Chapter 438： We did (1/2)

”” Firefly ”became the biggest winner of A”-Yahoo Entertainment; ”” Firefly ”won the best of A”-Sina Entertainment; ”” Firefly ”shining A, magically won two prizes”-Tengxun Entertainment ...

The 11th Critics' Choice Awards came to an end on January 9, yesterday. All celebrities and celebrities dressed up for the awards ceremony in Los Angeles that night. A total of 19 awards were awarded. Finally, ”Firefly” won the best film, best director, Three awards for best soundtrack; best supporting actress and best screenwriter for ”Broken Mountain”; the remaining 14 trophies are in movies such as ”Good Night, Good Luck”, ”Kabōte”, ”Walking with Songs” and other films; Brokeback Mountain and Firefly are naturally selected in the annual P10 movie (in alphabetical order).

A originally rated ”Firefly” as high as 97 points. The critics' love for this epic sci-fi masterpiece can be seen, so it is not upset to take the best film and the best director.

”It can't be said that” Firefly ”will definitely get an Oscar, but A chose it.”

Katy-h, a well-known film critic in the industry, said that Oscar is an Oscar after all, with too much unknown xìng. As Magic Yang said, he did not receive the Director A Award three years ago, but he Oscar gone.

Let's take a look at the past Oscar wěn matches in A? In 1996, the first ”Best Director: Mel Gibson (40 years old),” Brave Heart ”√; Best Film:” Sentiment and Emotion ”×, Oscar” Brave Heart ””; the second in 1997 ”Best Director: Anthony Mingra (43 years old),” British Patient ”√; Best Movie:” Fargo ”×, Oscar” British Patient ”; the third” Best Director: James-”in 19⑨8 Cameron (43 years old), ”Titanic” √; best movie: ”Los Angeles City Secret” ×, Oscar ”Titanic”;

Front row, 1999, the 4th ”Best Director: Steven Spielberg (52 years old),” Save the Soldier Ryan ”√; Best Movie: Save the Soldier Ryan ×, Oscar” The History of Shakespeare ” ; The 5th ”Best Director: Sam Mendes (34),” American Beauty ”√; The Best Film:” American Beauty ”√ in 2000; The 6th” Best Director: Stephen ”in 2001 -Soderbergh (38 years old), ”Never Compromise” and ”Drug Commodity Network” √; Best Film: ”Gladiator” √ ”; 2002 Seventh” Best Director: Long Howard ( 47 years old), ”Beautiful Mind” √; Best Movie: ”Beautiful Mind” √ ”;

In 2003, the eighth ”Best Director: Steven Spielberg (56 years old),” Beyond the Way ”and” Minority Report ”×, Oscar: Wang Yang,” District 9 ”; Best Film: ”Chicago” √ ”; 2004 Ninth” Best Director: Peter Jackson (42 years old) √; Best Film: ”The Lord of the Rings: The Return of the King” √ ”; 2005 Tenth” Best Director: Clint Eastwood (74 years old), ”Million Dollar Baby” √; Best Film: ”Cup of Wine” ×, Oscar ”Million Dollar Baby”; 2006 11th ” Best Director: Wang Qiyang (25 years old), ”Firefly” ?; Best Film: ”Firefly”? ”

In the past ten years, A's Oscar's best director's hit rate was 90%. The only miss occurred in the magical BABY Wang Qiyang. The best film hit rate was 50%; the performance in the past five years was 80% and 80%.

At the age of 25 years and 11 months, Wang Jiyang became the youngest A best director in history. Previously, the youngest average age of the winners was 34-year-old Sam Mendes. Now he records 9 years ahead of schedule. However, it was his age that prevented him from receiving the second Academy Award. If he was 45 years old, even 35 years old, almost 100% hit, but 25 years old, 26 years old when the Oscars were held in March ... this most distinctive young man People, will A let him mess up the director award for the second time?

Every year comes to the awards season. In order to promote the film's publicity, the major publishing companies will put a large number of ”r-ur-n (for your reference)” advertisements in media, outdoor and website media. These ads include The posters also select the most impactful and most impressive scenes in the film, and also attach the award-winning resume of the relevant film or filmmaker, as well as the high evaluation of well-known authoritative media critics.

For example, on the mainstream ”Hollywood Reporter” or ”Variety”, large-scale posters of ”Fireflies” and film footage of the movie, such as the confrontation between the Plum Blossom Forest in the Serene Valley, Captain Marr and the children, are printed with shock The title of the award: ”: Best-ture, Best-r ...” and then write the praise of the major film critics, ”Time” Weekly Magazine, Richard Collis: ”This world, there are almost no People can make a better movie than ”Firefly”! Magic Young is a perfect director ... ”

Through the amount of such advertisements, we can intuitively see the strength of the publishing company's investment in a certain work. The purpose of the publicity is of course to attract the attention and impression of the judges of various awards. To vote.

However, burning money is back to burning money. How to make good advertisements determines the success or failure. Each film has its own positioning and popularity. Otherwise, the money will be too much, especially if the box office is too high. Therefore, the strategy of the publicity of ”Firefly” is to use its innovation, its connotation, its historical significance and other ”literary and artistic aspects” to build momentum, not how much box office and how popular it has to make the judges feel like themselves. Making a wise decision is not blindly following the trend or being forced by public pressure.

This year's advertisement for ”Firefly” mainly includes several scenes, the ending part of ”Return to the Valley of Tranquility”, the jīang passage of ”The Battle of New Shanxi”, the superb performance of ”Blue Gloves”, etc., and Wang Qiyang and Jos-Wei Deng et al. Described their creative ideas.

These are all costly, plus sending DVDs, the distribution department hires a public media agency to conduct publicity, arrange specific media publicity activities, lobbying and canvassing, etc., everything is inseparable Open money. But now FF treats ”Firefly” and ”Broken Mountain” equally, investing resources, and spreading strategies to strive for the best, which causes today's two tigers to fight.

Spending twice the price to compete for the same number of trophies, is Flame Movie a fool? How to ensure that the awards are generated in these two films? If you choose to only run ”Fireflies”, then ”Broken Mountain” will definitely not hold up ”Good Night, Good Luck”, ”Munich's Tragedy” and other films, they will become new tigers, and then the judges choose academic art films ”Firefly” loses, ”Broken Mountain” loses; and if only ”Broken Mountain” is operated, its extremely sensitive theme is likely to cause it to fail in the battle of literary films. Eliminate without hesitation, ”Firefly” lose, ”Broken Mountain” lose.

Her idea is based on the consideration of saving money, but it is well known that FF is addicted to burning money, who knows? In the personal Golden Globe Awards pre-test list, Katie Ricky's answer is that the best film: ”Firefly”; the best director: Wang Jiyang.

Yesterday A announced the winning list together. Kolo Moritz defeated Miranda Joule, Georgie Henri and others and won the most promising actors; ”Broken Mountain” got the best original soundtrack and the most The best screenwriter, best photography, best director and best film became big winners, in stark contrast to A.

This interesting situation was also talked about by the movie fans, and even more interesting is the gossip tidbits. It is understood that at the A awards ceremony, Wang Weiyang, who was on the stage twice, made the audience laugh, and he led the best. When directing the trophy, E! The channel said, ”Cluny has become a magical target,” he opened a small talk show and made George Clooney amused; then when he reached the best film, he invited Heath Ledger, Jessica Alba and other members of ”Firefly” took the stage together and said ”we did it”, and then gave the microphone to others.

”I can't wait to see MY's presence on the podium.” This is not just Suzanne-E's mood. Many fans are very much looking forward to this program broadcast on the 20th, but there are most people Not E! Subscriber of the channel! Tney-J said: ”My family didn't buy E! channel, and the budget is not enough to support. It's a pity. I hope to see MY's award-winning part on Yоutube.” rL said: ”Guys, don't wait until the 20th and Yоutube, the 16th Golden Globe Awards, I think MY will definitely stand on the award stage. ”......

In any case, after ”Firefly” was crowned as the most accurate Oscar weathervane, it temporarily surpassed the titles of ”Broken Mountain”; for the director's award, Wang Qiyang now has A, ASA, A; Li An continues to be NBR , The next main battlefield is the Golden Globe on the 16th, ”Firefly” can also make them happy on the stage and shouted ”we did it”?

In fact, the situation of the awards season is unexpected in the flame film and even Wang Yiyang. They do have full confidence in ”Firefly”, but they did not expect such a huge force to erupt.