Chapter 661: Youre done (2/2)

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During the week, Feng Wei has also been in frequent contact with Dong Jiajun of Hengfeng Auction House on Hong Kong Island.

The auction is tentatively scheduled for five days.

Every day, there is a big stall in the company. Feng Wei naturally cannot go to Hong Kong so early, but she also participated in the planning of the auction preheating and mobilization almost all the time, and put forward a lot of constructive opinions.

Under the concerted efforts of Feng Wei and Dong Jiajun, there has been a rush in Hong Kong Island.

Four days ago, Hengfeng Auction House hanged the preview of the auction on the most prominent banner of the official website.

This banner, which occupies almost two-thirds of the site's first screen, is a well-designed poster by the auction house team.

The content of the poster is clear at a glance. It is a person who holds a huge dried abalone. This person who is used as a reference object is Guo Song who identified a Bao in the home of Xia Ruofei that day.

The industry expert who has been engaged in the seafood industry for more than 20 years has been accurately captured by the camera in the face of the shock and incredible expression of the best abalone.

On the same day, the employee of the auction house, Luo Jiahao, took a lot of pictures and videos of Bao. Finally, the propaganda team was in a video conference with Feng Wei to discuss the plan. At the suggestion of Feng Wei, everyone finally chose this Luo Jia. The consciously captured photos taken.

Of course, in the photo, the background of Xia Ruofei’s home has been smashed with ps. Only Guo Song and the big abalone in his hand, behind the background of the elegant shades with Chinese style, this one is more prominent.

About two-thirds of the posters of the ink-and-bloom are the photos, which are very prominent, while the white ones are the characters of several calligraphy bodies: the unparalleled treasure of the best.

The following small words are written at the time, place and other notes of the auction.

At the top right of the poster, Taoyuan and Hengfeng Group's logos are placed side by side, which is very eye-catching.

If you click on the poster, you will also be taken to a special page created specifically for this auction.

The information on the page is much richer.

There are auctions, introductions to auctions, introductions from Taoyuan, registration methods for auctions, entry barriers, etc. Of course, this special page also contains a large number of photos and clipped promotional videos. .

One layer of the best one on the stack is displayed on the page, which is quite visually impactful.

This less than three-minute promotional video has been carefully edited by the masters of the advertising department of Hengfeng Group. From all angles, it shows the perfect shape of the best abalone. It is said that the magnetic Cantonese male baritone is the most Hong Kong Island. The famous male anchor Liu Wendong, Hengfeng Group specifically asked him to voice the video.

At the same time that the promotional video was posted on the website, it was also broadcast on prime time on major TV stations on Hong Kong Island.

Of course, the TV station plays the cut-out 15-second essence version. If you put the full version, the advertising fee will be lost.

At the same time, Hong Kong Island's stations, square screens, shopping malls, building elevators, and other places with large traffic, there have also been advertisements for this auction.

In the major newspapers on Hong Kong Island, the entire version of the advertisement was also published at the same time.

Almost overnight, this time perhaps the first batch of auctions in the history of Hong Kong Island, the auction of the best abalone, swept the entire Hong Kong Island.

The promotion of the auction, from outdoor billboards to TV stations, from paper media to Internet media, covers almost all age groups who are accustomed to accessing information in a variety of ways.

The saying that it is difficult to buy two abalones has been widely spread on Hong Kong Island. Hong Kong Islanders are also very happy with high-quality abalone. Therefore, this auction immediately became the hottest talk of Hong Kong Islanders.

In fact, the carpet-like style was created by Feng Wei.

At the beginning, Hengfeng’s auction house thought that such a high-end auction of Baotou did not need such popular promotion. After all, the vast majority of ordinary citizens could not afford such a valuable abalone.

Therefore, the earliest idea of ​​the propaganda team at the auction house was to prepare a reception, invite the upper class on Hong Kong Island to participate, and then announce the auction at the reception.

As for the advertisements for newspapers and TVs, they will not be released, but they will certainly not be fully covered as they are now.

However, Feng Wei knows very well what Taoyuan Company needs. Under her insistence, Dong Fengjun, the manager of Hengfeng Auction House, has received instructions from Ma Xiong. The requirements of Taoyuan Company should be met as much as possible, so the plan to promote warm-up is only It was finally changed to the present.

Although the propaganda is facing the public, the upper class members of Hong Kong Island are naturally not isolated hermits. They have quickly learned the information through various channels.

These justices, super-rich, government officials, and sons and daughters are even more shocked. Some of the wealthy celebrities who have the same status as Ma Xiong have called Ma Xiong to verify.

Ma Xiong naturally pats his chest and guarantees that their propaganda is not false, and personally invites these celebrities to participate in the auction.

And some social status is a bit worse than Ma Xiong, and they have also inquired about this through their own channels of information.

For a time, the hottest topic on Hong Kong Island was a bow.

In the same way, the Taoyuan company that provided the best abalone products was also widely known overnight from a small company with no reputation on Hong Kong Island.

Of course, apart from those celebrities who can directly seek information from Ma Xiong or have other sources of information, more ordinary citizens are actually skeptical. After all, the first two abalones are very rare in this year, let alone only in the legend. One of the abalones?

Many people think that this mainland company is hyping, and there are many voices on the Internet.

But these are all in Feng Yi's expectation. If there is doubt, there will be topicality, and we will continue to maintain the heat, so she can't wait to question the voice bigger!

This is the same as some star hype, sometimes negative news is not necessarily a bad thing.

Most of Hong Kong Island has become embarrassed because of the news of this superb auction, and Feng Wei is finally ready to go to Hong Kong personally.

The next step of publicity and the layout, process, etc. of the auction, she must personally check and personally coordinate.

On the morning of this morning, Feng Wei did not go to the office and she decided to fly directly to Hong Kong Island in the afternoon. The company's business was basically arranged, so she slept a little late in the morning and prepared to pack her luggage in the morning.

Just as Feng Wei was still enjoying a rare lazy time on the bed, the cell phone on her pillow was shaken, and the name of Xia Ruofei flashed on the screen...