Chapter 1105: Breaking billion (1/2)

This is a huge black truffle.

Although it did not exceed the record set in the last auction, and it is not a more precious white truffle, such a large black truffle is rarely seen in a few years.

And high-end ingredients such as truffles, whether it is the richest man on Hong Kong Island, other sellers from around the world, or representatives of Michelin-starred restaurants, are quite concerned.

”The second item: black truffles! Weight 1910 grams, starting price of 50,000 US dollars! Each price increase is not less than 2000 US dollars.” Lu Zhongguang said in a simple and concise manner, ”The following you can bid! Still all blue Guests with the above level of auction cards can bid!”

The record black truffles at the last auction weighed 2.66 kilograms, compared to the truffles, but it was a little different from the last auction. The Taoyuan truffles have been tested by the market. The buyer who took the truffle last time praised the truffles of Taoyuan Company. Everyone knows that the truffles produced by Taoyuan Company are not only big, but the quality is also excellent.

Therefore, even if this black truffle is only the first to appear, the weight is not particularly good, but everyone's bidding enthusiasm is still very high.

After several rounds of bidding, the black truffle was finally sold at a price of 160,000 US dollars. The chef who bought it from a Michelin-starred restaurant in Italy was still in the doldrums. They all waited for the show. Better lot.

Next, a dazzling array of appearances appeared in debut.

Liu Qian also made a lot of efforts in the selection of the auction order. The truffles, the abalone and the valuable old ginseng that everyone is generally concerned about are basically not auctioned continuously. The middle of the auction will be interspersed with the auction Taoyuan Dahongpao. Tea, the best Cordyceps and Tiepi Fengdou and so on.

Therefore, the atmosphere of the auction has been very enthusiastic, and it is not so boring for buyers who are mainly targeting the relatively cheaper pieces of Tiepi, tea and other items. Every guest has always maintained a high degree of concentration.

There is a large screen on the side of the venue, which is used to display the auction transaction amount. The amounts shown above are all converted into US dollars according to the exchange rate of the day.

As the auction progressed, the transaction amount was also updated in real time, jumping from the beginning of tens of thousands of dollars and hundreds of thousands of dollars to the end of the auction of the next lot, which could increase millions or even millions of dollars. .

Unconsciously, the auction will be halfway through, and the transaction amount displayed on the screen has exceeded 40 million US dollars.

For these products, Xia Ruofei's cost is almost negligible. That is to say, the net profit of the auction has reached at least 30 million US dollars.

Of course, in Xia Ruofei’s heart, this auction will make money second, and his main purpose is to make Taoyuan company famous.

It turns out that the effect is also very good.

Whether it is the buyers who come to the auction, the rich, or the news media that are present, they may be relatively familiar with Xia Ruofei, but for the Taoyuan company, which has suddenly become popular in the past one or two years, it is not particularly deep. of.

In particular, some media on Hong Kong Island still have certain prejudice against the mainland. The financial industry of Hong Kong Island has developed for a long time, and the living standards and economic income of Hong Kong people are much better than those of the Mainland.

However, with the rapid development of the Mainland's economy in the 30s and 40s of the reform and opening up of the Mainland, the living standards of the mainland have also risen. In contrast, the growth of Hong Kong Island in these years has been slow. Under the circumstance, Hong Kong Island It’s no longer a standout.

Although economic development has slowed down, the sense of superiority of many people still exists, and even more prejudice, just like a relative who was originally poor has suddenly made a fortune, and family conditions are even better than him. Some people are in the heart. Can't accept it.

However, this auction, even if it is a reporter who is biased against the Taoyuan company, it is difficult to find a point that can be used by the company.

One piece of the item was sent to the stage, whether it is the old ginseng that has reached the centuries in the year, or the Cordyceps which is obviously thicker than the common Cordyceps sinensis, or the excellent Tiepi Fengdou, and the legendary Dahongpao tea... These lots are all impacting everyone's heart.

There is also a top-quality truffle that has been proven to be of value on Hong Kong Island and the best abalone that Hong Kong Island people cherish, not to mention.

The rich and the media reporters have discovered that Taoyuan’s product line is already very rich, if coupled with the explosive jade muscle cream that did not appear in the auction today, and the magical drug Yangxin soup that is worthy of the merits, Taoyuan Company The strength has long been impressed.

What's more, all the lots are all the best, and it can be said that the quality is in the pyramid of similar products.

As long as it is printed on the Taoyuan company's logo, it is definitely a first-class quality, absolutely no general goods.

The purpose of Xia Ruofei is exactly the same. He hopes that the eight words “Taoyuan produced, must be a boutique” are deeply rooted in the hearts of the people.

The so-called brand effect is produced in this way.

One piece of the lot constantly brings visual impact to everyone, the amount of turnover that is constantly beating on the big screen, and the steep rising curve is like witnessing the rise of a great company.

Unconsciously, the auction gradually came to an end, and some heavy auctions began to appear.

A 2.68 kilogram white truffle was sold at a price of 1.98 million US dollars. Hong Kong Island Regal Guo Hongjiang laughed at the end.

A pair of the best abalone with a weight of more than 650 grams was taken by Li Yifu for $3 million.

Li Yifu has always resisted the fact that he did not dare to disobey Xia Ruofei when he did not bid. When the auction came to an end, the truffles and abalone became bigger and bigger, and even he could not help but be tempted.

Although the practitioners are not eager for the appetite, even the high-ranking monks do not have anything to eat for ten days and a half, but Li Yifu still has a preference for food, and the best abalone is also very attractive to him. So I couldn't help but participate in the auction.

Xia Ruofei just turned to look at Li Yifu, and did not reveal the color of dissatisfaction, which also made Li Yifu's heart slightly loose.

In fact, Li Yifu is also redundant. Xia Ruofei only told him not to bid, especially not to bid far more than the actual value, so as not to mess up the order of the auction, but did not let him be a mascot from beginning to end.

Otherwise, it’s too strange for Da Laoyuan to come over from the United States but not to mention one brand at a time.

Once Li Yifu really wants to buy it, it is easy for him to beat other opponents with his financial strength and influence, and he successfully bought this pair of abalone.

Millions of dollars, a lot of people present, including Xia Ruofei can easily come out. However, Li Yifu is so decisive, and as long as someone bids, he will not hesitate to raise the price immediately. It seems that the attitude is very firm. The price of three million dollars is actually higher than the market, even if it is all on a Bobby market. The quality of the abalone is high, but it always has an estimated value.