Chapter 776 (1/2)

Ti's timidity has more or less surprised the outside world, because in this consumer electronics market at this stage, Ti belongs to the giant level, and its qualification is also old. In the 1950s, it bet on silicon transistors and brought them to the civilian market by virtue of price advantage. The transistor radios manufactured were quite successful, even old Watson, the first generation CEO of IBM, One hundred of these products were specially purchased and given to their executives to inspire them to understand the significance of using transistors in mainframe computers.

To put it bluntly, Texas Instruments has participated in many price wars. From transistors to calculators, they are all winners, which can be described as experienced.

Unexpectedly, today's low-end low-cost personal computer price war even shows signs of trouble for Texas Instruments.

When other people are puzzled and even Ti feels oppressed, Gao Xian, who has a deep research on personal computers, is not surprised.

Indeed, TI's technical heritage is indeed very strong. The CPU, semiconductor memory, video and audio processing units and other components used in its personal computers can be developed and manufactured by itself, so that other PC and video game console manufacturers also purchase the required chips from Ti.

Unfortunately, TI's ability to ”build blocks” is a little poor. After assembling these technical achievements into personal computers, the products are not pleasing.

In the current price war, the low-end low-cost personal computer, which snatches the market share of home TV game consoles, looks a little similar to the instruments such as oscilloscope in the physics laboratory. The size of the display is very small and is integrated with the host and keyboard. Of course, it can also output images to the TV through the tuner.

In other words, the high degree of product integration will test the level of ”building blocks”. No matter which part has a problem, it will affect the overall product.

Ti-994a, the main PC model of Ti, is an improved product. In the previous ti-99 series, the keyboard design was a little ”anti-human” because it was too superstitious about its engineers' thinking. As a result, it was criticized like a tide, and then the sales volume was very poor, so it had to be eliminated and developed into today's ti-994a.

However, ti-994a of Texas Instruments has excellent performance, but it does not have obvious advantages compared with Commodore 64 of kangmaoda; At the same time, the hardware continuity, software compatibility and application ecology are not well done. Almost no third-party manufacturers other than Texas Instruments develop applications for ti-994a.

This is the basic quality necessary for a personal computer to develop and become the mainstream of the market, and Texas Instruments is deficient, at least not as good as kangmaoda.

”Ti can't avoid this fate.” when communicating with Michael Blumenthal, CEO of Howard Hughes, Gao Xian made such a judgment, ”how are you getting along with Ti?”

”Some Texas cowboys are very unfriendly. Fortunately, some people do not reject Howard Hughes's acquisition of Texas Instruments, especially when Texas Instruments admits that it will be dragged down by the consumer electronics business and suffer serious losses.” Michael Blumenthal pondered: ”Are Gulf Western companies really willing to accept Texas Instruments after stripping out its defense engineering business? At present, many analysts on Wall Street believe that even if it is conservatively estimated, Texas Instruments will still have a loss of at least $100 million, and the result of the price war is still difficult to predict.”

”Although you negotiate according to the plan we discussed, the Gulf western company will certainly take over the mess after Texas Instruments divested its national defense engineering business, and will not even take the blame and resign from the current senior management of Texas Instruments.”

”This guarantee, I believe, is very attractive to executives, including Texas Instruments CEO Mark Shepard,” Michael Blumenthal smiled with understanding.

After confirming some key points with Michael Blumenthal, Gao Xian naturally continued to prepare for capital operation. At this time, he happened to receive a message that Jardine on the other side of Xiangjiang is looking for financial experts on Wall Street to help solve the current debt dilemma faced by Jardine.

Gao Xian's first reaction was, I'm afraid it's not Jardine, but the kaiserk family, looking for a financial adviser.