Chapter 679: Women’s money is really good (2/2)
The cost of these cosmetics is also very low, and the cost of publicity also accounts for a large proportion.
In short, after Xia Ruofei finished listening, there was only one thought: the money of the woman in this year is really good...
In any case, Xia Ruofei still agreed to the pricing plan that Feng Wei brought people to work overtime.
In the past day alone, Feng Wei’s plan has undergone new adjustments. This time, Xia Ruofei almost stunned his chin.
Feng Wei proposed that in addition to the three grades of jade muscle cream that are normally sold, it is recommended to introduce a limited edition luxury jade muscle cream.
Feng Wei’s suggestion is that this luxury version of jade cream is only available in 300 copies a year, each of which is hand-made by Xia Ruofei and adds expensive essential oils.
She even preliminarily designed a luxurious outer packaging, which was made up of a full 33 layers of natural crystals and then fixed with three platinum rings.
In short, how come luxury comes.
This luxury version of jade muscle cream, named ”Skin Password” by Feng Wei, is sold in China for 100 bottles and is priced at 880,000 yuan. It is sold overseas for 200 bottles and is priced at 150,000 euros.
Although the previous high-priced strategy has given Xia Ruofei a certain immunity, but seeing such outrageous pricing, Xia Ruofei is still a big jump.
Feng Wei explained to him that this luxury version of the ”skin password” was not launched immediately, but planned to wait until the three series of jade creams were launched for a while.
She is expected to list the jade muscle cream, will immediately swept the world, and even lead the industry trend, becoming a high-end brand that everyone is rushing to buy.
At this time, you can launch a limited edition luxury version of the ”skin password.”
In the words of Feng Wei, 300 copies of the ”skin password” every year is purely to improve the brand style, and by the way, make a little more money.
After listening to Feng Yu’s explanation, Xia Ruofei nodded and agreed.
This made Feng Wei somewhat surprised.
She thought that with Xia Ruofei's lazy temper, let him make 300 pieces of jade muscle cream every year, it would not be so happy.
Where does Feng Wei know that in fact, manual tanning can also be made in batches, not to mention that Xia Ruofei personally cursed, is he really hand-made?
Xia Qing is the loyal spirit of Xia Ruofei. The craftsmanship of jade muscle cream is even more powerful than Xia Ruofei. Isn’t it the equivalent of Xia Ruofei’s own restraint?
In any case, Xia Ruofei agreed to this plan and made Feng Wei very happy.
She immediately began to arrange various tasks.
In the next few days, Xue Jinshan will stop a production line that produces Yangxin Decoction, and thoroughly clean up and prepare for the official production of Yuji Cream.
And the approval of the Beijing side is still running, Xue Jinshan sent a deputy director of the last recruitment past.
The last time I ran the soup of Yangxintang, I have already taken the line of the national drug supervision department. In the southeastern province, there is a provincial drug supervision bureau, He Kunzhao, and the approval of a skin care product does not require Xue Jinshan to stare at himself. .
Feng Wei here began to convene a meeting of employees in the marketing department to formulate a propaganda plan for Yuji cream.
At the same time, she also used the relationship of her classmates to find the famous Italian fashion designer Simon, who designed the crystal bottle for the limited edition luxury version of the “skin password”.
So the jade muscle cream has not yet been listed, and a large design fee has been spent.
However, Xia Ruofei did not care, he was still very confident in Feng Wei's ability. This limited edition jade muscle cream once sold, the design of the spent money only needs a few bottles of jade muscle cream to come back.
The focus of the company has shifted to the mass production of jade muscle cream, and Xia Ruofei has begun to be lazy.
This time, his reason is quite sufficient to prepare three hundred pieces of jade muscle cream, and he also wants to control it by himself. This preparatory work in the early stage is very heavy.
Feng Wei is also very helpless, but she is also accustomed to the lazy style of her own chairman, has been unable to vomit and complain.
Time goes into mid-September.
The approval of jade muscle cream has entered the final process and will pass quickly without any surprise.
The Taoyuan Pharmaceutical Factory has already used a production line to officially start production of jade muscle cream.
Xia Qing’s qingfeng vine planted in the early Yuan Dynasty was also harvested as scheduled. Xia Ruofei provided the first batch of qingfeng vine medicine powder that was ground into powder at Taoyuan Pharmaceutical Factory. The use of qingfeng vine is very small, one production line per The month consumes about 10 to 15 kilograms, and Xia Ruofei is fully capable of supplying it.
After the green maple vines in the mountainous seas began to be harvested in batches, it would be more plentiful, even if the vines were provided to ten production lines at the same time, there was no problem.
Tang Haotian’s family also returned from Australia on a private jet. They flew directly to the capital. Before the departure, Tang Haotian also called Xia Ruofei and told them about Xia Ruofei’s schedule.
Tang Haotian participated in the entrepreneurial summit for two days. After the meeting, he was also ready to visit Tang Jingran for two days in the capital, and then the family of three flew to Sanshan.
So, Xia Ruofei, who had been lazy for many days, also personally cleaned the villa sanitation. His apprentice was going to come to the door to be a guest. The home was too messy.
Just as Xia Ruofei was cleaning up in the heat, Feng Wei called and said that something was going to be reported to him.
Xia Ruofei had not gone to the office for several days, so she was not too embarrassed to shirk, so she simply washed and went to the office of the complex.
”Chairman, the propaganda plan of Yujiu cream is finished.” Feng Yiyi immediately said Xia Ruofei, ”Please check it out!”
After that, Feng Wei handed over a plan with at least 20 pages to Xia Ruofei.
Xia Ruofei had some headaches when he saw the dense text. After he turned over a few pages, he said: ”Feng, I will not see the specific plan. You should talk to me about it!”
Feng Wei nodded a little helplessly and opened the same plan book in her own hands.
This planning plan is that Feng Wei personally worked overtime with the backbone of the marketing department. After many discussions and revisions, the final draft was finalized.
Feng Wei was also very familiar with the content of the entire publicity program, so he quickly picked out the key content and reported it to Xia Ruofei.