Chapter 825 (1/2)

GM and Ford have reached a consensus that the government and the military should first agree to retire military vehicles. This requires public relations ability. Mike Donald is ready to start working.

Mike Donald first thought of Edelman international public relations company. Professional problems should be handled by professional companies, which is more appropriate. Although GM has some influence, it can't break the rules of the game; Besides, Ford, the wronged boss, paid together this time.

In Mike Donald's mind, Ford has been regarded as a fat sheep. Who makes Henry Ford II always talk about money, like how much money he has.

Today, I want him to see his ability to spend money, and he has to stand that kind of heartache. Mike Donald doesn't like these super families either. They occupy too many resources in the United States. Even when they take advantage, they should be self righteous.

It's really disgusting, as if the earth is going to revolve around them. This time is to give Ford II a good lesson, which can be regarded as letting the other party spend money to buy a lesson. Don't always think about using money to pressure people all day.

Edelman international public relations company was established in Chicago in 1952. It is the largest independent public relations company providing public relations consulting services in the world, with 50 offices around the world, more than 3000 employees and partners in 30 cities around the world.

Public relations is a deep knowledge. It involves many fields, such as interpersonal relations, public communication, communication management, organizational behavior, marketing and so on, and has its own unique knowledge system.

Therefore, public relations consultants need to master a lot of knowledge, including theoretical principles such as politics, sociology, communication, psychology and management, technical methods such as race working method, project management, process management and Mi evaluation method, as well as professional skills such as media relations and public relations investigation.

A successful public relations personnel must have good patience and vigilance, strong expression ability and good at writing. Handling public relations well plays an important role for the state, enterprises, individuals and so on.

When we learned that GM and Ford were jointly looking for a public relations company, Edelman knew it must be a big order. Even more than any previous business, otherwise GM and Ford would not be able to cooperate.

As the world's largest public relations company, it can be said that it does not understand the gratitude and resentment between countries and large enterprises all over the world. Ford has always regarded GM as a nouveau riche; If it does not involve huge interests, how can we lower our posture and cooperate with competitors.

The company's founder, old Edelman, has not been in charge of specific affairs for a long time. It has always been his dream to receive an unusual case in his lifetime.

The joint public relations between Ford and GM can be regarded as his masterpiece.

Have Mike Donald invited to the reception room where old Edelman has been waiting for him. In any case, the other party is also the president of general motors, and will receive due respect when visiting any enterprise.

And it is reasonable to say that old Edelman used to negotiate with GM, but Mike Donald is worried that people have many eyes and leak the wind. Of course, there were some personal reasons, so I decided to come to Edelman PR in person.

When it comes to public relations projects, there must be some contents that don't want others to know. Therefore, Edelman has many private reception rooms, and it is absolutely taboo for public relations companies to disclose customers' demands and information.

Seeing Mike Donald coming in, old Edelman stood up and said with a smile, ”it's really an honor for Edelman to have president Donald here.”

”I'm glad to serve Ge, which is the greatest encouragement to all colleagues of the company. Next time you have something to call us, Edward company can send someone to GM at any time, and you don't have to go there yourself. ”

As a public relations company, the customer survey is absolutely more detailed than any company. At this time, GM and Ford's biggest competitors are nothing but dark clouds, but it is difficult to turn the situation around by relying on a public relations company alone. Even if Edelman's ability is strong, it's no use for consumers not to pay.

Then Mike Donald must have higher demands. Things must be very difficult, otherwise he wouldn't think of himself.

Old Edelman still speaks well. After all, language is his strong point.

Mike Donald smiled and said, ”Mr. Edelman is very polite. Don't say that in the future. You are not only my senior, but also my mentor and classmates; I'll come and visit you in love and reason. ”

The benefits of well-known universities are reflected again. Both graduated from the University of Chicago.

The University of Chicago was founded by John Rockefeller, an oil magnate, in 1890. It is known for its rich production of Nobel laureates. About 40% of the Nobel Laureates in economics are related to Chicago University.