Chapter 746 (2/2)
In fact, it's easy to understand that the Japanese are still more cautious in doing business. Pay more attention to reality, but now society is changing. Some factors such as publicity, advertising effect and brand positioning can not be measured by money.
Bao Zixuan: ”it's not wrong to think so, but we can't just look at the immediate benefits. At present, black cloud products are not the first in the world and need to be promoted through other channels. Since the Champs Elysees in France is the most famous street in the world, why don't we enter? ”
”Contact the street management office. The black cloud group will open as many stores as they give us. Cars, electronics and even airplanes can be sold in stores. This matter should be implemented as soon as possible. Don't care about the cost. I hope to come to France next time to cut the ribbon for the black cloud store. ”
”Also contact the poche family and tell them. We want to open a shop in the Champs Elysees and give them a rebate of 3% for each car sold. ”
Steamed stuffed bun Xuan didn't know how powerful his words were. Hashimoto immediately asked people to investigate the shop that didn't operate very well. At the same time, contact the landlord who is going to sell the house, and promise to the street management committee that everything will be done according to their requirements. Even made a big concession in tax revenue. It was only under the multi tube banner that the heiyun Champs Elysees store opened.
Although the effect is good, the expenditure also makes Hashimoto very difficult. I don't know how to report this to the head office. In order to open a 3000 square meter exclusive store, a total of US $180 million was invested before and after. According to the sales volume of general stores, it may take 20 years to recover the cost. Of course, there is also investment in buying real estate, which is regarded as fixed assets.
But to Hashimoto's surprise, this store has become one of the most famous stores in Paris. Only a few model planes are placed in the store, and more than 5 can be sold every year. I really admire the boss's vision. Ordinary people can't compare it. And because of this store, the improvement of brand value can not be described by money.
The matter has been explained. Just leave the rest to the following people to deal with. Everything is to kiss me personally. It's strange not to be tired.
Since I'm here, I'm sure I'll take a stroll. In any case, we should also bring some gifts to our mother and bring something back to Zhang Youran. Two people look like boyfriend and girlfriend, but the meeting time is very few. Bao Shoufu is not only busy with his work, but also a bit of intentional evasion. His love life has always been very contradictory.
Hermes was founded in Paris, France in 1837. In its early years, Hermes began to manufacture high-grade harness, with a long history of more than 100 years.
The head office is located in Paris, France, with branches all over the world. Hermes is an international brand loyal to traditional handicrafts and constantly pursuing innovation. It has 17 kinds of product series, such as luggage, scarves, ties, men's and women's clothing and living art, as well as the newly developed furniture, interior decoration and wallpaper series. The world's 30 branches manage and distribute products from four main categories: Hermes saddle and leather, Hermes perfume, Hermes clocks and Hermes porcelain.
In the 100 years since Hermes opened its first harness store in Paris in 1837, it has been based on the peak of classic clothing brands with exquisite handmade and aristocratic design style.
It is luxurious, conservative and noble. The whole brand, from the whole to the details, and then to its exclusive stores, is filled with rich and profound details centered on horse culture. Hermes employs 13500 employees, including 4500 craftsmen. Hermes has set up 52 workshops in France.
Although Hermes is not as large as that of later generations, it does not have much popularity in China. But it has become the most famous luxury brand in Europe, especially in France. Baozixuan only knew the products of this brand in his previous life, especially women's bags are very expensive. Since you're here, you must bring something back.
Go directly to the store and introduce the situation of mother and Zhang Youran to the clerk; The clerk began to recommend bags according to their actual situation.
Gave steamed stuffed bun Xuan ten different choices, and still everyone; In other words, there are 20 bags for baozixuan to choose from.
Hermes's clerks are professionally trained and can see a person's worth from their clothes. Today, I came to see Liliana Bettencourt. Bao Shoufu is very particular about his clothes. The price of his watch alone is more than $2 million. Therefore, the shop assistants recommend Limited models in the store, which are quite expensive.
Bao Zixuan: ”OK, just wrap these 20 bags; I want it all. ”
This is not only the clerk, but also the consumers next to him. You know, this is Hermes, not buying cabbage in the vegetable market. At this time, the price of each bag has exceeded $10000. Many people can't earn so much money for a lifetime.