Chapter 496 (2/2)
Is that good news? For car buyers, naturally. It can be said that this plan will come out now. For many car buyers in the future, they can avoid many car buying traps.
This is definitely a great thing.
But at the same time, it is also an abuse of power. This can not let people say whether it is a good thing.
Of course, all this has nothing to do with Qin Feng.
Now, the business of 10 Audi 4S stores in China has begun to climb.
In particular, Qin Feng was also the first person to introduce the concept of Automobile beauty.
Nowadays, most people don't do car beauty after buying a car. It's no concept. Several years later, when there are more and more cars and they are no longer a symbol of identity, because the cars all over the street are too similar, so everyone has the idea to do car beauty.
It's like a cell phone. At first, there were so many fancy stickers, shells and so on. Not all the same. But later, there were too many mobile phones for everyone. At that time, there were all kinds of mobile phone beauty.
Now, Qin Feng is the first to do car beauty in China.
In Jiacheng, Qin Feng opened another factory beside his Qin heavy industry. Specializing in the production of various automotive beauty products. These products are specially supplied to Audi 4S stores.
For the time being, no other car stores are available. After all, it is still trying to supply its own Audi store first, and start the brand of this auto beauty shop with the official car image in the next few years.
Any product, as long as it has brand awareness, you will not worry about making money in the future. If you have a reputation and popularity, it will be difficult for other manufacturers to compete with you.
In particular, Lin Feng also made efforts in advance for anti-counterfeiting. That is to avoid counterfeiting. At present, there seems to be no cottage products on the market, but there will be many cottages in the future. Therefore, Qin Feng must take precautions in advance.
Each product has a separate serial number. No matter what product, it is a unique serial number. And as long as you buy it, you need to call for registration and binding before using it.
Of course, these are not handled by customers. That's too much trouble. For customers, processing such information is too cumbersome. This is handled and registered by the staff of the 4S store.
In this way, we can avoid counterfeiting products and damaging reputation as much as possible.
For a 4S store, car beauty is also the most profitable business. Basically, the profit is an absolute windfall.
But as long as you can guarantee the quality and the whole is more beautiful, consumers are willing to come to you. The reason is two words: original factory!
At this point, it is very fatal.
The word ”original factory” is enough to attract many consumers.
Even in later generations, under such fierce competition, the word ”original factory” also makes many consumers willing to pay. There's no way. Human nature is like this.
After all, the original factory represents quality in terms of probability. But later, after being cheated by some unscrupulous merchants, the original factory was unable to convince people.
This is also the biggest problem faced by later generations of China. That is, Chinese people don't believe in domestic goods. Because these manufacturers always deceive consumers.
Initially, it encouraged consumers to pay under the banner of supporting national brands. At the beginning, consumers pay the bill and are willing to spend money. But always spend high prices to buy defective products, who is willing to ah!
No one's money came from the wind. Later, it was better to directly play the banner of patriotism.
You can't support national industry, but you can't be unpatriotic. Anyone who dares to say he is unpatriotic can be nailed to the wall and spit and die by thousands of people.
But over time, your product quality itself has not been solved. You always use this means to deceive consumers. Can this be good?
What Qin Feng should do is to avoid this situation and retain consumers with quality and reputation as much as possible. Only in this way, is the king!