Chapter 1531 (1/2)

How to insert advertisements?

This is a problem.

Qin Feng didn't pay much attention to this problem.

The traditional is to interrupt temporarily and continue playing after inserting advertisements.

However, this is a live program, and the middle players won't have a rest.

”In this way, when the players rest, they can insert advertisements!” Qin Feng said.

Rest? Isn't that the time to sleep?

Is this appropriate?

Well, it's very late. Will anyone watch it?

I'm afraid no one will see it.

Who gets up in the middle of the night to watch advertisements.

”You can do this!” Qin Feng smiled, ”let's leave a phone at the end of these advertisements. This phone must be the advertiser's. Let all viewers get some props after answering some questions about advertisers for no more than 30 seconds. These props can help the players they support. ”

”Well, is this possible?” Mike is still a little dizzy.

”Of course!” Qin Feng said with a smile, ”this is called customer screening.”

Customer screening.

”Our advertisements are broadcast at night. At this time, if there are still people watching and willing to call, they are hard core fans. Even if there are few such people, as long as there are, they will always support them. We will support both players and advertisers. I think advertisers should spend money. ” Qin Feng said.

Mike's eyes lit up.

This is indeed. If you call at this time, you will succeed.

”Boss, I'll do it now.” Mike rushed away in a hurry.

But before long, in the afternoon, Mike called again with a helpless face.

”Boss, those advertisers don't do it. He said that even if the audience calls in the middle of the night, the number will not be too large. It is not cost-effective for them to hire an additional person to answer the phone. If there are too many, they will hire more customer service personnel, which is not cost-effective. ” Mike said.

Qin Feng grinned. It seems that these advertisers are really not stupid.

However, this is indeed a problem.

If thousands of people really want to call, the cost of manual customer service is a lot.

Fortunately, this is the Internet age.

”Then get an online questionnaire. Five questions, let them take them out. Then make advertising settlement according to the number of respondents. ” Qin Feng said.

”Ah?” Mike was surprised.

This, this, it's a loss.

I've suffered too much on my side.

You know, advertisers used to advertise according to time. Which is calculated according to the feedback rate.

It's not cost-effective to calculate the feedback rate.

You know, it's OK to watch advertisements, but if you want people to make a special call or go online to do a questionnaire survey, I'm afraid few people are willing.

But Qin Feng has to settle the advertisement with the number of questionnaires. How much is that?

How much money can I have?

”That's it!” Qin Feng said with a smile, ”no problem. After all, at this stage, we are asking for people. It's just a small local TV station. There's no way. ”

Mike nodded.

That's the truth.

This is the case with small local TV stations.

Before that, the former TV station was not the same. Advertising doesn't cost tens of thousands of dollars a year. Employees spent $1.2 million in all aspects. Resulting in an inability to make ends meet.

Don't look at those big TV stations making money every day. In fact, small TV stations really don't make much money.

Sometimes, life is so realistic and helpless.

Then, according to Qin Feng's instructions, Mike resolutely negotiated an agreement with major advertisers.

After all, only by doing a questionnaire survey can we have money, and there are still five questions, and the settlement amount of a questionnaire survey is only 0.02 cents.