Chapter 177 (1/2)

The next day, people from Yangcheng pharmaceutical factory invited Qin Feng and Shi Dazhu to the pharmaceutical factory.

When you get to the pharmaceutical factory, you can see Wang Aoji in the warehouse. It has been squeezed into a mountain and can't be sold at all. However, to Qin Feng's surprise, the outer packaging is still a red can packaging, which is no different from later generations.

It can be seen that this is really a century old shop.

”Can I have a can?” Qin Feng asked.

”Of course!” Many leaders nodded again and again.

Qin Feng opened a can and drank it.

Show your teeth slightly.

This is a little bitter! This Wang Luoji is really a little bitter. It makes people feel very astringent. It really feels like a good medicine tastes bitter.

After drinking a can silently, Qin Feng turned around.

In the whole plant area, only almost half of the production lines are in production. It doesn't look like going bankrupt. There should be sales. Then why invite yourself?

Qin Feng carefully recalled the dispute between Wang Laoji and JDB. At the beginning, it was noisy. After all, as the most popular herbal tea beverage brand at that time, it finally filed a lawsuit because of the brand dispute, and it was known all over the country for several years. Once both sides were hurt.

The news that promoters on both sides quarrel with each other happens from time to time. This has led to its rush to market and wants to take advantage of the this opportunity to seize market.

As a result, Wang Aoji and JDB had a lawsuit for many years and did not fall. Finally, it fell down!

”Mr. Qin Feng, do you have any golden ideas?” The leader of Yangcheng pharmaceutical factory asked.

Qin Feng nodded.

”I think you invited me to help you promote herbal tea, rather than going bankrupt!” Qin Feng said, ”it's far less serious than you said, isn't it?”

The leader of Yangcheng pharmaceutical factory gave a thumbs up.

”It doesn't mean there is no crisis at all. As you can see, there are too many stocks here. We have always wanted to stock, but it has been difficult to open sales. It's a headache. For a long time, now the market competition is so fierce, we will be affected by the market sooner or later. ” The person in charge of Yangcheng pharmaceutical factory is worried.

This is Yangcheng, one of the earliest open cities in the mainland. It accepts all kinds of foreign cultures and has the most information. They know very well how cruel business competition is.

Of course, there are other reasons for this. For example, state-owned enterprises are becoming increasingly bloated, and the state hopes to increase reform.

”In my opinion, the biggest problem that you can't promote sales lies in one point, that is, brand positioning!” Qin Feng said.

”Brand positioning?” Everyone was surprised.

”Yes, your brand positioning is inaccurate. At present, your position is a good medicine for removing fire and drinking after getting angry. This leads to the limitation of its market. In Yangcheng, people are easy to get angry because of the hot and dry weather, so they have more habits of drinking herbal tea. However, in other regions, it is different. If it is only positioned as a good medicine, there is naturally a problem in the market. Also, there are problems with your advertising. I saw your advertisement. Your advertisement is a little boy. In order to get Wang Laoji in the refrigerator, he kept rubbing his ass against the refrigerator door and wanted to open the door. The slogan is: healthy family, always accompany! ” Qin Feng shrugged.

”What's the matter? Not good! This is not the purpose of Wang Aoji! ” The person in charge of Yangcheng pharmaceutical factory didn't understand.

”Of course, this purpose is good. But this will position it as a drug. Since it is a drug, we have a deeper understanding in our minds: it is a drug, three poisons! ” Qin Feng said, ”then the market is naturally limited!”

”What about that?” Everyone asked anxiously.

”Very simple, accurate positioning. Don't position it as a medicine, but as a beverage. Also, we must set up an idea for all consumers, that is, herbal tea is not cold! ” Qin Feng said, ”in the mainland, if you want to say herbal tea, it is cool and white!”