Chapter 791 (2/2)
”At present, black cloud computer company, black cloud toy company, black cloud animation company and black cloud game company are all involved in monopoly. You know, these are the most profitable branches of black cloud group, and the U.S. market is the largest market in the world. For a long time, it's not a good thing for black cloud group. If you want to break the deadlock, finding someone to cooperate is the best choice. ”
”Black cloud group authorizes Sony to produce the products of these branches and use the IP of these companies. This will reduce a lot of pressure on the black cloud group and get a considerable licensing fee. ”
This is also not a solution. The products of the four branches have been greatly affected in the United States. In fact, American companies have come to negotiate before, but their scale and strength are limited. At present, only Hasbro has been authorized for some products, but it has not formed a scale.
In terms of electronic products, American enterprises have no advantages, and even authorized production can not achieve much effect. Although Apple has begun to produce notebook computers, the output is limited; In addition, the process quality control is not very good, which can not impact the black cloud market at all.
Bao Zixuan: ”why Sony? You know Sony is a powerful opponent. Moreover, Mr. Morita is not a subordinate entrepreneur. Sooner or later, he will develop more advanced products. At that time, I am training competitors, which is very unfavorable to the future development of heiyun group. ”
Of course, Akio Morida knows that baozixuan will not easily agree, even if there are many enterprises that can choose to cooperate. Japan alone has Sony, Panasonic, Hitachi, Toshiba and other companies; Compared with these companies, Sony has no advantage at all.
However, Sony also has advantages that other companies do not have, and Akio Morita is still very confident in this.
Akio Morita: ”Bao sang is only 24 or 5 years old this year, and I am already in my 60s. Are you still worried about whether I'm too nervous as an old man. Even though I don't want to be subordinate, I'm old. It's impossible to support the enterprise to grow again. I just want to leave a foundation for my successor. ”
”It is not very convenient for Panasonic to cooperate with heiyun because of Panasonic snow. Mitsui family is the top three family in Japan. Panasonic should take into account the face of Mitsui family. ”
”Hitachi's scale is limited, and its advantage is in the field of home appliances. Even if heiyun supports it, it is difficult to cultivate it. Toshiba's official background is too strong, involving all aspects of interests. It takes a long time to balance interests alone. Bao sang likes to do business simply and directly. You certainly don't like Toshiba's style of doing things. ”
”According to comprehensive analysis, only Sony is the most suitable. And Bao sang already has the answer, otherwise he wouldn't have talked to me for so long. ”
The God of management really didn't cry in vain. Ordinary people are not opponents only in analytical ability and eloquence. And what I said is very reasonable. It seems that we should strengthen our own learning.
However, Bao Zixuan also has his own ideas. Black clouds must account for the majority of profits. At the same time, we should speed up the research and development of new technologies and maintain technical advantages.
Bao Zixuan: ”in principle, I don't object, but my brothers should also settle accounts clearly. Black cloud group has more choices, while Sony has little operational space. 12% of the sales amount is used as patent royalties, which can also be regarded as reducing the burden for Sony. ”
Hearing such a high distribution ratio, Akio Morita thought it would still reduce the burden on Sony. If you agree, Sony will only be the OEM of heiyun in the future.
Akio Morita: ”this proportion is too high. Not only Sony, but I don't think any enterprise in the world will accept it.”
”We are acquaintances, and Bao sang is very forthright in doing business. 6% is the best sincerity Sony can show. You know, our products can't be higher than the sales price of black cloud. ”
Finally, after bargaining, an agreement was reached with a sales share of 8%. In other words, Sony will pay black cloud $8 as technology and patent royalties for every $100 of black cloud licensed products sold.
Steamed stuffed bun Xuan knows that he may feed the tiger. At present, there is no good way. The American antitrust investigation is no joke. Only by transferring risks can we maximize benefits.
Black cloud town needs too much capital, and the U.S. market can not achieve the expected results. Then it will involve the whole black cloud system, and there is no way to authorize Sony to produce.