Chapter 481 (1/2)

Xiao Qi didn't talk nonsense.

There are too many great powers on the Internet. One of them, probably too busy to do anything, compiled a history of advertising development in China over the years in 2012 and published it on the Internet.

Among them, he proved with a large number of data that 10% of the advertisements in the 33 years after the statistical reform and opening up came from the unified global strategic advertisements of large foreign companies, 5% from commissioned foreign advertising companies, 25% from self creation, and the remaining 60% came from foreign advertising plagiarism and patchwork.

The domestic advertising environment is surprisingly bad. They want horses to run and don't feed them.

Most of the company's clients have low cost, urgent time and many requirements, so that advertisers simply copy or piece together a section of advertisements from abroad, even if they pass the test, they don't have the idea of winning with excellent advertisements from abroad.

Of course, this is also related to the lax legal supervision and insufficient protection of intellectual and creative property rights.

If you really create a good advertisement, any upgraded version, peer version, wing comparison version, etc. will pop up immediately. Until you stink the idea, everyone will disperse and look for a new goal again.

It's like a Hong Kong film. Don't you end up plagiarizing and rough editing?

ok

Don't go too far. Yu Shanshan can understand what Xiao Qi said.

Although she thinks Xiao Qi is a little extreme, it is undeniable that the quality of advertisements made by well-known foreign advertising companies is indeed very high.

Take a simple example. Every year, the oil of Olay girls are full of new ideas and beautiful, which has become the standard for female stars to evaluate their status.

How many domestic advertisements can you find that are sustainable and highly praised?

”Europe and America are OK. How can we find South Korea and Rb?” Yu Shanshan tooted her lips with a special x feeling, ”can't China compare with Europe and the United States, but also with South Korea and Japan?”

Xiao Qi felt a little itchy. He simply had the courage to hold Mei x'er's slender willow waist: ”sister Shan, I tell you, South Korea and Japan have always been the most high-end consumer market in Asia. Their combined population is almost 200 million, and their consumption power is even stronger than that of the United States. If we want to enter this market, although we don't have to use their own stars, only domestic advertising companies can better understand their own culture. Let our people shoot, but the effect will be bad. ”

There is another thing that the teenager didn't say, that is, the understanding of Oriental people. Korean and Japanese advertising companies, especially RB's, are absolutely excellent.

No matter from the innovation degree of intention and the exquisite degree of picture, many advertisements of Rb have reached world-class, just like their cars and electronics.

Sometimes he can't figure out how the Chinese nation, which has created 5000 years of glory, can be pulled down so much by others in just two or three hundred years. Even South Korea and Rb are far better than us in many aspects. It's really a little ashamed of our ancestors.

For the young man to take advantage, she put her magic hand on her Liu x waist. Yu Shanshan pretended not to know, but a blush flashed across her pink face, ”well, I can't tell you. It's two o'clock in a minute. You can look at their information first. I asked six of them to come over at 2:30. Let's discuss it first, just the six on the face. ”