Chapter 1580 - Official Launch of the All-Out Offensive Strategy (1/2)

At the beginning of April, T-K Group made use of Nanshan, XX, and Mei Shan companies’ sales channels to introduce their own health supplements brands into Country Z’s market, successfully making their way into most of the supermarkets in the country. Meanwhile, NBJ continued to leverage on the reputation of their own brand to fight off T-K Group.

The entire business world, both overseas and locally, paid close attention to this battle for Country Z’s health supplements market.

Old Mr. Wen sat on the sofa as he watched the news, which reported on T-K Group’s all-out offensive attack against Country Z’s health supplements market. “It looks like Country Z’s business world will experience a turning of the tide.”

His words were not without regret. As a traditional businessman in Country Z, Old Mr. Wen detested those international corporations who tried to acquire local enterprises. There was nothing wrong with their local brands at all, but they just never got the chance to develop to their full potential. As a result, outsiders would never view Country Z’s products as favorably as those overseas brands.

Wen Xinya was peeling an apple when she heard him. She lifted her head in question. “Why did you say that? Do you also think that Country Z’s health supplements brands cannot win against a global enterprise?”

Wen Xinya knew Grandpa was not the only one who held that opinion.

Everyone who had been paying close attention to this whole situation had the same thoughts. After all, T-K Group had already swept up more than half of Country Z’s health supplements industry as of now. Only NBJ and Lanxin Company remained steadfast. In everyone’s eyes, those two companies were just a couple of mayflies trying to shake a great tree. They were completely overestimating their own capabilities.

Old Mr. Wen sipped his tea as he answered, “The director of NBJ is the president of Country Z’s health supplements association. He made use of his authority to try and instigate all the local distributors against T-K Group. This is his only way to fight the T-K Group. However, he overlooked the interests of those distributors.

“This is a battle between an international corporation and Country Z’s health supplements brands. To put it bluntly, what has it got to do with the distributors? It doesn’t matter where the money comes from—be it from Country Z’s brands or a foreign company—it’s all the same to them.

“In the short term, most distributors might stand on the side of national interest, as well as honor the fact that they have had a longstanding working relationship with you—and be willing to forgo their own interest just to support you. However in the long term, when the distributors’ profits start to get significantly impacted, they will no longer be so inclined to help. That will be the time when NBJ falls.”

If Country Z’s health supplements brands had formed an alliance to fight against T-K Group when it first expressed its ambitions to conquer the local market, the various distributors would have also joined that alliance. After all, they could not afford to offend all the local health supplements companies just because of the T-K Group.

Then, there might still be a possibility of winning this battle.

However, the local health supplements scene was extremely divided. NBJ enjoyed a good reputation, Ming Yuan possessed deep financial pockets, while Mei Shan had a very strong foundation. They each made their own way and ended up being attacked one by one.

Now, the tide had turned and only NBJ and Lanxin Company were left in the local health supplements market. There was no way that the distributors would forgo their own profits and perish together with NBJ and Lanxin Company.

Wen Xinya looked deep in thought. “Although NBJ’s actions against T-K Group have caused quite an impact, it is only a temporary stalling measure against the inevitable takeover.”

NBJ had already exhausted its limited abilities.

The company would not be able to hang on much longer.

Over the past year, NBJ had met T-K Group head-on several times. NBJ had expended a startling amount of financial resources and was now struggling at the brink of death.

Wen Xinya asked again, “What are the chances of the local health supplements brands winning if Lanxin Company and NBJ form an alliance to pit themselves against T-K Group?”