Chapter 273 - The Ancient Imperial Skincare Secret Hype (2/2)

Yan Shaoqing said, “That won’t do—if you’re broke, who’ll pay our salaries!”

Everyone laughed uncontrollably.

Li Mengjie said, “I’ve already registered the company and also confirmed the location of the storefront—on Pearl Street, a street away from Floral Lingo Pavilion beauty salon, the Pearl Mall is not far ahead, and just diagonally across the street from Jiayuan Club. With Lawyer Qiu’s help, we secured it with seven million yuan—and spent an additional two hundred thousand yuan of compensation to breach the contract with the current tenant. The projection of our capital funds may be a little tight.”

“No issues about the capital. I’ll allocate another billion yuan to you.” Wen Xinya had previously already gone to the location picked by Li Mengjie—honestly, the location was really not bad. A cosmetics storefront was different from an investment company—location was key. As she wanted to go for the high-end market, the location must be in a busy area, and must also be a place where the wealthy people gathered, in order to have an advantage.

Li Mengjie handed a document file to Wen Xinya. “This is the storefront’s interior renovation design. I’ve asked a few reputable interior design companies to design a couple of different renovation styles based on various styles—you see which is more suitable.”

Wen Xinya received the document file and browsed through each of the renovation style floor plans in her hands—there was a luxurious and lavish one, a classy and comfortable one, a charming and elegant one, and a vintage one.

“I think the luxurious and lavish one is better. Many high-end branded shops like to decorate their storefronts luxuriously and lavishly, such a style has already become a subconscious habit of many wealthy madams and ladies in the capital city when choosing the storefronts to visit.” Li Mengjie expressed her own view pertinently.

After browsing the floor plans, Wen Xinya said plainly, “I’m not satisfied with all these floor plans. When it comes to opening a storefront, there has got to be a hype to attract customers—only something original and unexpected can attract the attention of consumers. With the intense competition in the market currently, being stuck in a rut and following the same old rules is considered fatal for a business. It’s as if a piece of gold falling into a pot of gold pieces—in the eyes of everyone, this piece of gold is the same as the other gold pieces, and naturally won’t be able to attract everyone’s attention. However, what if it was a piece of gemstone falling into a pot of gold pieces?”

Li Mengjie was speechless. “What do you mean?”

Wen Xinya said plainly, “I’m going to employ the imperial skincare secret hype. Thus, our storefront’s renovation design has to be based on the style of ancient imperial palaces.”

Presently, amongst the formulas in Ruo Ruo’s hands, there were indeed a few which were formulated based on an ancient imperial skincare book—she wasn’t really exaggerating.

Li Mengjie quickly understood Wen Xinya’s intention. In ancient times, such skincare secrets were only possessed by people with honorable statuses such as the queen, princesses, and concubines. By employing such a hype, she could imagine the kind of sensation it would cause amongst the wealthy circle in the capital city.

Wen Xinya continued, “In addition, I’ll get a few coaches who’re familiar with the ancient etiquette to train our staff. The store will also contain some beauty tips and tricks. From the inside out, the store will be fashioned and cultured as an ancient palace.”

“Your idea is great.” Li Mengjie was already completely in awe of Wen Xinya. At all times, this young girl was outstanding and her ideas and decisions always astonished everyone.

Such an act by her would feature the mysterious background of the cosmetics storefront—after all, only an extraordinary person could fashion and culture an ancient palace shop like this. Such was human nature—the more mysterious something was, the more people gravitated towards it. In this way, consumers’ shopping psychology would be fulfilled. As long as the products were good, she could imagine that there would be no lack of customers at the storefront in the future.

“Your workload is already very heavy, I’ll take care of the storefront’s design! I’ll be responsible to look for a designer, the storefront’s decoration, display, etc.” Looking at the shadows beneath Li Mengjie’s eyes, Wen Xinya felt a little sorry after all.

Some of the rooms at the Ninth-Heaven were exactly styled in a vintage and ancient manner. Gu Junling should be a good resource person for this area.

“But your health…” Li Mengjie was slightly hesitant.

Wen Xinya said helplessly, “It’s just a minor injury. I can still do work that doesn’t require brainpower!”