Chapter 103： fifty% (2/2)
When the second week of ”Memory Fragment” took second place; ”Junuo” 's later work was also completed, and the 120-minute release version was officially released. Those who can see ”Juno” before the fans, in addition to the Golden Globe jury, there is also the MPAA responsible for the graded review. Due to the large amount of swearing and more sensitive content, ”Juno” received PG- Level 13, parents special counseling level.
After a few days of rest in an empty home, he lay under the sycamore tree in the back garden every day to read books, sleep, and play basketball, but soon, Wang Yang began to be busy with the propaganda work of ”Junuo”.
As early as a few days after Halloween, Jessica went to Salt Lake City to start shooting ”High School Musical 3”, this movie invested in the second stage of the original cast. The reason why the project can be established in August and the filming started in November is because Wang Yang has written the script very early. As soon as the company has finalized and signed the contract, Sarah Schugman gets the script and can start the creation of the lens. ; The protagonists can also start thinking and practicing.
The promotional cost of ”Junuo” is 30 million, which is more than 5 million more than ”When Happiness Comes to Knock on the Door”, but the way of publicity is similar. Hard Guangyou broadcasts trailers on the TV, outdoor posters in the city, LED advertisements, etc .; and Soft Broad's projects include TV talk show programs, and a less expensive magic weapon, viral marketing.
How to make a viral marketing for ”Junuo”? She is not a real person and has no autobiography; this kind of movie can't play mystery either. Wang Yang and the staff of the company's publishing department had a long discussion at the beginning, and they didn't have a good idea, but he thinks that this is similar to ”When Happiness Comes to Knock on the Door”, let everyone be interested in the story, and let everyone ”Juno” is interested. How to make everyone like Juno? Will she spread it voluntarily?
One day I saw a comment on the ”Junuo” tidbit ”Junuo's words are really interesting” on the blog. Wang Yang suddenly had an idea. This message reminded him that Juno's words are to lead the trend, but not necessarily You have to wait until it is released. If Juno's words and images have been circulated on the Internet before being released, and are loved and spontaneously spread by young people, it is viral marketing.
Let Juno's charm ”release” in advance, let her become a sought-after object in the hearts of young people, a virtual popular character This is the goal of publicity.
So starting in September, ”Junuo” official website has an additional ”Junuo said” column, which has two different options, one is Juno's specific situation jokes, such as letting her step on the road to **** , What she would say, or her unique and funny insights into certain things; another option would be irrelevant jokes. The first ”Junuo Said”, Wang Yang based on Juno's personality characteristics, combined with some future sitcoms in his mind, and the materials he and Natalie inspired to create.
In the second ”Junuo Joke Collection”, his inventory is obviously not enough to support the daily update until it is released. He has to be busy with post-production and does not have so much time to create; therefore, Flame Movies hired several joke experts to help At the same time, dozens of employees responsible for dissemination pretended to be ordinary netizens in online forums, message boards, chat rooms, etc., and forwarded these jokes in large numbers. The anticipation of the movie creates the atmosphere needed for herding.
Funny jokes are naturally loved by everyone. Looking at these novel and interesting ”Junuo said”, most people feel overwhelmed and also interested in this unique girl.
As these jokes were spontaneously forwarded by netizens, the traffic on the official website of ”Junuo” also continued to surge, and more and more young people became eager to see this teenage pregnancy movie, like Zhu What kind of story will happen after someone like Nuo is pregnant? What interesting things will she say? Do n’t forget that “Junuo” is the work of Miracle Yang. Has he ever let anyone down? Think of ”High School Musical” and ”When Happiness Comes to Knock”, maybe it's ”Junuo”.
The movie hasn't been released yet. Fan fans have an intuitive Juno in their minds. It's not Novaley like ”Sweetheart” who had previously guessed. Their doubts turned into yes. Is this the role of Juno? You have to know that her previous screen image is very cool; in reality, she is a good girl, and she will blush when talking about her boyfriend. Will she blush in the movie?
But think about Will Smith and ”When Happiness Comes Knocking on the Door”, fans of the fans feel that they can be restless, shouldn't Magic Yang make such a mistake? He interviewed thousands of girls for Juno's selection, unless he was really obsessed with Natalie, the film was also made to know his goddess. There is another possibility that Natalie played Juno.
When the flame movie launched the preview trailer of ”Junuo”, the fans' doubts were immediately dispelled by half. In this 2-minute trailer, Natalie's expressions and speech tone are full of brutality Seeing her holding a pipe, she swaggered and said to Pauli, ”I am pregnant.” Where is she always cold? But the fans still retain half of their opinions. After all, the wonderful trailer does not mean a wonderful movie. How does Natalie perform and how does ”Juneau” wait until it is released.
”Damn, why didn't you come on December 22?”
This is the cry of many young fans, but it is also a happy wait, because they know that this Christmas will not lack good movies to watch. There are ”Desert Island Life” by Robert Zemigis and Tom Hanks, 100% good movies; and ”Juneau” by Wang Yang and Natalie Portman, 50%.