Chapter 50： Schedule (2/2)
Simon Willis looked at the secretary in charge of the meeting, Fuona Hasen, and begged her to give the document to Wang Yang. He said: ”We have established relationships with major campus cinema companies. If we want to release a movie If we do, we can capture the movie theaters of most elementary and middle schools and universities in the United States. The movie theaters of many other schools are independently operated and it is difficult to contact them one by one; some do not have movie theaters at all. ”
After receiving the documents from the secretary, Wang Yang looked at the number of schools. There were thousands of schools all over the country. He couldn't help but nodded and said with a smile: ”Very good! Enough, enough schools.”
Simon Willis said again: ”However, they usually show old movies, or movies about to be drawn, and the tickets there are almost half price.” He shrugged and said, ”Few movies will choose Arranging the first week of screenings on campus cinemas has very low profits. ”
Wang Yang shrugged and said in disapproval: ”What we want is popularity and influence. The profit of the first screening is nothing. The important thing is the next large-scale screening, that is the big head.” There are less than one week in the second week and more than 2,000 in the third week; the focus is on influence and interest in the market, otherwise more than 1,000 and more than 2,000 movie theaters will be released on the first Monday. The failure was even worse.
”My boss, you are right.” Mark Slanter smiled and then said: ”My idea is that we choose some campus cinemas with high box office income, about 500 or so, as the first The object of the weekly trial screening; after one week, go offline and switch to 500 schools in the same city. In this way, we will not lose too much market profit. If you can receive the corresponding good results, those theater companies will automatically contact us. . ”
”Well, this plan is very good.” Wang Yang nodded and auditioned for two weeks, got a good transcript, formed an influence, and then released it on a large scale.
In fact, there are two main factors to choose this method. First, the focus of the film promotion is on the campus; second, the cinema companies of the city cinemas have a cold interest in ”High School Musical”. Perhaps, this movie has all the elements of ”bad films”, anyway, they are only willing to provide the golden period of some dilapidated and remote movie theaters, or the poor period of good movie theaters.
Neither Wang Yang nor Mark Srant likes these two options. The former is easy to make a movie appear in a thousand theaters, but it can only receive less than a few million at the box office. It justifies the throne of ”bad films”; in the latter case, who will watch campus songs and dances at night ? This is not a horror movie, which can't stimulate the nerves of the audience. They are likely to fall asleep after seeing half of them, and they can successfully get the title of ”bad movie”.
Then, to convince them with their grades, theater companies and movie theaters are all clues. When they know which movie can make money, they will scramble to show it. If the time is slower, the box office will be gone.
”Yang, you know, the next good time is the summer vacation.” Mark Srant looked at Wang Yang and said. Wang Yang nodded and smiled, ”The summer vacation file is just right.”
The summer vacation starts in June, and there are more than 5 months until now. Both Wang Yang and Mark Srant understand that the release date of ”High School Musical” cannot be delayed too late. Because the world has changed so fast ~~ Every day something new appears, Wang Yang's popularity and name will soon disappear with time, if you can't seize the opportunity, you will only be forgotten in the end . So taking advantage of this is his peak period of popularity, the best results are obtained; if the popularity and attention are gone, the movie will be released, and the chance of failure will increase greatly.
Mark Srant said: ”Our screening plan determines the first two weeks. The school has not yet been on holiday, so we must at least two weeks before the summer vacation.” He spread his hands helplessly and said: ”But” Star Wars Prequel: Phantom Crisis ”will be released on May 19, we can't collide with it head-on, so we have to advance two weeks in advance.”
”Well, that's about a month in advance.” Wang Yang thought about it, and suddenly thought of a day, he could not help blurting out: ”April 28!” He looked at Simon Willis and asked, ”If it was on that day Will it be released, will it work? ”Simon Willis nodded.” No problem. ”Wang Yang smiled happily, glanced at Mark Srant, and said with a smile:” That's it, April 28. The premiere that day. ”
※※
ps: Today is the second one to send. Wow, I try to get a monthly ticket. Everyone works together to make a **** path!
(Reading novels)