Chapter 50 (1/2)
On November 18, 1977, in the American black cloud company, everyone is anxiously waiting today. Originally, we wanted to design five styles of products. Later, because baozixuan was not very satisfied with Joanna's other two design drawings, it was directly eliminated. But baozixuan still gave her the back $50000; And let her continue to improve the design. Also, it's too late. Now the Walkman has three production capabilities. Others can't even produce molds.
Now all production lines have to be debugged, and CNC machine tools have to be studied simultaneously. In this era, that is, in MIT, a place with the world's top scientific research talents, with baozixuan's investment regardless of cost. The total R & D cost of the walkman was originally planned to be $50 million, but in order to pursue speed. Now it costs US $80 million. When it is put into operation, it is estimated to cost about US $100 million.
Bao Zixuan believes that the money is still very valuable. Hundreds of the most advanced small CNC machine tools alone are not only the money, but also can't be bought by many countries with money.
Looking at three smooth lines, cool colors and small and exquisite sizes, it is a very popular product. After Bao Zixuan picked up the earphone and connected it, a piece of soft music came into his ears. The first generation of listening with sound is not very complicated. Only three keys and a switch are reserved, namely pause, resume, play, back, and a recording adjustment switch. In order to save costs, the audio is not implanted, but played with external headphones.
The advantage of this is that the Walkman is smaller. It is less than 15cm long, only 8cm wide and only 2.5cm thick. The reduction of the area makes the function very portable, with only playback and recording functions.
But after seeing the appearance, we are full of confidence in this product. This walkman, which is a bit like an alien product, is really produced by us.
Bao Zixuan: ”everyone has worked hard these days. We have completed the research and development in the first step, and then we will mass produce it in Xiangjiang factory. Gucheng Jun has been arranged to follow up there, and I will return to Xiangjiang at the end of this month to see the factory construction and the final debugging of machine tools. ”
”A good product can't be advertised without publicity. We want to advertise on major TV stations. First, we need to find a young and beautiful girl to speak for our product.” At this time, when a middle-aged employee of the marketing department said this, many people thought it was very reasonable, and the type of spokesperson was very clear.
Steamed stuffed bun Xuan looked at the middle-aged man who was talking, but his heart showed a beautiful image on the plane from Boston to Los Angeles, as if he still owed someone a meal! Make it up to her here!
Baozixuan doesn't know this middle-aged man. Because there are professional HR, many unimportant positions are in the charge of department heads. After all, the North American branch has grown to nearly 300 people. However, it is not easy for a middle-aged man to think of using young and beautiful girls as his spokesman. It can be seen that he has his own unique views on market control and promotion. This is exactly what baozixuan, a man of science and technology, lacks.
Bao Zixuan: ”what's your name?”
The middle-aged man replied, ”my name is John chambers. You can call me John.” Listening to such a familiar name, baozixuan knew he had found the treasure. He said he was a middle-aged man. In fact, John Chambers was just getting older. He was only in his 30s this year. Originally, as a sales director in Wang'an computer company, he had a contradiction with Wang lie in the sales process. Seeing that the arcade of heiyun company can buy so well without publicity, he felt that the opportunity came. After all, a start-up company needs a lot of talents to join. So I came to the black cloud marketing department.
After hearing the name of the great God level professional manager, baozixuan felt that God was really very kind to himself. Say to him, ”John, from now on, you are the head of marketing.” The former head of the marketing department was Hiroshi Hashimoto“ Do what you want! I have a girl I met on the plane. Don't worry, it has nothing to do with me. I just feel that she is more suitable. You go and talk to her. You are responsible for all marketing planning. I don't care how much you spend, there's only one, which can achieve the effect we want. ” Then he wrote down a name on a note and handed it to John chambers.
John Chambers heard something here. After all, he just said a word and became the head of the Department. Is the boss too casual or really no one available! Go step by step, or do the things the boss told you first!
Recently, Poji Xiaosi has just completed a film shooting and began to enter the vacation mode. She returned to her hometown of Pennsylvania to visit her family. The good family atmosphere made him temporarily forget the hardships and unhappiness of Hollywood. In this era, women can't get any important role without paying some. She is still a young girl and hasn't completely fallen.