Chapter 201： Times are different (1/2)
Chapter 201 Times Are Different
The weather in Las Vegas in March is cool and pleasant, and the 1ù Tianda Garden in the Caesars Palace Hotel is very lively. Guests either dine and drink, or lie in the sun, and the waiter walks around with the dinner plate. At noon, ”T-21-Team” also suspended the shooting work and came to lunch break.
Natalie, wearing big sunglasses, looked at the script in hand at the side of a dining table under a sun umbrella, and discussed with Rachel sitting across from time to time. The two were talking about their opponent ’s play in the afternoon and took a drink and took a sip. At this time, they heard someone beside him start laughing in French: “uR two beauties, can I sit down?” Natalie used her head without looking up French: ”V-t'en (Go away)”
”Do you mean to sit down? Thank you.” Wang Yang smiled and removed a chair to sit down, and then sat down with the assistant Joshua next to him. Wang Yang looked at the mysterious Natalie Rachel, who smiled, asked, ”How do you look at the script? Is there any problem?” Rachel shook her head and smiled, ”I have no problem. I will be there until I know you are not satisfied.”
Wang Yang nodded, and Natalie looked at another page and said, ”I don't have it either, which is understandable.” She took off the big sunglasses on her face, but her eyes were full of doubt and interest. Tao: ”But I have another question. Didn't the newspaper say you made another acquisition these days?” She raised her eyebrows and questioned: ”But I and the newspaper don't understand why you would buy art. Craftsman? For that movie? But ... ”
She shrugged slightly and said, ”I heard that these are not good movies. Why? If I can't say something, when I didn't ask.” She smiled softly and seemed to become a cute version. She pretended to be childish. Laughed: ”I'm just designing a route for my handsome Charlie movie.”
”What is e-1ms?” Joshua couldn't help but ask, looking at the rather proud Natalie, and laughed: ”Don't say it's your company?” Natalie nodded calmly, her neck sideways Then, he asked: ”Why? That's my future company.” Wang Yang took a drink from the waiter and smiled: ”Charlie is her love.”
Natalie nodded again and asked with a smile: ”Then why? I have thought of the shortcomings of this acquisition, would you not think?” Raised interest in her words and Rachel's face also appeared curious. Joshua propped up the table with both hands, glanced at the two women, and sighed: ”My Ali is also interested in this.”
”There is nothing to say, but you just listen, just keep it secret.” Watched by Natalie with interest and Rachel's curious eyes, Wang Yang took a drink with a smile, their curiosity was better than one Unlike Jessica, he basically doesn't ask about his company's affairs. Regarding the acquisition of the artisan, Jessica just smiled and said, ”Congratulations, this must be another big surprise, right? Aesme”
Wang Yang looked at the two of them and organized for a while before saying, ”You are skeptical because the current business is based on a theory, the 28 law. Only hot products can make money,% of the big-selling film manufacturing companies% In contrast,% bad movies can only produce% performance. It can be said that they are unsalable products that no one wants. The company produces them, but it will lose money at any time, and even that% performance will not be obtained. ”
Natalie bit her drink straw and vaguely said, ”Well, that's why the artisans will go bankrupt? Their movies are all in that%, not at all. Is” Vegetable Baby Adventures ”really?” Rachel also questioned and smiled: ”It's why everyone doesn't understand the flames, shouldn't they put the money ua in the pursuit of that%?” Joshua listened thoughtfully, even the hot women who walked by Don't take a look.
”Yes,” Vegetable Baby Adventures ”is in%, in fact, its sales are very good.” Wang Yang smiled and continued: ”But the reason why the artisan closed down is not that there is no big sale of movies, but not operation. Good movie. ”He looked at Rachel and said,“ It ’s right to pursue a big-sell movie, but have you ever thought about it, it ’s very risky, you may get 100 million but only get one Bad movie. ”
Rachel frowned, and Natalie couldn't help but question: ”Will all 100 million become a bad movie? No chance?”
Wang Yang smiled indifferently and smiled: ”There is no chance, but there is no risk. Because when we acquired, good movies and bad movies were already price-marked, 100 million to buy a good movie, or a bad movie, you Buy what you like, and there is no risk for the money. Many people have a question, why is Flame Movies not financing? Because we do n’t need venture capital, we only need to take a safe path. ”
”It still doesn't explain the reason why we bought the artisan, right? You think that movie is worthless.” He smiled and took a sip of an iced drink to throat, looking at Natalie, Rachel and Joshua, said: ” But that% is not without value, and it is not impossible to make money, because the times are different, they are as important as the% mainstream, ”he laughed:” Guys, the current market is not an era ruled by 28 laws. ”
Hearing that he finally talked about the key points, Natalie was very excited. She secretly whispered: ”This guy is used to being a director and usually speaks to arouse other people's emotions.” She also knows some business knowledge , 28 laws no longer rule? She asked, ”Why?” Although Joshua didn't understand clearly, he tried hard but remembered, and he felt his memory was unprecedented.
”Internet has changed everything, and it has caused a sharp drop in the cost of paying attention to a product.” Wang Yang counted his fingers: ”You know there are search, Amazon, eby ... A normal person will find and consume on his own. Simply put, it is no longer 'what we can give customers', but 'what customers ask us to give him', so there is no such kind of goods that no one wants, and even a cold movie has a certain amount of sales and rentals throughout the year. the amount.”
Natalie's eyes suddenly lighted up, and she vaguely understood. She blurted out: ”You said that the total annual sales of the movie have a% effect?” The opposite Rachel blinked and asked, ”There are so many?” ”
Wang Yang nodded with a smile. The company ’s operation in recent years has proved that he laughed: ”As long as the channel is large enough, the total sales of non-mainstream movies with very little demand can be compared with the mainstream. The total sales of movies with high demand are counterbalanced. For example, ”Star Wars Episode 1” sold a set in one day. Although the evaluation it got was bad, the heroine's performance was also said to be bad, but it really belongs to that. Movies in%. ”
”Haha” Natalie nodded in agreement, pretending to be stupid: ”Who is that heroine?” Joshua said quickly: ”Natalie Terman” Wang Yang laughed: ”Keira- Knightley. ”Natalie bit her drink straw and shook her head.” You don't even know. ”Rachel Qiu smiled and didn't speak.
In the eyes of the three people, Wang Yang continued to laugh and said: ”It sold sets, but” Unpopular Movie 1 ”,” Unpopular Movie 2 ”... a movie that can't be sold, their total sum of the day is actually a set. Now The situation is that mainstream products account for% of sales, and non-mainstream products also account for%, but do you know how fierce the market competition of the former is? Why not do this ... ”
Seeing that he couldn't seem to find a word, Natalie suspiciously “yeh?” Rachel tried to remind: “Unpopular market?” Wang Yang suddenly thought of a future adjective for the characteristics of this market. I came out of the pocket with a pen-and-paper pen and smiled and said, ”I don't know, like a long tail, this long tail is a commodity that is not worth selling in the past, but it realizes many, The sum of many small markets. ”
Both Natalie and Rachel looked sideways at the painted paper on the table. Joshua held up her hands and looked at the probe. Wang Yang drew a hillside figure on the paper with a pencil, pointing at the figure A short paragraph of peak laughs: ”These are the mainstream, only movies,% sales.” And then pointed to a large section like a straight tail, all the way down, laughing: ”This is the long tail, movies,% sales. Why not make this tail? Want to work hard with others on the head? ”
”It seems so ...” Natalie pondered this drawing and asked a key question: ”Ministry and ministry, do they cost the same?”
”It wasn't originally, so the 28th law ruled the market, but I said thank Internet, thank you for the information now.” Wang Yang put down his pen and raised his hands in celebration. Rachel and Natalie laughed out loud, he smiled. ; ”All this can reduce the cost of single product sales, don't watch the flame movie. There are many movies ...” He smirked and wrinkled his nose, said: ”But we don't have much inventory, only when there are customers placing orders Now, there is a demand for DVD rental shops everywhere, and we only copy them out and send them to them. What's the cost? ”
Thinking of the company's performance in the past few years, Wang Yang added: ”And because our base is large, the total revenue is ironed by the law of large numbers, so the growth of this long-tail revenue is very stable.”
Hearing this, Natalie has already understood that several people can always accumulate less, but the more varieties in the past, the higher the cost of single product sales. In the end, it is unprofitable and even loses money. This is like a In an optical disc store, it may take square meters to put a movie on the shelf; how much do you need to put all the movies on the shelf? But interconnection has caused a significant cost reduction and made the law of subversion 28 a reality.
Even if a station is stuffed with a list of 1 million movies, it will cost much less than 10,000 in the city and other physical stores. Now the long tail of the flame movie is like a McDonald's takeaway. Some people Buy me, do me, sell, and simply not lose money in this business.
But there is a premise that there are so many customers to patronize Long Tail. Natalie was surprised when she thought about it, and asked Rachel just now: ”The total sales of those unpopular movies are really so high?” Rachel also looked at Wang Yang for answers.
”According to the situation of our original movie, yes.” Wang Yang nodded heavily, raised his drink glass and looked at it with a smile, said: ”Our goal is very clear, the head comes from FF, and the long tail lets Fm Responsible. It ’s better and better to see if the flame movie will go bankrupt, watching. ”After all, he drank a drink to moisturize his throat.