Chapter 572 (1/2)
“Glass, do you want to carry out a price war with Luofang?”
Chai Zhiying was surprised. “But their main product is Chinese medicine drinks. It is also because of this Chinese medicine drink that customers will go to them to buy bread and pastries. We have no such drinks in Sumir.”
“It doesn’t matter, just do what I said.” Su Li arranged Su Xiaobei’s collar and said casually.
Chai Zhiying nodded: “Well, I will call the Minister of Sales and let him downgrade the price to the cost price.”
Xiao Luo is already thinking about countermeasures. Although his Luofang has Chinese medicine drinks, the main products of the two companies are still pastry bread. Sumir has set the price to the cost price, and the customer will buy Chinese medicine drinks in his Luofang. But most people will choose to buy pastry bread in Sumir, and based on the economic strength of Luofang, it has not yet reached the point where Sumir is hard-hitting.
How to face the next dilemma?
……
……
Sure enough, when Sumir lowered all kinds of pastry breads to the cost price, all the customers who had been pulled by Luofang because of Chinese medicine drinks all went back. Of course, they would also buy Chinese medicine drinks, but they only bought Chinese medicine drinks in Luofang. As for the pastry bread, they all went to Sumir for purchase.
A keen media has discovered a clue and began to report on the market battle between Sumir and Luofang. They randomly interviewed the citizens of Xiahai on the street and asked them about the market battle between Sumir and Luofang. Kind of view.
“View? Of course, it’s a lay-down, but what to look at!”
“There is no point, let them call and let us buy the pastry bread with the least amount of money.”
“I think that Sumir is definitely the last laugh. Luofang is very strong in Jiangcheng. Xiahai is the home of Sumir. There are a large number of loyal old customers with high viscosity. Luofang also has a Chinese medicine drink. Temporarily pressed Sumir, but Sumir lowered the price to the cost price, and Luofang had to finish it.”
“After my analysis, Luofang will be defeated. First of all, Luofang’s economic strength is definitely better than that of Sumir. Secondly, the traditional Chinese medicine drinks developed by Luofang have affected the sales of Huayao Group’s health products to a certain extent. Look at it. It will not take long for Huayao Group to participate in this battle; finally… forget it, no final, in short, Luofang will be defeated!”
The attitude of the interviewee is not a matter of suspicion, but it is unswerving that Luofang will be defeated.
“Old Xiao, what to do, your wife set off a price war, we can’t win at all. If we go on like this, we will really sell the drinks. If we are known by other colleagues, we will laugh at us.” Zhang Dashan has been Sitting in the Xiahai branch of Luofang, I saw Xiao Luo when I saw that the situation was very bad.
Xiao Luo directly ignores his black humor, indifferently asked: “Do customers have high viscosity for Chinese medicine drinks?”
“High, but they are only interested in Chinese medicine drinks. They don’t look at the cakes and breads. After buying the drinks, they rushed to Sumir to buy them. Although our Chinese medicine drinks are also huge profits, the real big heads are still baked products. With the sale of baking products, the Chinese medicine drink is hard to beat.” Zhang Dashan Road.
Xiao Luo chop nails and sever Iron said: “Then we will launch a promotional event. Anyone who buys pastry bread in our Luofang for two hundred yuan will be given a complimentary Chinese medicine drink!”
“Where, I didn’t think of such a simple method. Well, just do it.” Zhang Dashan ended the call and immediately responded to Xiao Luo’s plan.
Today is not a problem of Chinese medicine drinks, but Sumir took the initiative to set off a price war, and compared with Luofang to compete for economic strength, Luofang certainly can not compare, the price reduction is absolutely not feasible, and now the only thing that can bring back customers is Chinese medicine drinks, must Have to take advantage of it.
Once the promotional activities proposed by Xiao Luo were promoted, the customers weighed the pros and cons, and felt that it was more affordable in Luofang. They could buy the required pastry bread and get the Chinese medicine drinks, so Luofang was once again in the market. Sumir is particularly deserted.