Chapter 583 (1/2)
Later, many planning experts analyzed Zhao Dezhu's two promotions about super girls in great detail.
It took 20 million yuan to win the naming right of the whole event, which is of course rich and bold, making TM shopping network completely known to the national audience.
But in contrast, spend 2 million to send a smartphone to each finalist, so that WB is wildly promoted by these 100 girls.
It's a stroke of genius.
In the Internet around 2004, countless social networking sites did emerge.
Generally, 100000 registered users are a threshold. If you can't quickly reach this number after opening the station, there is no hope in the future. If you go up the steps by millions, you can seek to realize profits and go public.
At the beginning, WB network easily operated over 100000 by relying on Yao Min's topic. Of course, there was a lot of preliminary work and some operators were muttering. The company sent two or three million mobile phones to the stewardess. Is it worth it.
But I can't care now.
A super girl can drive thousands of fans, which can exceed a million in an instant!
After all, there are 20 people in each of the five regions, and there are less than 10 players in one province!
This is different from the experts of the e-sports network. It is an E-sports worship expert who players like games. E-sports lovers are definitely one tens or hundreds of the population base in this era.
As a singing talent show, super girls are the most basic instinct of human beings. Everyone can sing and basically likes to listen to good songs.
Driven by Feng Xiaoting, the players quickly began to compare the number of WB fans. Some small-minded people never had a relationship with their opponents in their own circle of attention.
But most of them take the initiative to add friends, pay attention to each other and interact with each other, hoping to compete for some of each other's fans.
The per capita growth rate of 50000 and 100000 soared rapidly!
That means that the registered users of WB network have rapidly increased from millions to millions.
After WB's official operation set up a ”super girl page” on the home page of the website and the discovery page on the mobile terminal, 100 contestants can quickly find some attention.
There is also a comparison of the data of the contestants.
The registration volume of the whole WB is like the start of Bugatti Veyron ejection. In the envious eyes of the Internet peers of the whole network, at the beginning of the first group match of the finals, which scored 19-3.
WB users have broken tens of millions!
Even if all people in the industry know that this data may have moisture, in 2005, when there was no real name on the mobile phone card, it is likely that many fans or contestants' families registered and paid attention to it with many mobile phone cards.
But this number has been amazing.
It only cost two million
A treasure network spent hundreds of millions of dollars to acquire Yibai network, but it failed to attract one million users to register.
Now it has spent tens of millions of advertising and subsidies, but it has not attracted 100000 new users, because the unit price of ideological computers is high and the subsidies are heavy!
But Zhao Dezhu only spent two million!
It's hilarious!
Maybe someone will say sour, so what? 10 million users can't make money.
But this kind of low wisdom speech will be slapped in the face by the boss and the people around.
Don't you see that people mainly push TM network?
WB is just the promotion content of buy one get one free.
With the official start of the finals, the man with glasses, Wang Han, who was appointed by Zhao Dezhu, said: ”in the summer of 2005, I watched super girls for leisure and entertainment, and I went shopping on TM. You see, I bought all of them on TM...”
By this time, everyone in southern Hunan confirmed that the second super girl was definitely more popular than expected!
One hundred percent of those who seize this opportunity, except for boss Zhao, who first offered to sponsor the purchase of naming rights, is Wang Han, who seized the opportunity to board the big platform. He was born in a technical secondary school. He has never had such an opportunity before.
At this time, it's too late for the other hosts on the stage to want to grab a seat. Besides, the main sponsor also likes Wang Han. It's very troublesome to change people.
So Wang Han, after ten years of hard work on stage, finally got the opportunity to show for ten minutes on stage.
He did catch
In the first scene, the host stood in front of a hundred girls who were still very green, even a little non mainstream, a little shy and unfamiliar. He was witty, elegant and steady. He cooperated with sister Xiang who had confirmed that she would leave the TV station at the end of the year, and his professional ability was really good.
Vaguely let sister Xiang hand over the initiative.
Even unique, in this 19 to 3 ratio of ultra-high elimination rate, warm care for the eliminated players has won praise from countless audiences at one time.
The original cruel talent show was very human. The girls said goodbye in tears and got his ridicule: ”at this time, I suggest you go shopping crazy on TM online! What you buy is not important, but the sense of expectation of unpacking... Sister Xiang, do you have express delivery today?”
Sister Xiang also applauded: ”there are... Six!”
”Well, good luck on June 6. I also wish all our super girls good luck on the road of life in the future...”
Wang Han was so awesome.
The background of TM network can see the increase of login users by 60%!
The transaction amount increased by 37%!