Chapter 139 (1/2)

Rochester is an industrial city on the shore of Lake Ontario in the west of New York and lake port. Located on the South Bank of Lake Ontario, Monroe County is also the county seat. With a population of about 200000, it is the third largest city in New York state. The city is known as the ”world image center” and ”flour city”. Every spring, flowers bloom, so it has the reputation of ”Flower City”.

After being a good student, baozixuan began to skip classes again. After arranging the company's affairs, he came to this small American town. He was going to Kodak to negotiate the patent authorization of digital cameras.

In fact, digital cameras are the most unpopular products in Kodak, and it is difficult to make a profit with the current technology for a period of time. And spend a lot of R & D funds every year, which has been a headache for the board of directors and management for a long time.

1878: Mr. George Eastman foresaw the trend of gelatin dry plate replacing the bulky and huge wet plate photography popular at that time. The exposure and development time of the dry version can be determined by the photographer, while the wet version must be coated, exposed immediately and washed while wet. Based on this aspect, Kodak was founded.

It is with the foresight of the first generation of founders that Kodak has the brilliance of today, but who can think that the first to fall in the digital era is the paper submission giant who first developed the digital camera!

Kodak responded quickly after receiving the business negotiation intention of the black cloud group. After learning that the chairman of the black cloud group came in person, Kodak also sent a negotiation team headed by President Eric Eastman.

After a tour of Kodak Museum, baozixuan came to the reception room and saw where the Kodak negotiation team had been waiting for them. This time, baozixuan learned a lesson and would not go to battle in person unless it was absolutely necessary. After all, every negotiation has to suffer a loss. This time, the lawyer negotiation team headed by Larry Brown is mainly responsible.

Eric Eastman said, ”Hello, Mr. Bao, welcome to Kodak. I have been very clear about your purpose this time, and I am not opposed to licensing or transferring digital camera technology and patents, but we should get the value matching with him. ”

Bao Zixuan: ”black cloud always pays attention to win-win in business, and the partners who intersect with us will not suffer losses. Only in this way can it last for a long time. Otherwise, after several times, no one or enterprise will cooperate with you, and the loss will not be as simple as a little interest. ”

”Kodak is a great company. We have a lot to learn from you. This is also a purpose for me to bring the team to negotiate. This time, there was no successful cooperation, but at least I felt Kodak culture, which money can't buy. This kind of intangible wealth is the most precious thing of the enterprise. ”

Eric Eastman: ”I don't know what kind of win-win cooperation scheme black cloud has.”

At this time, Larry Brown said, ”this is our preliminary plan! Then he handed the report formed by heiyun according to the investigation to Kodak personnel. ”

”At present, the total investment of Kodak digital camera is about US $10 million. Scheme 1 is that we pay three times the price to buy all technical patents and equipment in the laboratory.”

”The second option is that we pay US $10 million for technology and patent authorization. In the future, Kodak and black cloud can enter the field of digital camera production respectively.”

”Scheme 3 is that we invest 15 million yuan, accounting for half of the equity of the whole project, that is, Kodak has half of the equity of all patents and technologies obtained in digital cameras. And allocate funds to the digital camera R & D department every year, and both sides bear half of them. ”

Lawyers are much more professional than baozixuan in this regard. If they don't come up, they have to buy other people's patents and technologies. Directly list a few for you to choose, and estimate the prospect and value of your company's technology accurately.