Chapter 800 - The Progress of the Advertisement and Publicity (1/2)

Translator: Atlas Studios  Editor: Atlas Studios

Although the Xia Family was in hot soup, they were not entirely in a hopeless situation yet. After all, they still had that plot of land. They would definitely be able to make a comeback once they overcame the ordeal. Now that Wen Xinya could not control the Wen Family yet, it would be a little difficult for her to deal with the Xia Family. However, everything was progressing in the way that she wanted it to, without her knowledge.

The Chen Family had their guard up against the Xia Family, thus making it difficult for the Xia Family to encroach on the Chen Family’s properties and assets. It would then be impossible for them to make a comeback by using the Chen Family.

The Xia Family would no longer pose a threat to them.

Everything had been going well for Wen Xinya, unlike the Xia Family.

The posters that were to be placed in the Gu Family’s shopping mall had already been printed, and the celebrity endorsements had also been proceeding smoothly.

Old Mr. Wen was pleased with Wen Xinya’s work abilities.

It was not easy to manage graphic advertisements and celebrity endorsements within just a short period of time. However, his granddaughter still managed to do it.

Although Gu Junling and Ling Qingxuan had a huge part to play in helping her, it was a matter of fact that she was extremely competent.

Wen Xinya accompanied Old Mr. Wen to one of the Gu Family’s shopping malls in the Southern District. Since the start of today, the Gu Family’s employees had been replacing some of their current advertisements with Ai Shang posters.

Old Mr. Wen stared at the glass displays and the billboards with a smile of satisfaction. “The designs are nice. I heard from Manager Ye that you were the one who suggested that we adopt the idea of a minimalistic design that’s visually stimulating!”

Although he was the one who allowed Wen Xinya to take part in the advertising for Ai Shang Group’s products, he paid close attention to her performance in the Wen Corporation.

He felt extremely proud about Wen Xinya getting praised and regarded highly by the general manager of the advertising department.

Wen Xinya said, “Due to the fact that we were pressed for time, we wouldn’t have been able to come up with an elaborate design. Hence, I had to take a shortcut. Our product’s concept is feeding the skin with fruit and so, I decided to opt for that design style.”

However, she was not the one who came up with the idea. In her previous lifetime, Xiao Jingnan helped the Xiao Family acquire Ai Shang Group and thus, gained their affirmation and managed to secure his footing in the family.

The Xiao Family had a simpler approach than the Wen Family. They recalled all the products that were currently on sale and repackaged them before launching them in the market again. Back then, they launched the concept of feeding the skin with fruits, and their advertising strategy also heavily involved fruit themes and celebrity endorsements.

Otherwise, how could she have managed to come up with such an ideal sketch within such a short period of time?

Old Mr. Wen nodded and said, “You’ve got a great concept. The more simple it is, the more likely that the main point will be emphasized. Some advertisements are too focused on making their advertisements look vibrant and interesting, so much that they end up drawing attention away from the real product.”

Celebrities, fruits, products!

It did look simple. But the simpler it was, the harder it would be to channel attention to the product.

Upon receiving the compliment, Wen Xinya smiled and said, “Grandpa, let’s go in and take a look! The designs of advertisements outside have a balanced color scheme with nature as the theme. Those that are to be placed in the malls have bolder colors so as to stimulate the visual senses.”

Old Mr. Wen nodded with no objections.

Vibrant colors were not only eye-catching, but they also gave others a positive impression of the target products. Wen Xinya’s natural and fruity design was truly impressive.

Along the way, Old Mr. Wen continued to sing her praises. “It’s no wonder that Manager Ye spoke so highly of you! He told me to save you a spot in the marketing and advertising department.”