Chapter 80： Welcome new year (1/2)
After setting the date of ”When Happiness Comes Knocking on the Door”, Huo Youying released the news to the media and fans, and the movie will be released in North America on the 20th! At the same time, the movie's official website also released a New batches of stills, including Will-Smith crying while hugging his son, chatting with real Chris-Gardner, Wang Yang shouting with a horn, etc .; there are some behind-the-scenes productions, such as in the movie Many of the actors in the scenes are homeless wanderers: Chris Gardner, Jessica Alba, cameo in the movie and so on.
The fans' interest in ”Smith's Family Out” hasn't weakened much yet, the movie is ready, and you can see it next summer vacation! Looking at Will-Smith, who has a very different image in the stills, the interest of the fans has continued to increase, but when they expressed their expectations on the official website, they also had a lot of doubts. This plot biographical film, from the month Announced plans to release the movie next year. Will such a short time and such a high-speed production really be a good movie?
If there are doubts or topics, it means that the attention of the movie is high. This is a good thing. It is better than shouting without stopping. But how do they translate their concerns into the motivation that led them into the cinema? This of course depends on propaganda.
The publicity plan for ”When Happiness Comes to Knock”, after repeated discussions with Wang Yang and Max Rand, distribution manager Simon Willis, and others, decided to focus on hard promotion, and advertise in urban facilities such as bus station posters. Shop posters, and contact media and TV programs one month before the release, keep receiving special interviews, crew creators and the Smith family on various talk shows to promote, this is also the traditional way of propaganda.
Wang Yang started by relying on viral marketing. Naturally, this time he will not miss this magic weapon. How can viral marketing be used in plot biographical movies? In other words, how can biographical movies interest more people? The key lies in the person ”Chris Gardner”. No one will be interested in the biography of an ordinary housewife, and people like the well-known public figures, their legendary stories, and their legendary lives.
Therefore, Chris Gardner must become a celebrity, and his life story must be well-known to the world. It is better to be a household name. The more famous he is, the greater the audience's interest in this biographical movie. Fortunately, Chris Gardner not only invests in stocks, but also has a very good writing style, and he is very keen on writing autobiographical novels. For several months, according to him, ”more than half of the words have been completed.”
Wang Yang ’s idea was to let Chris Gardner launch his autobiography as a super best-selling book, and Chris ’s fame grew instantly like a snowball, and the attention of the movie of the same name, “When Happiness Comes to Knock” It will go wild in a straight line.
If it ’s just selling books, it ’s not viral marketing; Wang Yang ’s plan is that Chris Gardner ’s autobiography is divided into two parts and published. The upper part is what he has written now. He lacks a fatherly childhood. The young parents who wanted to live with their uncles, joined the Navy with the belief of going out and became a trainee. After retiring, he went to work in a medical laboratory in San Francisco. In 1981, when he was touched by fate, he met the open Red Ferrari man, he decided to switch
After the story? That's the content of the lower part, but you can watch the movie first, because then the movie has been released. At the end of the autobiography, there will be a large number of photos of Chris Gardner, information about the movie ”When Knocking on Happiness”, Chris' comments on the film, including members of the crew of Will-Smith and Wang Yang. Buy one get one free for photos and interviews, and give away the movie poster ”When Happiness Comes Knocking on the Door.” Terry Smith's head touches Will-Smith's hand, and the warmth between father and son is evident. disease
This is a new kind of viral marketing. The success lies in whether Chris Gardner ’s autobiographical sale is not selling, and can become a best-seller. Wang Yang has read Chris ’s manuscript, and it is very touching and profound. It is definitely a good book worth savoring; the quality of the book is no problem, then the rest will depend on the strength of the promotion, the packaging of the publisher, etc. . Of course, these jobs are all undertaken by employees of the distribution department such as Max Rand, Simon Willis, and if there is no accident, Chris Gardner ’s autobiography will be officially listed in March.
Wang Yang also has his own work, so he will go to the post-production of ”When Happiness Comes to Knock on the Door”. He must do the post-production before the month. First of all, the movie must be properly edited, followed by recording and soundtrack, and Valais. One Fest made some adjustments to the colors of the wide film screen, and then began the work of publicity.
Along with the post-production, the crew added two other important members, editors and original musicians. As an editor, Wang Yang tends to work with Margaret Good Speed again. Last time, they have cultivated a certain tacit understanding in the cooperation of ”High School Musical”. Margaret's editing skills are both clear and yet Delicate, very suitable for the style of ”When Happiness Comes to Knock”.
In the original music, Wang Yang does not have a good candidate, David Lawrence? His music style is very brisk and has a little childish taste, which is most suitable for campus movies, but it is not suitable for ”When Happiness Comes to Knock”, it sometimes needs to be brisk, and sometimes it needs to be sad, so the original musician needs another Seeking others; and David-Lawrence is still busy with the soundtrack of High School Musical 2.
However, these tasks must be carried out in January next year, because a holiday of Christmas and New Year is coming, even if Wang Yang wants to continue working, there is no one to accompany him, let alone he is not the Terminator T-800
On Christmas Eve, the Staples Center Arena is filled with the atmosphere of Christmas Day. In the crowded audience stand, the fans watching the game wear Lakers jerseys, Christmas costumes, children wear Little Red Riding Hood, everyone is a face Happy smile, cheering with family and friends; hot cheerleading women on the court also wearing red Christmas vests and shorts, with the music playing in the arena, leaking all over the body dancing. The stage here is the NBA's annual Christmas War, the Lakers V Spurs.
”Now, let's applaud more fiercely-” With the sound of the DJ, the Staples Center suddenly dimmed, the lights kept sweeping, the fans kept applauding and the lights suddenly gathered again On the pitch, with a bang, the cheerleading women flicked their hair together, the DJ shouted: ”Performance time!” Another song sounded, and the women danced again suddenly, more wild than the previous dance. .
Wang Yang and Jessica were sitting in the middle of the seats closest to the sidelines. He supported his chin, listening to the world's best music, and enjoying the dancing poses of the cheerleaders in the field with interest. This is the first time he and Jessica have come to the Staples Center to watch the game together. Their 98-99 shrinking season this month and their love affair cannot be announced yet. There are very few even in front of them, so naturally they ca n’t shake the ball and watch At the beginning of this season, he made another movie in San Francisco, and he can't finish this date until now.
These two tickets cost Wang Yang close to 40,000 US dollars, and also spent a lot of time. 40,000 US dollars can shoot four ”Ghost Records”, but it is very worthwhile. They are all loyal basketball fans and can be together. Watching a Christmas war is definitely a happy thing. And you can see the hot cheerleading performances up close, and look at the long legs with bodybuilding and the wild waists with motors not far away. Those ... Wang Yang wowed secretly, the visual effect is incredible!
”Yan, is it pretty?” Jessica next to him pushed him with a funny face. Wang Yang suddenly recovered, looked at her, smiled and nodded: ”Yes, this kind of scene painting has a shocking force. If it is just a girl jumping, there is nothing beautiful to see; but a dozen or twenty people, um …, ...... Looking at the playful look of Jessica ’s pretended frown, he also clasped his forehead helplessly and looked at her and smiled, “I was just designing the picture of singing and dancing, now I am only looking at you . ”