Chapter 1577 Reached An Agreement With Each Other (2/2)

The woman's name was Abbie Zhou. She had come to this interview with several people who were also recognized pro

dvertising strategy is the reason why our products aren't being sold, we can solve it by adopting a different advertising strategy,” the message said.

This time, Darren shared his opinions just like Abbie Zhou had openly shared hers with him.

Women weren't the only ones who liked to feel beautiful. Plenty of men were also fond of taking care of their skin. Everyone's first impression of men usually involved them being sloppy and messy. Therefore, Darren wanted to ask Abbie Zhou to develop a set of skincare products that was suitable for men.

”Men have rougher skin compared to women. Their skin is also oily and more prone to pimples. The ingredients that we use must be refreshing. It won't take that long for us to develop skincare products suitable for men.” Abbie Zhou and Darren reached an agreement with each other.

It only took the research and development team a few days to develop the new skincare products that would cater to men's skin.

A few days later, the KING Group launched another commercial featuring their new products.

This time, the products had national styles.

In the commercial, a group of beautiful girls dressed in traditional Chinese costumes held the KING Group's skincare products in their hands. These skincare products were limited editions.

The slogan stated, ”Send them to your Mr. Right today!”

Men had several choices when it came to buying a gift for women. Lipsticks, cosmetics, and snacks were common gifts that men could buy for their lovers. However, there were limited options for women to gift to their lovers. A set of skincare products that would cater to men would definitely be successful.

Darren's new tactic of ”hunger marketing” was adopted.

When the supply of the products was kept low, it would give the consumers an illusion that the products were in high demand. Everyone would think that the products were doing well and would anticipate the next restocking of the products.

Then, once it was available again, the products would be sold out quickly, and the company would make considerable profits.