Chapter 798: Inspiring (2/2)
Jiang Hua nodded and said: ”Xia Zong, Feng Zong, leaders. The success of squid farming will bring a large and stable cash flow to the company. The American squid on the market is worse than the squid in the Yangtze River. Grades, hackers are still rushing, the price is a few hundred pounds, so once our squid is put on the market, it will definitely bring a wave!”
Speaking of this, Jiang Hua paused and continued to say: ”But there is a problem now and I don't know how to solve it...”
Xia Ruofei smiled and said: ”Do you want to talk about transportation? I have already considered this. I will not talk about it now. I will say it later.”
Jiang Hua stunned and quickly nodded and said: ”Okay, Xia Zong, if you don't consider the transportation problem first, then it is two points to be determined, one is pricing, and the second is sales channels.”
“Well! Let’s talk about the price issue first!” Xia Ruofei turned his attention to Xiao Qiang, marketing director, and asked, “Do you have any advice from the marketing department?”
Xiao Qiang got the notice of Feng Wei yesterday, so he was prepared. After he was named by Xia Ruofei, he cleared his throat and said: ”Xia Zong, we conducted a preliminary investigation on the market situation, mainly the American squid. According to the public information, the price of American squid ranges from 300 to 800 yuan. The quality and taste of our company's squid are higher than several grades. I don't think it is too conservative in terms of pricing.”
“Is there any market sales of Yangtze River squid?” Feng Wei asked.
Xiao Qiang said with a smile: ”Twenty or thirty years ago, the Yangtze River squid was basically extinct. The price in the 1970s and 1980s has not been any reference. We checked some news materials, two years ago in Sunan. It was the Yangtze River squid that was sold. At that time, a squid of about 1 kg sold for 8,000 yuan, but this case does not have much reference value...”
Xia Ruofei nodded and said: ”8000 is indeed too high, after all, we are mass sales, the threshold is too high... I will talk about my opinion! I know a deal a year ago, a total of two Yangtze River carp The unit price is 3,000 yuan a pound, I think we can refer to this price, priced between 3500 and 5000.”
In fact, this is the analysis that Ling Xiaotian said with Xia Ruofei. He thinks it makes sense.
However, this price is quite in line with everyone's psychological expectations, including Jianghua feels more appropriate.
After discussing it for a while, Feng Xiao said with a smile: ”If you want to set 3888! Take a lucky number!”
Xia Ruofei said with a smile: ”Well! Just follow what Feng said! But you should remember that you should provide 300 pounds of squid every month to Lingji private kitchen. This part of the goods should be settled at a price of 2000 pounds.”
Jiang Hua and Xiao Qiang nodded in the same place and said, ”Okay!”
Everyone knows the relationship between Xia Ruofei and Ling Kee, so I am not surprised, and it is even more impossible to object.
Feng Xiao’s heart felt inexplicably a bit of a sense of acidity, but she well concealed some lost feelings and said: “There is the sales channel problem that Jiang Hua just proposed. Of course, the chairman of the transportation problem has not said how to do it. Solve it!”
Xia Ruofei smiled and asked: ”Director Xiao, what do you think?”
Xia Ruofei didn't want to set everything down. At this time, he still had to listen to everyone's opinions, because he knew that Xiao Qiang had definitely prepared for overtime yesterday. If he did a direct statement, he would inevitably attack their enthusiasm.
Sure enough, Xiao Qiang said: ”We had a meeting last night and thought that the channels of Internet e-commerce are very strong, and we have good cooperation with them. There are fresh sales business like Tmall Supermarket and Jingbei Supermarket, and even sales. It also surpasses many traditional channels. If you can solve the transportation problem, it is better to cooperate with them.”
Speaking of this, Xiao Qiang may feel that he is too absolute, and added: ”Of course, it is necessary to set aside some squid for sale in the land. After all, our Taoyuan company's base camp is in Sanshan, and we are The influence in the Sanshan area is also great.”
Xia Ruofei nodded, and listened to the opinions of Jiang Hua, Feng Wei and others, and then said: ”I agree in principle with Director Xiao, the marketing department can then start to contact several home appliance dealers, if there is cooperation in the e-commerce Welcome them to visit the company!”
”Okay!” Xiao Qiang saw his suggestion adopted by Xia Ruofei, and his heart was very uplifting, and he quickly made a record in his notebook.
Xia Ruofei went on to say: ”I hope that the cooperation is not just a low-level cooperation of agency sales. I hope that the cooperative e-commerce can come up with certain resources to establish a concept for everyone.”
Feng Xiao smiled and asked: ”Is it the high-end concept of Taoyuan brand Changjiang squid?”
Xia Ruofei nodded and said: ”Well, but it is not comprehensive, and constantly emphasizes our high-end, this is affirmative, there is another concept, I hope that through the powerful channels of e-commerce, it can be deeply rooted and deeply rooted. This involves transportation issues that I have not said before.”
Everyone's attention was immediately attracted.
Xia Ruofei said: ”I thought about it yesterday, and I also asked for some opinions. I feel that our squid sales must solve the transportation problem. Only the quick freezing method is adopted.”
”Frozen?” Jiang Hua shouted, and his heart was somewhat disappointed.
Xia Ruofei said the words that Ling Xiaotian had analyzed with him yesterday.
Then he said: ”Our cold storage is ready-made, and the equipment is also very advanced. We can conduct a test first to verify that it will be thawed after quick freezing, and it will have a significant impact on the taste of the squid.”
Jiang Hua nodded and said: ”Well, I will organize the experiment immediately.”
Xia Ruofei said: ”If the method of quick freezing is feasible, then we have to solve the problem of transportation aging. If it is cooperation with e-commerce, we can coordinate aviation resources through them. I think the problem should be small.”
Xiao Qiang said: ”Understood, then I will contact several major e-commerce companies simultaneously.”
Xia Ruofei nodded and said: ”Well, that is what I just said, in addition to establishing a high-end image of the brand, we must also promote the concept that the squid must be frozen and transported, just like the bluefin tuna. It must be frozen, but the price is still very high. As long as everyone forms such a thinking concept, it is not a problem.”
Xia Ruofei paused and continued: ”Director Xiao, if necessary, can also contact some water forces to create a batch of soft texts, including the contents of frozen squid. After we start selling, we must build on the Internet without leaving any traces. A wave of public opinion, that basically became!”