Chapter 1590 - Too Thin, Why Do You Not Grow Meat? (1/2)
In this flanking raid, Wen Xinya launched a total of five health supplements companies, which imitated the advertising strategy in large quantities and successfully attacked T-K Group’s advertising campaign.
This move almost shocked the entire media business community, causing everyone to panic.
This gloomy and fierce move almost refreshed everyone’s understanding of commercial warfare.
The reporters conducted an in-depth investigation of the five companies and finally found the same problem. That was, these five companies had been unable to maintain due to the acquisition war of T-K Group and were almost bankrupted. In their time of need, Lanxin Company lent a helping hand and injected capital into their companies.
Some things were self-evident.
Lanxin Company’s righteousness, supporting weak health supplements companies, warmed people’s hearts.
When Lanxin Company and T-K Group confronted each other, these five companies took the lead naturally.
Of course, Lanxin Company had contributed to the situation.
Everyone was praising the BOSS behind Lanxin Company for having a long-term vision, seeing the big picture, and serving justice.
This series of actions by Wen Xinya to deal with T-K Group also made Si Yiyan look at this little woman a little differently. “I guess, your previous outside battle was not only to combat the company’s reputation and brand image but also to please the enemies who are invading, in order to deal with the overwhelming advertising campaign of T-K Group.”
The outside battle was good, but to invite the enemy into a trance, that was a serial scheme.
Wen Xinya laughed. “Sure enough, I can’t hide my mind from you. I did fight the enemy in the outer battle. I guess advertising is the decisive strategy for T-K Group to win the health supplements market in Country Z. If T-K Group puts all the advertisements together, Lanxin Company and NBJ cannot stop it all.”
The outer battle was carefully deployed by her. Behind every action, there were profound meanings that many people could not see through.
Si Yiyan answered, “So, you use outfield warfare and differentiate their advertising strategies. T-K Group fell into your trap and launched the first advertisement. You immediately formulated the imitation and copycat strategy. The first phase of advertising of T-K Group was released and failed, sales were cold, and a lot of money was thrown away. Your plan is quite clever.”
Even he could not help being shocked!
It turned out that even in front of him, this young girl had a calm mind and did not reveal her weaknesses.
From the outset of the war on foreign acquisitions, she had been preparing for battle. She was well-informed and well versed in the way foreign companies acquired enterprises in Country Z. She had formulated a series of counterattack plans in advance.
The growth of this young girl was beyond his expectations.
Wen Xinya sneered. “Yes, this is the result I want. Aren’t they fond of throwing money? I’ll let them do it.”
The first phase of the advertisement had hit T-K Group hard.
Si Yiyan slowly leaned into the sofa, with his bones stretched out, exuding a kind of shyness. “The first publicity attack of T-K Group was broken up by you, and they will definitely realize your intentions. I guess they will invest in the next two phases of advertising together in the next step. Lanxin Company and BNJ will still struggle to cope with it. What are you going to do?”
Next, T-K Group will reveal their ferocious claws.
Wen Xinya smiled and said, “My biggest worry is that the advertising of T-K Group covers the entire media industry of Country Z and reaches everyone’s attention. It can be seen everywhere, so that everyone can see T-K Group no matter where they go. The Group’s advertising campaign failed in the first phase of the advertising strategy. They have lost. The focus of the second phase and the third phase of the advertising strategy will be on the media and the Internet. It is no longer possible to cover the entire Country Z.”