Chapter 1594 - Defending the Pride of Chinese Brands (1/2)

A banquet could change many things.

Firstly, T-K Corporation’s focused promotional strategy, under the attack of this large-scale charity banquet, would be thoroughly foiled. With the massive costs of advertising sacrificed, the huge losses would significantly reduce T-K Corporation’s capability in China.

Secondly, the Angel Business Association jointly set up by the Zhishan Club and Lanxin Company showed that the Zhishan Club would support local brands, resist external acquisitions, and represented the Zhishan Club and the government’s attitudes towards external acquisitions.

Thirdly, due to this banquet, Lanxin Company and its products’ reputation would be positively raised due to the influence of charity, be even more in favor in people’s hearts, and devour China’s health supplements market.

Fourthly, Lanxin Company had openly announced that all their sales in the next three days would be channeled to charity. This was a rather convincing, charming, and well-thought plan to gain the favor of the masses, and T-K Corporation would be badly hit by it.

Instead of a charity banquet, this was more like Lanxin Company’s declaration of war towards T-K Corporation.

Jose felt dizzy. “Chu, Lanxin Company isn’t holding a charity banquet but teasing T-K Corporation in front of everyone and declaring war on us. This is ridiculous—a small, unlisted company actually dares to go against T-K Corporation. They really don’t know what’s good for them!”

Jose was so angry that he almost lost his mind and spoke gibberish. At this point, he had totally forgotten that it was this Chinese who had struck T-K Corporation time and again, making them thoroughly lose their chance to monopolize China’s health supplements market.

“Simply despicable and shameless. External acquisitions are only natural with the globalization of financial markets, a kind of business competition, the survival of the fittest. However, she actually brazenly label us as external invaders, solidifying our reputation as overbearing intruders.”

For T-K Corporation, this banquet was simply a nightmare.

Lanxin Company openly showed their positive image through charity and expressed their resistance towards external acquisitions, doing their part for the public. In contrast, T-K Corporation appeared overbearing, aggressive, shameless, and intrusive.

At the same time, their company’s brand, under Lanxin Company’s peripheral attack of tainting their image through various approaches, had yet to clear their name. Now, with such a pressing attack from Wen Xinya, the situation would only get worse.

Chu Jingnan swirled the red wine in his glass. “Previously, Lanxin Company and NBJ, under the pressure of T-K Corporation, had always faced the consumers as the victims as the market prices of their health supplements brands shrank 40%, almost selling at a loss, giving the consumers the hint that there was an overbearing invader, the T-K Corporation.

“Today, Lanxin Company organized such a high profile charity banquet, which further showed that it had no choice but to resist. In the name of charity, they gave themselves the responsibility of resisting the invasion of external businesses for their country. Not only will they gain more support, but it will also seem that they’re perfectly justified.”

If Lanxin Company was perfectly justified, T-K Corporation would realize its reputation as an overbearing invader.

After losing people’s faith, how then could T-K Corporation compete with Lanxin Company?

Jose also thought of this point. “Every step is interlinked with another and brilliantly planned. I really don’t understand how did she get such a brain. Oh my, the Chinese are really too scary.”

At this point, Jose couldn’t help but feel fearful.