Chapter 72 (1/2)
The reason for choosing this name is not that Donne is a nationalist who wants to insert the flag of that country on earth all over prandal
It's just that he's lazy and easy, because his last name is Tang, so he's called this name.
Dangru, if you want to understand like that, it's not bad. Anyway, don didn't think too much.
”Datang chamber of Commerce? OK.”
Fiona immediately wrote down the name, when Donne suddenly said, ”by the way, all our products in the future should be marked with our marks.”
Fiona was stunned: ”mark?”
”Yes, just like those blacksmith masters will engrave their names on the weapons after they make them.”
Donne snapped his fingers, and a flame immediately appeared in the air. The flame quickly twisted and rotated, and soon became an image of a five clawed Golden Dragon coiled together. The golden dragon was wrapped around the two Chinese characters of ”Datang”: ”this icon will be our trademark in the future.”
”What is this?”
Fiona didn't recognize what animal the image composed of flame was, and didn't know the two symbols in the middle like words. It felt a little novel.
”Don't care what it is. In a word, the trademark of Datang chamber of Commerce will be the Golden Dragon icon in the future.”
”Trademark? What is this?”
Fiona fainted. She couldn't understand anything Donne said at the moment.
Dunn suddenly realized that prandal did not have the concept of brand trademark. Even the good things produced by those masters just had a brand prototype and became famous for themselves.
So Donne simply explained the role of the trademark for Fiona.
”Fiona, if you are a soldier and you want to buy weapons, there are two in front of you, with the same quality, shape and price, but one is made by Brian and the other by Edgar. Which one would you choose?”
”Brian made it, of course.”
Fiona gave him a white look. Do you still need to think about it? Dwarf products are quality assurance.
”Yes, but if you don't see their building process, how can you tell who built these two products?”
”This... Usually has the mark left by the forger?”
”Yes, this is the prototype of the trademark.”
Donne nodded: ”further, if this trademark is clearly marked on the product, and then the product made by Brian is a little more expensive than that made by Edgar, which one would you choose?”
”If it's not too expensive, of course, Brian made it...”
As soon as Fiona finished, she immediately understood: ”I know! This is the meaning of trademark and brand!”
”That's right. Trademarks are to identify goods, while brands are to increase the added value of products.”
Donne clapped his hands: ”what we need to do is to popularize the trademark to every product of our company and let everyone know that these things are produced by Datang chamber of Commerce and originated from Ellington. Our goal is to turn the trademark of Datang chamber of commerce into a recognized brand.”
”In that case...”
Fiona's eyes are shining. She came from a business family and soon thought of more benefits of the trademark: ”once the market recognizes our brand, our competitiveness will be enhanced a lot. Not only that, but also we can prevent others from counterfeiting our products! Moreover, after the brand is formed, our profits will be higher!”
”Yes, it's called anti-counterfeiting trademark. It's more technical, but...”
Donne smiled: ”it's not a problem for me. Just leave it to me.”
”Good!”
Fiona was excited, as if she had seen a huge market waving to her.
”By the way, when I came back, I went with the cross rose mercenary regiment. They are stationed in the oak heart tavern and will stay here for a day. You will send someone to inform old Tom and aunt Fanny later and let them entertain the guests. Make sure they feel at home.”
Old Tom is Danny's friend Tom's father. Because he can't read, his son's name is also Tom. Everyone calls him old Tom.
”Mercenary regiment? It's not necessary for mercenaries...”
”No, you forgot a little more.”
Don shook his head: ”For the current Ellington, the only way to increase the floating population is to make its own reputation and let everyone know that Ellington is a good place. The people here are warm and hospitable, the public security here is very good, and the things here are good and cheap. Once everyone forms this impression, the flow of people will naturally gather here.”
Donne said earnestly, ”we should manage the territory as a brand. This is the way we should go.”
”I see!”
Fiona solemnly accepted Donne's education. Although Donne was extravagant in spending money, Fiona had to admit that Donne had incredible talent in this regard. The ideas he came up with were like a stroke of God. Obviously, they were only simple means, but their development potential in the future was powerful and incredible.
Fiona didn't even think she would be surprised when Donne said that he was actually the son of the gods that day.
After explaining these things, Donne's attention returned to the charcoal factory: ”can the charcoal factory work now?”
”The first batch of charcoal has been fired. With the help of several old charcoal workers, those slaves have started.”
Donne was inspired: ”good. Next, we can consider building a blast furnace!”