Chapter 33： Mr.Boss (1/2)
At the office of the chairman of A-Pix ’s headquarters, Wang Yang sat behind his desk and handed the A4 paper with the company ’s new name and logo on to the hands of professional white female designer Lisa Gro, She looked at it, and her face was a little puzzled. She is a full-time artist in the distribution department of A-Pix. The company's movie covers, posters, etc. are all designed by her, and also include the design and maintenance of the company's official website.
Lisa-Gro sat in the chair at the desk. She looked at the drawing paper in her hand and asked with some uncertainty: ”Uh, Mr. Wang, I'm sorry, are these two penguins? The one in the middle is crown?”
Wang Yang was stunned. He wanted to feel faint. Is his painting really so abstract? Can moths and butterflies be seen as penguins? ”No!” He smiled and denied, shaking his head mockingly, explaining with a smile: ”Not a penguin, a crown. On the left is a moth, on the right is a butterfly, all on the side; in the middle is a flame. ”
”Oh! I'm sorry.” Lisa Gro smiled a little embarrassed, afraid she would anger the young boss, she joked about herself: ”Maybe I should wear myopic glasses.”
”It's okay, I've always been an abstract painter.” Wang Yang smiled and shrugged. The gentle voice relaxed Lisa across from him. He talked about his concept: ”Lisa, I hope that kind of effect , Moths and butterflies chase the flames, blooming their own beauty, understand? ”
Lisa first nodded and said, ”I understand.” Then, she shook her head again and asked, ”But what I don't understand is, what does it mean? I mean, why is it a moth?” And butterfly? ”She hesitated, or said bluntly:” Mr. Wang, you know that moths often represent death, just like in ”The Silent Lamb”, will this have a bad effect on the company? ”
Wang Yang leaned on the back of the chair and smiled slightly. Yes, the moth often represents death, but it is not all death. He laughed: ”Lisa, in” The Silent Lamb, ”the moth represents not death, but rebirth. Did you know? In fact, everyone is eager to transform, everyone is eager to show themselves, and eager to pursue their own Soul. But most people tend to escape from their hearts, they ca n’t break their pupa, they live inside it. ”
”Moth, this is a kind of transformation; the fire moth is a self-salvation.” Wang Yang took a deep breath and smiled, ”I am a moth, so I love moths. The company's logo Just like that, no problem. ”
Lisa was confused, but this was the boss's opinion. He said ”YES” and ”YES”, she nodded and said, ”Okay, I know.” She looked at the company's name on the paper again. Then he took a pencil and added a ”Flames-Films” under the flame on the drawing paper, and asked, ”Mr. Wang, can I put the company name here?”
”OK, very good.” Wang Yang looked at it and agreed.
Flames has the meaning of flame, light, and passion. Of course, here, its biggest meaning is flame, flame represents the dream, represents the light he pursues, represents the movie. He hopes that the film produced by the company is like a flame, illuminating the hearts of fans, burning their dreams, letting them break their pupae and show their beauty.
As a result, A-Pix officially re-registered its name and trademark, and changed its name to Flames-Films; the logo was designed by Wang Yang and painted by Lisa-Gro, with a light yellow on the left On the side of the moth, on the right is a colorful butterfly with a yellow-red cartoon-style flame in the middle of which there is a line of company names. The color of the whole logo is very soft and comfortable, partial to cartoon style, looks very energetic and very youthful.
The door of the company's headquarters, the ”A-Pix” brand was removed, and the company has ordered a plastic brand with a new name and LOGO from the manufacturer. It will be hung up as soon as it arrives.
In the new week, the first management meeting of the new company, employees of all departments above the level of Flame Film Company attended. Of course it is scary to say, but there are actually less than ten people.
Wang Yang naturally also attended. He sat at the top of the conference table. He was wearing a black suit with a gray shirt and no tie. Mark Srant is sitting next to Wang Yang. He is also in a black suit, wearing a silver tie and wearing black-framed glasses. The whole person looks energetic. He is not Wang Yang ’s agent now, but Flame. The CEO of the movie.
Because of the outstanding performance of Mark Srant during the acquisition of A-Pix, and the resignation of the company's original CEO Chris Lynch, Wang Yang had an opportunity for him ”If you become the company's CEO, how will the company develop ? ”Then Slant convinced him.
”We want to gradually expand the company's influence. In terms of investment, we must insist on small costs, but don't expect to always have” Ghost Records ”, and those below 10 million are counted as small costs ... Also, now it is pure production The company's living space is getting smaller and smaller. We need to establish our own publicity channels to get rid of the situation of being pinned by the media group ... Now the profit of the movie is not only at the box office, we must pay attention to the development of peripheral products, maybe we will There are unexpected big gains ... ”
At the time, Mark Srant was more and more excited, but the words were always very organized. A set of development ideas were well-founded, including how to buy and invest in small-cost movies, how to develop peripheral income, etc., which made Wang Yang lament. ,profession.
Wang Yang knows the success model of Lions Gate Company, which is generally the same as that of Mark-Slanter ’s plan, but the great thing about Lions Gate is that they can always find ”Ghost Records”.
”Of course.” Mark Srant shrugged: ”To do these things requires a lot of money, either you will inject; or pray for God to give us a” Ghost Record ”.”
Wang Yang replied to him: ”The Ghost Record is gone, but there is a” High School Musical. ”He reached out and smiled:” I make a movie, you manage the company well. ” He shook hands and said, ”Yes, BOSS.”
Just like this, Mark Srant became the CEO of Flame Movies, with a probation period of three months and a monthly salary of 20,000, the highest in the company. After the probation period, he will sign a formal contract and enjoy company benefits.
At this time, in the conference room, Mark Srant is announcing the company's next development policy and the focus of the work. These are the results of discussions between him and Wang Yang. Everything is paving the road around ”High School Musical”.
Simon Willis, the manager of the distribution department, looks attentively and listens to the task assigned to him by Mark Srant: ”We are going to build a campus publicity system, and I will ask for its posters during the publicity stage of” High School Musical ” It can be seen in any college, middle school, or even elementary school in North America, including cooperating with the school and holding some publicity activities. This is what we have to do; in addition, we have to establish a campus screening System, the first round of the movie is released, and the campus cinema is our key target. ”
Because Wang Yang's ”High School Musical” is not a TV movie, it will not be shown on TV in the future, but will aim at the big screen. So how to attract the first audience to the cinema and form an influence? This depends on publicity. The reason why ”Ghost Shadow Record” can create miracles is also due to successful viral marketing; ”High School Musical” wants to succeed, and publicity is naturally the top priority.
After discussion, Wang Yang and Mark-Slante preliminarily set up a ”campus bombing virus marketing”, and put a youthful poster on the places where schools can post it, so that students can see it, and then produce If you are interested, you just have to watch the movie theater in the school. After the first round of screenings at hundreds of campus cinemas, it aroused the repercussions of the student class. In conjunction with a new round of publicity, the second round of large-scale screenings of urban cinemas began.
If ”High School Musical” can be a big success, it will follow the trend to launch many peripheral products, DVDs, soundtrack CD records, and even novels, clothes and toys. But these are all in no hurry. Their plan is that after the success of ”High School Musical”, a part of the surroundings will cooperate with other companies, or directly sell the copyright of that type of product, just like clothes and toys; Records, the time is right to buy a record company.
But these ideas are all based on the success of ”High School Musical”; once ”High School Musical” fails, let's think about how to keep the flame film company first.
”I know.” After hearing the words of Mark Srant, the middle-aged white man, Simon Willis, nodded and said, ”I will make a plan when the meeting is over.”
”OK, I look forward to seeing your plan.” Mark-Srante looked at Wang Yang with a look of ”I have finished speaking.”
Looked at the employees on both sides of the conference table and saw that they all looked over. Wang Yang took out a printed script and did not show them to prevent leaks. After all, he barely remembered the names of these people. He shook the script and said: ”I believe everyone knows that the company will soon make a new movie, tentatively named” High-School-Musical ”, this is a campus song and dance film, by me Come direct. ”
The employees nodded and did not feel any surprise. They had heard of it; only the company's production department and purchasing department manager, Sandy Pikes, this white man in his early thirties had a flash of worry on his face. Watching Wang Yang stop talking. Wang Yang noticed him, then stopped and smiled and asked, ”Sandy, do you have anything to say?” Sandy Pikes frowned: ”Mr. Wang, I just want to say, the song and dance film is this The type of market is small, should we be more cautious? ”
”Call me Yang, please, everyone call me Yang, I'm only 18 years old, I'm Mr.Young, not Mr.Wang.” Wang Yang rolled his eyes and said an off-topic, he really felt a little bit off these days Enough is enough, everyone said ”Mr. Wang”, so that he looked in the mirror every day, he would feel how old he is.
The employees suddenly laughed, and Mark Srant shrugged and smiled: ”OK, Mr. Young.” Wang Yang also smiled before looking at Sandy Pikes and answering the question just now: ”Sandy, I have considered the problem of the market of musicals before. But I finally decided to shoot. Why? Because a good work can break the market rules, some movies affect the market, and some movies are affected by the market.”
He smiled confidently: ”I believe that” High School Musical ”will be a film that can affect the market, it's up to people.”
”Okay.” Sandy-Pax nodded silently, without continuing to persuade, he knew he could not persuade the young boss. It's no wonder that at the age of 18, he created the miracle of ”Ghost Record”. With tens of millions of net worth, he will naturally have confidence in everything. Sandy only sighed helplessly in her heart, hope this young boss really understand what he is doing!