v7 Chapter 410： Extraordinary September (1/2)
Chapter 410: An Extraordinary September
The person in charge of advertising production is right.
After two days, this commercial has been in talks with many TV stations and online media companies, and it has been in prime time.
However, this has cost the Rockwell Group a lot of funds. The cost of advertising in prime time is much more expensive than other times. But Lorraine cares about this little money too. Since he wants to do advertising, he must do the best.
Not only television media, or online media, but even many real-life advertising spaces, Lorraine also rents. For example, subway stations, bus stations, movie theaters, etc., a series of public places, so that the Chinese Supreme can be popularized to the greatest extent.
During this time, the streets and alleys were all discussing the topic of Chinese supremacy.
”Hey, do you know this Chinese supreme?”
”Of course I know, 200,000 yuan, buy a'Chinese' identity, right?”
”It's not just 200,000 yuan... I heard that their Chinese Supreme has launched another Chinese membership card, which can be processed for only 10,000 yuan.”
”Ten thousand yuan, that's not expensive?!-Do you know where to go to apply?”
”I know, every region has this supreme Chinese service station. It's just... I heard that this Chinese membership card is sold in limited quantities, only 7,000 per month, only for the first week, only 1,000 per day. , And each service station can only sell 100 copies a day. I heard my brother say that he got up early in the morning to get the Chinese membership card and went to the service station to line up. The official sale began at eight o’clock. It was sold out in ten minutes! My brother was lucky, he bought the last one, and he almost waited for nothing. That’s the effect of going there early in the line at six in the morning!”
”Oh my god... is this Chinese supreme really so hot? Ten thousand yuan... buy a'Chinese' identity, whether it is supreme or a member, at least we have this name!”
In addition to the discussion about the Chinese Supreme, after a period of time after the commercial was broadcast, it caused a new wave of heated discussions.
Regarding this hot discussion, Lorraine had expected, but never expected such a precise situation.
”Wow, the male protagonist of this commercial is so handsome!!” A certain **** pointed at the billboard of the subway station.
”That woman is so beautiful... Oh my god, it's so tempting, so perfect...” a man said.
So the couple turned their heads, glanced at each other, and then began to quarrel with each other...
For a time, the phrase ”being a Chinese, being a Chinese woman” became a familiar advertising slogan, which was almost as popular as ”good teeth, good appetite”. But the only difference is that the former is more advanced, tasteful and tasteful than the latter...
The design of this advertisement is also profound.
Being a Chinese, being a Chinese woman, seems to be telling women, look, find a man, it is best to find a card with Chinese identity. As for the man, a little bit of psychology has quietly risen in his heart, as if he has not applied for the Chinese Supreme or Chinese membership card, and he is not ”Chinese”.
The Chinese people have a strong national complex, and this ”Chinese” is also a very good gimmick.
And the combination of these series of factors has created the trend of Chinese supremacy...
Although in the next three weeks of this month, the sale of Chinese membership cards has been stopped, it is logically impossible to collect them. But... some economists who are good at analysis have neglected the ”Chinese Supreme Gold Card” which is really promoted by the Chinese Supreme.
Yes, the Chinese membership card is not for sale.
Those people who are relatively rich at home and can get 200,000 but hesitate no longer. Perhaps because of the relationship between the junior, perhaps because of the relationship between his girlfriend, or perhaps because he wanted to be a high profile in the circle of friends, he gritted his teeth and spent 200,000 yuan to obtain the Chinese Supreme Gold Card.
At the beginning, many people in the Lockheed Group opposed the issue of the limited sale of Chinese membership cards, saying that only 7,000 copies per month would only earn 70 million yuan. According to the estimation of the potential consumer groups of the Chinese membership card, it should be possible to create a profit of less than 100 million a month.
But Lorraine knew that even if it reached 100 million in the first month, it would definitely decline in the second month. In that case, it cannot last. Only 7,000 copies are sold every month. This is to create the highest value while further enthusiasm for the concept of Chinese supremacy.
Because... Lorraine knew that this would bring a second spring to the sales of the Chinese Supreme Gold Card.
With detailed statistics, in the next three weeks.
In the first week, a total of 328 Chinese Supreme Gold Cards were sold, and each service station sold an average of 33 cards per week. Looking at this data, it seems to be quite small... But if it is connected with the value of the Chinese Supreme Gold Card, it is incredible! ! ——In the first week, the total income was 65.6 million yuan.
In the second week, the Chinese Supreme Gold Card broke the monthly sales record and reached 430 sales! ! On average, each service station sold 43 copies every week! On average, about six copies are sold every day! ——The total income in the second week is 86 million yuan!
In the last week of the month, which is the third week, as Lorraine expected, sales fell sharply. But even so, they still sold a full one hundred and ninety! On average, each service station sells two to three tickets per day. ——In the third week, the total income is 38 million!