Chapter 1543 (1/2)

Refer to the advertising price of the Super Bowl last year.

The super bowl is the finals of American football. Its status in the United States is equal to that of the Chinese Spring Festival Gala.

Almost all Americans watch the super bowl.

Either go to the scene or in front of the TV.

On this day, hundreds of millions of people will watch the super bowl.

Naturally, with so much attention, the advertising price is naturally unusual.

There are 77 advertising spaces in the super bowl, but the most expensive is the 30 second long advertising space in midfield.

This has always been the king of the super bowl.

Last year, the benchmark price was $1.3 million for 30 seconds.

The price is really high.

$1.3 million in 30 seconds is too scary today.

Qin Feng asked Mike to set the advertising price with reference to the super bowl, which is an absolute confidence in survival on a desert island.

Otherwise, how can we offer such a price?

But can this really be done?

Mike can't believe it.

He thought, Qin Feng, would he be too confident?

It's going to get out and the outside world will laugh!

Qin Feng waved his hand.

”It was so decided. They will understand the value of survival on a desert island! ” Qin Feng said faintly.

What determines the advertising price? That's ratings.

Now the audience rating is not too high. At present, it is almost 500000.

With the sinking of the ship, it has reached 500000 viewers.

This is indeed far from the ratings of hundreds of millions of people in the super bowl.

But this is just the beginning.

As Mike expected.

With the TV buying frenzy triggered by ”survival on a desert island”, coupled with the promotion of gambling groups and the publicity of American satellite communication companies on its major channels, survival on a desert island has begun to attract the attention of many advertisers.

They have been paying attention to this TV program before. There are still a lot of people watching.

The reason why I didn't advertise much is that the program is too novel. Plus, now ”American Idol” is in the final knockout, this knockout is too exciting.

Under the madness of American Idol, survival in the wilderness is naturally less important.

At least, if advertisers want to advertise, the first choice is American Idol, which has a ratings of more than 100 million people. But ”American Idol” is coming to an end.

After entering the end, although it can be determined, the second season is bound to make a comeback next year.

After all, this year is so hot that it's impossible not to do the second season.

But that's not now, at least it's the end of the year.

The audition will begin at the end of the year and the championship will be determined before the middle of next year.

That's almost the rhythm.

In this case, they also focused on survival in the wilderness.

This program seems good.

So they began to try advertising.

After all, the competition in the world is so fierce that if you don't advertise, you will soon be eliminated.

The market is a big wave washing sand. If you are negligent, you will be eliminated soon.

Therefore, we must constantly advertise to make people remember you.

But this question frightened them directly. The most critical advertising price is $1.3 million for 30 seconds.