Chapter 196 (1/2)
”I'm rich! I'm really going to be rich this time!”
Hilton was so happy that after so many years of business, it was the first time that all the inventory was cleared on the first morning of opening!
Yes, I sold out all my inventory in one morning alone!
Orders requiring employees to deliver goods as soon as possible have been scheduled for a week!
Even though Donne estimated very optimistic at the beginning and prepared a lot of spare goods, he didn't expect the situation to be so hot!
Although they still wanted to do business, they had nothing to sell, so Hilton had to ask Donne to go back to Ellington to replenish immediately.
To her surprise, however, Donne refused and asked her to close the door early.
”Why?”
Hilton puzzled: ”obviously, the sales situation is so good. As long as we make up the goods, I'm afraid today's sales and profit will be an amazing figure!”
”This is an illusion.”
Donne explained with a smile: ”because it is a new thing, coupled with the pursuit of the upper class aristocrats, it has led to an upsurge pursued by many people, but in fact, this upsurge is a very short impulse.”
”Then we should use this impulse to make them consume!”
”No, what we have to do is prolong this short impulsive boom.”
”Extended?”
Hilton was stunned.
”Yes... Look at those people outside. How eager they are to buy an air conditioner or other convenient products under the stimulation of those great nobles...”
Hilton of course noticed the frenzy on those faces. They looked like they wanted to throw money in your face and leave immediately with something.
”However, once they find that we can meet their desires without limit, this impulse will soon cool down, because they find that what seems very rare is actually not so rare, and they don't need it so much, so their desire to buy will be reduced.”
”What should we do?”
Hilton was fascinated. What Donne said was something she had never noticed before. How could they do so much business?
Elsa nearby couldn't understand what they were talking about, and looked at Donne with Elia.
Donne tilted his mouth and said faintly, ”but if we tell them at this time that we have few things and can't buy gold coins, we can only grab them desperately and even need to fight for some luck. Only with good luck can we buy hands. What effect do you think it will be if it is superimposed with the current upsurge?”
Hilton just thought about it a little, and immediately opened his eyes and looked at Donne with admiration: ”they will always be in a situation where they want to buy but can't buy! The idea of buying will be deeper and deeper - God! Lord! You are the God of business! Can you think of this way!?”
”Oh, ha, ha, ha... It's nothing but simple hunger Marketing...”
”Hunger and thirst Marketing... Indeed, it is hunger and thirst marketing. It takes advantage of their thirst psychology and deliberately does not meet them to expand their desires and needs...”
After understanding the method, Hilton quickly figured out the truth. After all, the blind area of thinking is a blind area, but her experience for so many years is not blind.
”Yes, that's the trick.”
Donne was very pleased. Fiona really found a good helper. It worked at one point.
”In addition to what we just said, we can also do this...”
Donne whispered to Hilton. Hilton listened, marveling and suddenly realizing. All kinds of expressions finally turned into worship of Donne.
The Lord's talent in business, I can't say!
”Then the next thing is up to you. Let me see your performance.”
”No problem! Trust me! Lord!”
After hearing Donne's arrangement, Hilton hurried downstairs with what he had prepared.
”Sorry! We're off duty! All the goods have been emptied. If you want, please come early tomorrow!”
Some people who came late and didn't buy anything immediately got angry: ”what!? they're out of stock? How do you do business!?”
”I'm really sorry.”
”Damn it! They all bought it, but I didn't buy it! Let me go back and explain it to my master!? damn it! You'll kill me!”
”That's your business. I'm really sorry.”