Chapter 360 (2/2)
The project leader shook his head. Lu Haotian also stuffed back a cigarette he had smoked. He put the cigarette box on the tea table and said, ”manager Yan, right? Tell me about the market situation and production progress of call bath star. By the way, tell me about the resistance in all aspects.”
Yan Weikuan is also an old employee. He is more mature and stable than Gao Jing. He wants to do things in an orderly manner. When he attacks a position, he immediately builds a new fortification, and then he will think about attacking the next strategic place.
Take out a piece of paper from the document folder and hand it to Lu Haotian: ”We have made a market evaluation and our bath calling star is qualified to enter the international market. Because Henghe has no international status and no brand effect, it may have twists and turns after entering the market, and the outcome is unpredictable. To put it bluntly, although things are good, they will be excluded. Once we reduce prices to attract consumers, it does not comply with our Henghe rules Moment. If we don't reduce the price, it's difficult for the introverted combat effectiveness in the market to play a role immediately. We can only rely on advertising and word-of-mouth effect. In this way, we will be very passive. ”
”At present, we don't have the financial resources to shop advertising. There are few famous people in the West. The cost of laying advertising in places with many people is not cheap, and word-of-mouth is not practical. We take the high-end route. Some small stars may choose the cheaper bath calling star among high-end brands, but it takes a long time for first-line stars to pursue it.” It's really not easy to handle. Lu Haotian looked over and over with the documents.
Mu Wanjin sat aside and admired the old man. He had called the old man before. Mu Yan asked him to let Lu Haotian toss around, and he just signed. At the beginning, Mu Wanjin was surprised and couldn't believe that the old man who had been returning to democracy looked at Lu Haotian like this.
Mu ruoxian doesn't have this treatment.
”In this way, you can make more bottles of different styles in production to hold the star of calling bath. You can reduce the cost of packaging, reduce the supply, raise the price and take the cutting-edge route.” Lu Haotian thought for a while and felt that only by doing the opposite can you open the market faster.
”Well? Mr. Lu, will this lead to the regular cold treatment of the market? The price is too high, and our brand is unfamiliar. We have some little fame. If we enter a larger market, it is estimated that it is difficult to have guests willing to consume and try. The biggest feature of skin care products is that they have slow effect, and it is very difficult for them to become loyal fans of bath stars.”
After thinking for a while, Yan Weikuan still thought that the plan he came up with was reliable. Although Lu Haotian's method could quickly open the market, it had to be willing to spend money on Mrs. Kuo.
”I still insist on lowering the price appropriately, so that the third tier stars and their groups with the same consumption ability can first drive the reputation, and then we can package the boutique version of the call bath star to cater to the high-end mainstream consumer groups. After all, the company's current financial situation is not good,” said Yan Weikuan, whose quality is good. He just wants to be steady. They all have confidence in the call bath star, Making money is certain. Yan Weikuan wants to make Henghe brand take root in the world slowly.
Although Lu Haotian's idea is good, he also has courage. As soon as he goes up, he plans to compete with first-line brands. However, once he is neglected in the international market, it will be difficult to turn over later.