Chapter 253： He is changing the market (1/2)

Chapter 253: He is changing the market

The computer screens of countless netizens in Mainland China are playing the American drama ”Prison Break”, and the TV screens of thousands of households are still dominated by domestic dramas and Korean dramas. The new version of ”The Legend of Shooting Heroes” is broadcast in January and the ”Golden Family” in March. From July, ”Huan Zhu Ge Ge 3” 6 continued to be on 6 satellite TVs in various places ...

This seems to be two completely different things. Many viewers who have forgotten the memories of childhood American dramas and first contacted with American dramas are accustomed to costumes, big family grudges and grudges, and féi soap operas or tvb dramas. ”Suspense”, full of suspense and tight rhythm, has made American audiences who are accustomed to seeing the fast rhythm hooked. This new thing has really caught the eyes of Chinese audiences.

In fact, the production and environment of Chinese and American TV dramas are very different. The Chinese dramas are a combination of production and broadcasting, self-produced and self-sold. Monopoly TV stations invest in the production of their own broadcasts, provided that they pass the review of the radio and television, including before the project is established. The content of the theme, ”Prison Break” will never pass the theme, after the passage of the theme is all filmed and then broadcast.

American dramas that do not have separate regulations for broadcasting and broadcast but are actually running are generally commercial television networks that purchase reservations from production companies and may also participate in investments.

Most of this production company is a subsidiary of Hollywood Films. For example, ”Prison Break” is a product of Flame Home Entertainment. It just bought its broadcasting rights. According to the current popular ratings, it will also be in the summer of May to August. If the drama can maintain the four seasons accumulated to the episode, the producer will sell it to the local channel at a low price, and other TV organizations willing to buy it, and go out on the street in a 5-episode weekly broadcast.

So often a drama will try to support more than four seasons, if there is demand overseas, those programs will naturally be sold to other countries.

However, the biggest difference between the two is not broadcast, but the production itself. Perhaps commercialization and competition will determine the attitude. The two investors ’respect for the creator and the audience, the balance of power, professionalism and seriousness, are not the same. .

Taking the screenwriter as an example, a dozen-episode Chinese drama is usually created by one or two screenwriters, and there is only one director and one producer; a Chinese drama scriptwriter can write hundreds of episodes a year. , And an American playwright ca n’t write so much at any time for ten years. And it is often the directors and producers who have the sole authority, and the screenwriter is like a display (the main screenwriter will have the opportunity to become a well-regarded Chinese drama, such as ”Soldier Assault”, ”Wulin Gaiden”, ”Llur”, ”Light Sword” , ”Scarlet 1ang Man”, etc.), even investors who don't understand anything will run out of their fingers.

So in contrast, the script story is full of childish and mentally retarded, not to mention that a certain aspect is sufficiently professional, and the quality is much worse, it is naturally not surprising.

This is not the only one. In the post-production of the series, in order to save money and time, the Chinese drama generally does not pay attention to the link of toning and lighting, the picture appears rough and poor; do n’t say the soundtrack, the most important editing Sometimes we lose East Lasi, and there is a situation where the foreword is not correct, because in addition to the producers, satellite TV stations around the world also have their own editing rights, and 1uan's mess is naturally emerging.

Regardless of the pre-preparation, filming period, post-production, and the show going out of the street, they are full of problems.

Of course, it can be said that the investment costs of the two are also completely different. Chinese dramas average about 10,000 RMB per episode, and American dramas average 10,000 USD per episode. The total cost of the episode ”Brotherhood” is about 125 million US dollars, 8 directors, 11 screenwriters, 14 producers, without calculating the material preparation, shooting and production took 3 years. The 24-episode ”Prison Break” averages 2.95 million per episode, 4 directors, 7 screenwriters, and 13 producers.

But the audience drama mí did n’t think so much, just know that this American drama ”Prison Break” is very nice and beautiful. Except for the netizens who really do n’t like and are not interested, most of the audience are almost completely into mí, and they are caught in the ”jailbreak” tension. In the rhythm of stinging, few people feel that there are any settings that are missing, which also makes Chinese audiences more engaged and enjoyable than American audiences.

Especially when looking back at ”Huan Zhu Ge Ge 3” on the TV screen and listening to ”Huang Ama” looking at the oily semi-bald head, many people had a strong vomiting look.

”How could there be such a beautiful TV series?”, ”Wang Yang is so amazing!”, ”Michael Scofi is really cool!” ...

In forum communities such as Tianya and qq chat groups, the voice of discussing ”Prison Break” is everywhere. Countless people seem to have just appeared in the United States in addition to Hollywood movies and TV series. Excited netizens and miraculous fans, all recommended this new world to their friends and netizens. Coupled with the new 1ang Sohu and other portal media reports, a self-style viral marketing is spreading rapidly.

I believe that with the continued broadcast of ”Prison Break”, this viral marketing will completely evolve into an American drama fever, sweeping the entire Chinese network.

”Rachel McAdams on TV” is a new title called Evangeline Lily by the media. The hot broadcast of ”Prison Break” brings more than praise. Evangeline Lily has become a promising new star in the blink of an eye, and the popularity has skyrocketed. With the help of the boost, it has also attracted great attention from TV and entertainment media.

Evangeline Lily is known as Rachel McAdams. It is precisely because of Wang Yang that the same Canadian actress, the latter is the heroine of his screen debut ”Ghost Story”, the former is the screen debut ”Prison Break”. ”The heroine.

While studying at the University of British Columbia in Vancouver, Evangeline was invited by the Ford Modeling Company's scout agent Jeff-Parafi (jeff-pa1ffy) to enter the modeling industry. At first she refused because of tuition fees. Model, speaking of the actor career, she only played a ”girl in the cinema” in the second season of ”People's Story”.

That is to say, a character without a name, or a dragon suit, although it appears on the 6 screen, it makes no difference.

”Lily,” tv-de ”wants to ask you to do a personal interview, shoot a group of photos, you are lucky!” Jeff-Parafi's voice on the phone was very excited, and one of his dragon actresses suddenly embarked on a prosperous road. It is foreseeable that she will become a frequent visitor to various ”most promising new star” lists of media magazines. For a broker, the profit and reputation are soaring!

Thank you Magic Yang! This guy is so cute! Thinking of himself following Evangeline Lily as an ace broker, Jeff Parafi couldn't help but laugh happily, he was lucky! ”Tv-de” is one of the most well-known TV weekly magazines, with sales of more than 10,000 copies in each issue. Evangeline is even called ”Rachel McAdams second.” He laughed loudly: ”This is you The most important show in my acting career, my God, it ’s so beautiful! ”

”Well, you calm down.” Evangeline sitting in the living room sand turned her head, and there was also a dreamy feeling. At first, Pellafi's ecstatic phone roar was still in the ears: ”Magic Yang invited you to audition! Magic Yang invites you to audition! Miracle Yang, Miracle Yang, Miracle Yang —— !!! ”Was optimistic about the big director Wang Yang without warning, and went to audition, pass, start shooting, start broadcast ...

It is indeed too lucky! Since leaving her hometown, bizarre life turns one after another. For example, she never thought that she would act as the heroine of the miraculous Yang series. Thinking about these, Evangeline responded to the microphone: ”Okay, I accepted that interview.”

”Of course, do you still want to not accept?” Jeff-Parafi laughed out loud. This is a rare opportunity, and even more rare! He suddenly asked: ”I let you thank Miracle Yang, how is it?” Evangeline replied: ”Yes, I thank him, he said nothing. Very pleasant talk.” Jeff-Parafi Oh loudly, most of the things were messed up, he said: ”If you want to appear on the big screen, with an important role! Then manage the relationship with Yang.”

Immediately, he heard Evangeline's undisputed answer: ”I don't have any idea, it's fine now.” Jeff-Parafi covered his forehead, he had to remind him, Evangeline Like a person living in a bubble, who does n’t understand pop culture, does n’t care about entertainment, and does n’t even watch TV, and likes to stay in the house all day. God knows that she bought a TV set for ”Prison Break”. What's so good in my house?