her next time there was a new product.
She bought a lot of clothes and shoes, plus watches and bracelets. The total cost was more than one thousand nine hundred, and two thousand did not arrive. However, Ye Ning counted two thousand and gave her a supreme card, and then gave her a 20-20% discount.
The clothes that Ye Ning sells are good-looking and of good quality. The main reason is that Ye Ning can match and match them. After wearing them, the whole temperament will be different. Those customers who bought them will ask them when they go home. When I go to Ye Ning, I will buy one if I go to the next one. I will pass on ten to ten, and business will lead to business. I originally thought that Ye Ning could have a turnover of 5,000 or 6,000 in January. By the end of the month, it was more than 15,000 yuan, which was only half a month, far beyond her imagination.
To sum up, one clothes sells well, and the other sells shoes and watches and jewelry unexpectedly.
I thought that high-end women’s watches and jewellery products would be slower, so I didn’t take a lot of them, but they sold the fastest. Some people bought ordinary jewellery too, but not many. There are also those electronic watches that have only been sold until now. Piece.
At the beginning, I only talked about the delivery with the owner of the clothing store. I didn't talk about shoes or jewelry. I had to go to Yangcheng again.
"Sister, what are you doing?" Ye Lan was full of doubts when Ye Ning came back with a large bag of digital watches and ordinary jewelry.