Chapter 87： Appear in court and attend (2/2)
Some of these exposures do not require money, some require money to contact and buy, and the cost of these publicity is basically paid by the bookseller Bantam Publishing Company, but if the flame film wants to take a ride, it sponsors 1 million In addition, half of the printing cost for the film promotion part is paid. Why is it half? Because the relationship between the movie and the book affects each other, when the movie is successful, the book will sell more and better.
The publicity program is not just an interview and a program. This month, it is also the launch of ”When Happiness Knocks on the Door”. Chris Gardner also began touring speeches and promotions in North America, and also attended various books. The activities of the Chamber of Commerce and the bibliographic exhibition will be carried out for a new round of publicity for a period of months, and then they will meet with the film crew to make a final promotion before the release.
Bantam Publishing Company has successfully packaged countless new authors and launched countless best-selling books. They can see the huge potential of ”When Happiness Comes to Knock” at a glance, and their clever publicity makes this autobiography come out of the market. It sold very well, and Bantam Company estimated that it would have the opportunity to reach the top of the best-selling list with the tour. This is not surprising, the storytelling, the author ’s packaging, only the content of the book. As a typical ”American dream, the winner, the legendary story of Chris Gardner is very eye-catching. With exposure and autobiography After the launch, he became the new idol in the hearts of many black people and many Americans, just like snowballing, his fame became more and more famous, and the fame of ”When Happiness Comes to Knock on the Door.”
He happily told Wang Yang on the phone, ”I received letters from many readers. They all said that they were touched by my story. Yang, when I was a kid, I got a history. I thought I would be a historian. I never thought about it. I will become a writer, and there are so many readers who like me! ”Wang Yang is also very happy. The story of Chris can give people the power to chase happiness and the power of film propaganda.
Chris Gardner met the man driving a Ferrari sports car. He decided to switch to a stockbroker. What about the story? When Wang Yang turned another page, he saw Will Smith and Terry ’s movie poster with the big “Moon 20th, North American release!” Followed by a few selected classic lines “If you have If you dream, you have to work hard to achieve it. ”,” I have nothing, but at least there are dreams, many people dare not have this, they are afraid ... ”
Then came the movie information, the interview with the crew, etc. Looking at the following episodes, he, Will Smith, and Chris Gardner held a group photo together, Wang Yang could n’t help but smile, considering from the perspective of film promotion Every time a book is sold, it means that someone knows the story and the movie, and it also means that the person ’s life network is connected, and his family and friends may know it and become interested in the movie. The power of viral marketing will also be revealed.
”That's good, that's good ..., ... Wang Yang murmured a few words and closed the book. At this time, Jessica next to him was confused and dreamy, said:” What ... very it is good? ”Wang Yang glanced at her. Apparently she was in a half-dream state. He reached out and stroked her hair and gently said:” You're fine, go to sleep. ” ”
Returning to Luo Shanfan, Wang Yang continued some of the remaining post-production of ”When Happiness Comes Knocking on the Door”. His time in the editing room is decreasing every day, and the time in the soundtrack room is increasing. Jen-Kez Melik attaches great importance to this good movie and his first soundtrack work in Hollywood, and his work enthusiasm and inspiration are also very high. Most of the screen shots need not be brewed, and they are equipped with natural music, which makes the work process greatly. Faster than expected.
March is destined to not be a quiet period, the NAAA National Championships officially kicked off, and 64 universities launched the ”Crazy March” to work hard for the national championship. As a basketball fan and as a member of NAA, Wang Yang naturally also handed over a prediction list for the semi-finals and uploaded it to his blog. He is optimistic about the alma mater of Michigan State University, the University of Florida, Cincinnati, and Michael Jordan. North Carolina University, and his alma mater, Nanda, did not enter the top 64.
His prediction belongs to most public opinion. Only the University of Florida ranked low in the survey. It is the type of the top four that is really unpopular. Many fans are puzzled by the fact that he did not choose the hot Connezig University, but Wang Yang believes that the University of Florida's offensive system is clear and smooth, and the morale is fierce. It should definitely not be an underestimated team. This response caused many fans to tell him ”Look and see”. ggen is very new, only came online last month. After Wang Yang accidentally discovered it that day, he found it very interesting and became a user of the website. He found it interesting because he could post some movie updates on it This is a new method for propaganda. He has carefully analyzed it and found that ggen's senses are different from the official website. It is posted here as if he is pro. Tell everyone that this gives fans fans a greater impression and rise; and he can publish some news about his own life, or insights on certain things, which is very interesting.
He has not found other ”peers” who seem to be the only Hollywood people. This also led to the suspicion of the website. After contacting, he proved his identity, and released several behind-the-scenes stills of ”When Happiness Comes Knocking on the Door”, so ”Wang Yang became a ggen user. ”. However, because there are not many users on the site, his blog traffic is not high: but he ranks quite high on the site.
Under the influence of Wang Yang, Jessica also joined the ranks of the blog. Without any articles, she only posted a few photos of her personal life, and her blog has a higher click-through rate than Wang Yang, which makes her very proud. In order to catch up, Wang Yang participated in more topics and predictions, but there is one thing he did not predict, that is another event to be held in March, the Oscar Awards.
The Golden Sorrel Award, which was always announced before the Oscars, continued to announce all the awards one step earlier this year. The hot movie ”Fengfeng Men” can be said to ”live up to expectations” to get the worst film, the worst director, the worst actor, etc. On the verge of awards, Will Smith won the three awards of the worst actor, the worst screen partner, and the worst movie song, becoming the ”smellyest” person this year ~~ Will, nothing, you are just A bad movie is exhausted. Your performance in ”When Happiness Comes Knocking on the Door”, I dare say that it is the best actor of the Academy Award. ”On the phone, Wang Yang's words were conscientious and comforting. When the movie screen was accompanied by music, Will's interpretation left him with nothing to say, and finally let him find” the little bit of things. ” Will-Smith laughed heartily: ”Man, I'm fine at all. I will take the Oscar's worst actor next year. Hey, what can I do? Wang Yang laughed: ”Will, Jin Suanmei and the Oscar trophy are put together, it must be very interesting.”
After the Golden Plum Award, the 72nd Oscar of the month arrived as scheduled. When Wang Yang in a black suit and Jessica in a white evening dress walked down the extended Lincoln car, the flashes lit up from everywhere, Jesse Ka held a handbag in one hand and Wang Yang's hand in the other. Both smiled, stepped on the red carpet, and lost in front of the Kodak Theater.
”Jan, hey, look over here! Jessica, over here, over here!” The reporters on both sides of the railing kept pressing the camera shutter, Ka Xia Xia Xia, yelled again.
Wang Yang and Jessica pose, take pictures with them, look at the telephoto cameras of the reporters around, and the red carpet with people coming and going, the star suddenly thinks of himself as if he had once dreamed such a dream, When did you do it?