Chapter 120 (1/2)
After the competition, baozixuan was interviewed by ABC TV and was very satisfied with the results and atmosphere of the competition. The efforts made by the employees and partners of heiyun group are even more commendable. ”We should pay more attention to the healthy growth of children. Next time, heiyun group will launch more toy fun competitions,” he said
ABC TV reporter asked, ”Mr. Bao, are there any toys we don't know to release?”
Baozixuan wants this effect. He wants to use this opportunity to preheat Lego blocks. Now ABC TV station advertises for free. What's polite.
Bao Zixuan: ”yes, we have a toy that is more suitable for children over the age of 3. They can make infants and young children have access to spatial and logical knowledge earlier. In fact, these products have been sold in Europe for a long time. We have obtained the authorization of Lego building blocks in America and Asia. In the future, more building block toys will be launched to make early education more colorful. ”
In fact, Lego building blocks in the previous life became popular all over the world after the 1980s, that is, Lego was internationalized by the third generation of enterprise leaders. Steamed stuffed bun Xuan is playing a time difference. LEGO has just started in the European market and obtained the production license at a huge cost.
After the success of the Rubik's cube, he wanted to pull more children of different ages into the dark cloud toy system. The Rubik's cube may be suitable for children over the age of 10, but the age of LEGO can be reduced to 3 years old or even younger. Now it's time to launch the black cloud version of LEGO.
As soon as the Rubik's cube competition is over, Lego building block advertisements have been broadcast on major TV stations. The products are also listed and sold. This is baozixuan's strategy, which is simple, effective and direct.
The employees of heiyun group are packing up the items in the gymnasium, so they don't have to worry about baozixuan. He is going to find dormitory staff to celebrate. After all, the activity is an unprecedented success.
When I came to my roommate's side, I saw eight girls from Harvard University and Boston College facing each other on the ground. It was a little tense. Contradictions may break out at any time.
Steamed stuffed bun Xuan called Matsushita Meixue after he passed by. Originally, he wanted to go to the bar to celebrate. How can he go when he saw this situation. Directly arranged the driver to send back several girls from Boston College, while baozixuan returned to the company without talking.
The next day, many media in the world reported the first Rubik's cube competition. Black cloud toys approached the children's vision at once. Baozixuan struck while the iron was hot and played Lego building block publicity pictures during the previous Rubik's cube advertising time.
This time, instead of inviting adults to speak for the advertisement, we called a group of children around the age of 4 to see the children happily building blocks. Although some buildings are simple and casual, parents are attracted by children's focus on building blocks. Children generally don't pay special attention to what they do. It's very rare that Lego blocks can enable children to do one thing for such a long time.
Lego blocks have been tepid before they were sold in Europe. They didn't find a good entry point. This is one of them. In addition, the construction of pure building blocks is too monotonous. The building blocks produced by black cloud complement this short board very well. They designed various shapes, different animals, houses, cars, etc., and combined black cloud villains in the building blocks. So that children can build more things according to their preferences, which greatly enhances the plasticity of building blocks.
Steve Henry is a 5-year-old American child who suffers from severe inattention and can't do anything for more than 5 minutes; There must be no way to go on after that.
After seeing the advertisement, grandma bought him a whole set of Lego blocks. At first, everyone didn't care, but treated it as an ordinary toy. After little Henry failed to build the house for the first time, he was very unconvinced and began to build it again according to the drawings, but he failed the second time; In this way, little Henry fought against the building blocks until his family asked him to eat.
The unconvinced little Henry didn't go to dinner, and his family knew his illness; They all looked at him. Until eighth, Henry as like as two peas and a picture of the house was finally built. At this time, the family clapped next to him, which was not only for little Henry, but also for Lego blocks.