Chapter 524 - The Season Continues 4 (1/2)
”The commercial that you will have to narrate, gives the idea that you have a lot of resistance and can run the marathons and play 48 minutes in the games because you drink Gatorade drinks.”
”In this commercial, they will show some scenes of you playing in the games of the Los Angeles Lakers team and they will also show some recordings of you running some marathons.”
”For this commercial you will have to record some scenes training on the court, running on the athletics track and exercising at the gym.”
”You will say that to play 48 minutes in all games, and to run marathons over 42 km quickly, you have to train hard every day, and during games and training you need to hydrate and recover your energies drinking Gatorade.”
Jake liked the idea of the commercial, it was a positive message that someone had to strive for better results and spoke well of the Gatorade brand, of course, the idea of the commercial was to suggest that drinking Gatorade helped Jake to have more resistance, but that was normal in product commercials.
It was really a creative commercial that used his skills to send a message that Gatorade was important for Jake to be a better athlete, David was calm to see that Jake liked it, many players were very proud and did not understand the marketing ideas that brands had.
”In the other commercial, it will show you playing basketball training to hit three-point shots, you will train three-point shots, and then you will train with a player defending against you.”
”It will show you running on the athletics track looking like you are trying hard to run even harder, then you will stop and drink Gatorade and you will take a deep breath and keep running, and you will continue playing basketball.”
”The two commercials have a similar message and will be commercials with little time and they will sometimes put a bottle of Gatorade to promote their product.”
Jake did not find this commercial as creative as the other, but as David said the idea of this other commercial was to highlight the product and Jake would only help by attracting the attention of consumers.
Jake agreed to this commercial as well and soon they started with Jake recording the narration for the first commercial, Jake was good at acting and needed to repeat the phrases just a few times so that the director liked it and the narration part ended.
Then Jake took some pictures that would be used to promote Gatorade products in newspapers, magazines and other ways, that was normal and Jake would have to do that for other companies as well.
After that they left the company with a film crew and went first to a gym that the advertising company had already booked, they knew they only had one day to record the commercial, so they had to be quick.
The gym part was simple, Jake just had to do some exercises that he normally did and the team would film him doing the exercises and the director would choose the best scenes later.
The most important scene was after Jake had started to sweat he would do it by taking a bottle of Gatorade and drinking, Jake did everything easily in 40 minutes and they were able to go to a court that was close to the gym to record the next scene.
In the court that was in an Arena, they would record for the two commercials, first Jake did some things that he did in his normal training and the film crew was filming everything that Jake did.
Jake recorded a drinking scene in a Gatorade bottle and one of the commercials had been recorded, after Jake changed his clothes to start recording the other commercial, Jake tried to hit the three-point shots for a few minutes.
Then another hired actor came on the court trying to defend against Jake by hindering him so that Jake wouldn't hit the three-point shots, and that was the scene, then Jake drank in a Gatorade grab, took a deep breath and continued training.
There was nothing for the director to send Jake to redo the scenes that were just him doing his training, the director just had to order the camera operators and lighting personnel and after more than an hour, the recording ended on the court.
After Jake went to an athletics track and started running, the camera operators had more difficulty making the recordings with Jake running around the track, after all the camera operators could not run along with Jake.
Just like in other shops Jake drank from the bottle of Gatorade and changed his clothes and started running again, this time he had to act to look like he was very tired even though he had only run a few kilometers.
To record this part of the commercial they had more difficulty because the camera operators and the film crew had to stop to rest and could not keep up with Jake's resistance.