Chapter 46： What is the answer? (1/2)
Relative to those dances that are not gorgeous, music is more important to ”High School Musical”, it ignites the soul of the whole movie, sings the audience's emotions, makes them resonate, and makes them watch the movie Sing along.
And they will never forget, so the soundtrack of the movie will be sold out.
But the first thing to do is that those songs conform to the plot, melodies are easy to remember and easy to catch, and the style is youthful and fashionable. Whether it is a fast song when playing basketball, or a lyric song for a male or female protagonist, all must be written in the current popular song.
Although it is not a kind of famous music to be handed down, these requirements add up to a certain degree of difficulty. As early as the preparation of the crew of ”High School Musical”, Flame Film Company contacted many composers and explained the requirements of the song to them, hoping to get satisfactory works.
After this period of time, the company also received replies from some composers. Wang Yang and the crew's art director reviewed the songs together. Several of the songs were very good, including the ”Wildcats” team song. Wang Yang took them All of them were bought, for which the company paid hundreds of thousands of copyright buy-out fees and obtained the ownership of those songs. The problem is that several lyric songs, especially the songs that the male and female protagonists sang at the last two auditions, could not be selected.
”Hi Sandy.” Wang Yang sat at his desk, frowning at the mailbox on the computer screen, and asked Sandy Pikes on the other side of the phone: ”Is there no new song? I will shoot in two days. The lens of the singing and dancing part, and I have to shoot a few aloud shots, I need a suitable song! ”
”Sorry, Young, we haven't got a new reply for the time being.” Sandy Pike's tone is very helpless. Whether this task can be completed does not depend on him, but on the composers, he is helpless now.
Wang Yang closed the webpage of the mailbox, but suddenly remembered something, and quickly asked: ”Hey, Sandy, have you ever contacted David Lawrence?” Sandy Parks' voice of doubt came over: ”Which big David Lawrence? ”
David Lawrence was the original music composer of the original ”High School Musical”, but he is not well-known now, but he will get an opportunity next year to compile the original music of ”American School”, then he gradually became famous and became Arranger of movies such as High School Musical.
Wang Yang thought about the information about David Lawrence, and explained to Sandy: ”Uh ... that is the arrangement of” Crazy Summer Camp ”. I have seen the film and I feel that his music style is very light and sweet, it should be very good. Suitable for us. ”
Yes, it was the ”Crazy Summer Camp” starring Jessica. Wang Yang really watched it. She watched Jessica and watched her performance at the age of 14 which was quite interesting. It took him a lot of effort to get a collector ’s edition DVD on eBay, although Jessica had several.
”Sandy, try it, you quickly contact David Lawrence to see if he has any good songs.” Wang Yang held the mouse while opening the official website of ”High School Musical” and said to the phone: ”If it suits If so, I plan to hire him for the original music of the movie later. ”
Sandy Pikes promised: ”Okay, I know, I will contact him immediately.”
At the end of the call, Wang Yang put down his mobile phone, took a look at the shooting schedule, waited for the shooting of the non-song and dance parts, and then shot those songs and dances that found good songs.
The official website style of ”High School Musical” is very youthful and concise. At the same time, the content and functions are very rich, especially the stills. There are new pictures almost every two days. Wang Yang logged into the background of the website and uploaded several new stills, all of which were shot in the roof garden today. The scenery there is so beautiful that it is very suitable as a still.
Issuing stills is a routine method of film promotion, because the production cycle of the film is generally very long, during which fans will gradually forget the film and turn their attention to other places. Still, the stills can solve the greed, keep the attention, and let the fans keep the expectation of the movie, so that they will not be completely forgotten in a corner.
But Wang Yang ’s stills are not only for this effect. In fact, the stills he uploaded today will be divided into the “Eastern High School” column, and he wants to create a “school of dreams” effect on the website. Not to advertise the Eastern High School in Salt Lake City, but to promote the movie.
That's why he chose Eastern High School. The school has a beautiful environment, complete facilities, spacious and clean, and has everything students like. It ’s important to know that not every school is so beautiful, including Lincoln High School, which he attended before. In a school, they will like to watch the stories happening there.
In fact, from the beginning of shooting, ”High School Musical” began a new round of publicity work, uploading stills on the official website is only one of them. As the first person to eat the ”viral marketing” crab, Wang Yang will naturally not miss this magic weapon. The company specially hires a few new employees. Every day's work is to speak on the Internet. Every school forum has They are the object of their care, but there is no excessive, as long as there is one post.
It is definitely not the time to detonate bombs. The effect of Wang Yang is to remain unforgettable and maintain a certain degree of attention; then to the publicity of the release stage, and then conduct a comprehensive bombing propaganda.
I browsed the official website for a while, checked the current propaganda effect, and ensured that everything was moving forward on the set track. Seeing that the time had come more than 11 o'clock, Wang Yang turned off the computer, brushed his teeth, and went to the bed to prepare for sleep . Just as he covered the quilt, the phone on the bedside table suddenly rang, and he reached over and looked at it, a text message from Jessica: ”Yang, good night, I am very happy tonight.”