Chapter 323 (1/2)
Everyone here heard Zhang Wei say that he was going to sell virtual helmets at a loss. He didn't feel too surprised. This kind of business model that burns money to accumulate users is very common in the Internet industry. Even if they open a Taobao store, they have to burn money to promote it. But if they know that the technology company is going to lose trillions of yuan in the future, their chin will fall off. That's too much Ditch!
Zhang Wei continued, ”as you think, the profit model of the virtual world is platform extraction. For every business transaction in the virtual world, we need to take a certain proportion of the Commission. As for the proportion, it has not been determined yet, but it will be within a reasonable range.”
Although everyone here has expected it for a long time, they can't help swallowing their saliva secretly at this time. Every business transaction is drawn, even if it's only 1%. When the virtual world becomes the mainstream, the annual income will be a terrible data, and this money can be collected all the time until the virtual world is replaced. That's at least hundreds of years later, right? If only they were the owners of the virtual world, but we can only think about it. After all, in the long civilization of human beings, only a scientist as talented as Zhang Wei has appeared, and they are not strong enough. Even if they create the virtual world, they cannot keep the ownership of the virtual world.
Zhang Wei looked around the audience and said with a smile, ”OK, this topic has come to an end for a while. Next, let me introduce the virtual world in detail. You can listen to it and comment on it.”
Everyone immediately put their posture in order, and put up their ears, a serious expression of primary school students listening to the teacher. It's not good if they don't take it seriously. It's about their company's future direction, even fate.
”When users enter the virtual world, they will appear in an exclusive room, which can only be entered by themselves and those who are allowed. A room, in fact, can also be a world. Users can give full play to their imagination and build it into whatever they want. A romantic beach bathed in the sun, a beautiful maple forest, a vast starry sky, an antique garden, or a super science fiction style can be presented perfectly as long as users can think of it. In fact, there are business opportunities here, because there are always some users who lack imagination. At this time, your company can launch some templates and sell them to these users.
After decorating the room, users will do other things, such as socializing, shopping, playing games, watching news, browsing forums and watching online movies. So, in the virtual world, what form will users use these services?
In my opinion, it should be like this.
In terms of social networking, if a QQ user wants to use QQ and friends for social activities, a ”space door” will be opened in the exclusive room. Stepping into the ”space door” is the QQ world. This world can perfectly copy the real world as the ”second world” of future technology companies. It can also give full play to the imagination and build other worlds, or just build other worlds Community. In this world, users can use their real identity or make up an identity, so can their personal image. As for how to design and operate the world, I believe that all professionals are better than me, so I will not play dagger in front of Guan Gong. ”
After Zhang Wei finished speaking, Tencent's little brother Ma came to the fore. Although Zhang Wei said it coarsely, it did give him some inspiration. Although their company had made relevant strategies before, they did not really experience the virtual world after all, and there would always be some mismatches. Now, he has a relatively clear idea of Tencent's future development direction.
Zhang Wei continued, ”what if users want to shop? Take Taobao for example. If a user wants to buy a product on Taobao, a ”space door” will be opened in the exclusive room, and they will step into the ”space door”, which is the world of Taobao. Of course, this world is also built by Taobao company. Just give full play to their imagination. Then there should be an artificial intelligence as a shopping guide. After listening to the user's needs, the shopping guide will tell the user the address of the store that can meet the user's needs, and open the ”space door” to these stores. The user should also be able to preview the goods in the store through the ”space door” to decide whether to enter.
shops can be as like as two peas in the real world, or in other styles, but there are no salesmen, no waiters, no other customers, and this user can walk around and find the things he wants. If it's clothes, he can try them on. The effect of trying on is the real effect, so that users won't regret after buying them. If it's a delicious food, he can also try it, and the taste should be similar to that in reality. In a word, the experience users get in the virtual world is almost the same as that in the real world. If the user is satisfied and wants to purchase, he can place an order, pay, and receive the relevant information offline as soon as possible, then pack and deliver the goods. The user only needs to sign for it. In addition, the virtual world has perfect automatic translation function, and there is no limitation of national boundaries. Users can easily buy goods from other countries, which I think you should take into account.
, you may as like as two peas, how can you make the fitting effect of the clothes in the virtual world exactly the same as in reality? This technology problem, the future technology companies are already developing related equipment, and it is expected to be successful within three months, and merchants can help them with the help of these devices, and make the clothes, food and other products perfect data.
Hearing this, brother Ma of Alibaba group was thoughtful, nodded frequently and seemed to be inspired.