Chapter 145 (2/2)

Only because the goods sold are different, the waiters in the counter Inn wear very sporty clothes, both men and women, which are specially designed by the factory.

The citizens were divided into two groups. A wave of curious and confident walked into the store to see what good goods there were. The other wave hesitated for a moment and turned away.

”Big boss, is the shop decoration too luxurious...” Sharon moved her mouth because she knew that the price of sneakers was not high.

Zhuang Shikai smiled implicitly: ”it doesn't matter. They came back after they knew the price...”

The quality of the shop facade is not only drainage, but also represents the brand image.

Generally speaking, it is brand value.

Although it looks expensive, it's actually cheap. Boss Zhuang is not stupid. He won't price his shoes very high at the beginning, so he will only find his own way out.

Businessmen must have a principle of clothing, food, housing and transportation. As long as they are not luxury goods, the price can not be separated from the people, otherwise they will be abandoned by the people.

Even future generations of Nike rely on low prices. Although the pricing of new models and limited models will be higher, they are also sold at the original price.

All kinds of sky high priced shoes and expensive fashion shoes are fried in the second-hand market.

That has been divorced from the actual use value, which has nothing to do with the brand's own sales strategy. If you don't want to be a receiver, you'd better not buy it.

Moreover, Zhuang Shikai's design cost is low, the material cost is relatively low, and the pricing is certainly not high. Generally at the price of dozens of pieces, very grounded.

Moreover, the shoes at this stage are better designed, and there is no air cushion technology... There is no reason to push up the price.

It must take more than ten years to expand the brand influence and take root in the market before we can consider launching high priced models.

”Let's go.” At this time, sarana still pursed her mouth and pondered Zhuang Shikai's words. Zhuang Shikai had turned and left.

I've finished reading the opening of the store.

The rate of entering the store is very high, and I believe the sales will not be bad.

It's time to go to work now.

……

In the Nike head office.

Draw a big hook with black edge and white background on the white wall, and at the bottom are the small letters of Nike in a column. The overall setting is very beautiful.

One shoe after another is placed on the shoe rack. No matter on the wall or the ground, what you see is always shoes. There are no other products for the time being.

In the first issue, there were four ”Nike” designs and other styles such as converse board shoes, and more than a dozen shoes in various colors.

There are dozens of colors.

It can be seen from here that boss Zhuang is determined to do a big job.

The best seller is the converse with the lowest price, rubber sole and cloth shoes.

This style has low cost, low price and beautiful design.

The store has classic models, lattice models and broken flower models, which are suitable for men and women of all ages. The sales are very popular.

At the moment, a middle-aged man stood in front of the shelf, wearing a Zhongshan suit, picked up an aj1 and said, ”this hook is amazing!”

”And every shoe has a trademark, big or small, and the design is very beautiful.”

”That's good.”

The middle-aged man next to him picked up another shoe and nodded, ”yes, the design is very Kung Fu, and the technology is OK. However, our team will certainly be able to do this. ”

”Eh?”

”Then do it and copy it?” The middle-aged man spoke Wu Nong's soft language.

The man next to him nodded, immediately raised his head and shouted, ”come on, give me each shoe bag!”

No one bird him.

Corner sticker tip: please take the initiative to check out at the cashier.