Chapter 1576 Stepping In New Field (2/2)
”All right. Just tell me how we did because I'm not in the mood to read,” Darren casually replied, but his blood was still boiling at that time.
”For now, the group's plan of selling products at very competitive prices has been very successful. Our sales have been so high that we have the whole market in the palm of our hands. I'm very inclined to say that the KING Group has now reclaimed its former glory,” Harlan proudly exclaimed.
”Okay, thank you for telling me that. By the way, Harlan, wipe that smug look off your face.” Darren teasingly replied
”No,” Darren calmly replied while he shook his head and smiled. ”I'm sure everyone here knows that a few years ago, there was a certain brand of lipstick that all the women kept talking about. Even to this day, their products are still popular. I don't know a single lady who wouldn't be happy if they received the products of that particular brand as a present. But in my opinion, no matter how beautiful a lipstick looks on one's lips, nothing beats a woman's confidence when she has an impeccable face. That's why I intend to start with skincare products.”
”Skincare products?” everyone murmured while looking at each other. All of a sudden, they began to applaud and cheer for their company's new business venture.
The board of directors gladly approved the plan that same day. And Darren's brilliance was once again in the spotlight. All the employees couldn't stop talking about how the high profits of the cosmetic industry would be good for the KING Group.
The next day, the KING Group set its plan in action. All the social media influencers who had signed a contract with them were assigned to make videos hinting that the group was in the process of making skincare products. Additionally, the PR department of the KING Group searched far and wide for a beauty blogger that best fit their agenda.
This was a brand new playing field for the KING Group but everyone seemed to know just what to do. Darren's great leadership up to this point gave them the confidence and determination needed to be successful.
Meanwhile, Darren ordered the HR department to find new recruits to work on their new products. The salary they were offering for these positions was higher than any of their competitors. As a result, there was a river of applicants submitting their resumes.
Even though Darren was the CEO, he handpicked the recruits that stood out to him. He didn't care if the person was a top university graduate or not, he just wanted them to be knowledgeable in skincare products.