v5 Chapter 312： The value of 25 cents! (2/2)

”Do you know why I asked your inherent consumer groups?” Lorraine asked suddenly.

Shen Zheyu said directly at this time: ”Obviously, you are sitting in a seat with your cards.”

”That's it, so, the cards in this box are not simply cheap goods of two cents and five cents, but the inherent members of the industry under your hands.”

”Oh?” When Kang Shaojie and Shen Zheyu heard the words, their eyes lit up together, as if they suddenly heard something mysterious, ”How to tell?”

”In other words, with the existence of these cards, the inherent customers of your two industries can become common customers. ... I said that, can you understand?” Lorraine asked.

The two were silent, Qi Qi was thinking, of course they could understand Lorraine's words. ——Yes, why didn't they think of it before! In fact, they have been able to cooperate a long time ago. There is no need to consider the complexity and the limitations of cross-industry. Just a simple membership system can be tied together!

What a simple truth!

It's a pity that none of them jumped out of that limited inertial thinking!

However, Lorraine thought of it easily.

Lorraine saw the two of them with a faint expression, and smiled: ”It seems that you also understand. That's right, my card is actually equivalent to a pass. Any VIP who holds this pass can While enjoying the services of the people of Kyoto, you can also enjoy preferential treatment and VIP-level treatment in a series of industrial chains such as hotels, restaurants, and leisure and entertainment venues under Shaojie.”

The faces of the two moved together.

Lorraine pulled out a card from the box. On it were two large characters in the Chinese style of Chinese pen and ink-”Chinese”!

”I call it the Chinese Card.” Lorraine still smiled and said confidently, ”Any VIP holders of the Chinese Card can enjoy it at any restaurant, hotel, club, leisure and entertainment venue, etc. that he cooperates with under his name. A series of VIP treatments in the industry chain service industry.”

”Shaojie, what do your members enjoy?” Lorraine asked suddenly.

Kang Shaojie paused for a while, and then replied: ”In terms of hotels, the Supreme Gold Card is a 20% discount on the opening of the room, and has the right to pre-order senior suites such as presidential suites. Regarding food and beverages, basically they are 30% to 15% off. Discount. Other leisure and entertainment venues are basically like this.”

”Zheyu, how about you?”

”If you have one thousand points, you can enjoy a 9.10% discount on online shopping. For every liter of 1,000 points, you can enjoy an additional one and one point discount, and so on, the lowest is up to 7.5%.”

”So...” Lorraine's mouth raised, ”Once you hold this Chinese card in the future, you can enjoy these benefits.”

”...”

After listening to Lorraine's narration, Song Shaojie and Shen Zheyu thought together.

This method is very good! Two basically unrelated consumption areas can be connected together. What is used here is the consumption concept of consumers! Imagine that if a person owns a hotel's Supreme Gold Card, then one day they go to another area where there is no chain venue for this hotel, then his Supreme Gold Card will be useless. But if... a person has a gold card that can be used in shopping, hotels, restaurants, leisure and entertainment venues, then what will it be like? !

This card is not just a membership gold card, but also a status symbol!

Imagine again, if a girl is faced with the difficult choice of two excellent men, if one of the boys has this golden card that can take all fields, then, is he better than the other man? Is it attractive? Although this is almost a joke, it cannot be ignored.

If, with this card, you have privileged rights such as priority restaurant reservations, priority selection of hotel suites, and priority purchase of admission tickets to entertainment venues, what will happen? On the other hand, when you associate with a boy who does not have a gold card, you may encounter embarrassing situations where the restaurant cannot be booked, the hotel is full, and the entertainment venue will be sold out.

After thinking about these details in detail, Shen Zheyu and Kang Shaojie became more and more alarmed-this Lorraine thought so deeply. Obviously, he can be so confident because he has already combined the series of effects and A series of targeted speculations and measurements were carried out on the consumer's consumption concept!

Kang Shaojie took a deep breath and glanced at Shen Zheyu, both of them had a slightly excited and admiring look in their eyes.

”Lorraine, this idea of ​​yours is really great! And it is extremely feasible! If we can succeed in the first step, then for other colleagues, there will be a lot of advantages first, first of all, the span of customers. , And there is the advanced nature of consumption concept!-Such an attractive membership system, who can refuse?” Kang Shaojie kept shaking his head and concluded.

Shen Zheyu nodded in agreement: ”What you said, I want to hold a Chinese gold card now!”

Lorraine was satisfied seeing the reactions of the two people. When he thought of this idea, he was also very excited, much more excited than them. But... this is just the tip of the iceberg of his plan. There are still many ideas he has not said. It is not that he does not say it, but the time is not yet ripe. As long as the first step can be successful, once the market opens, then...Lorraine is confident that a brand new industry field will be developed in a short period of time!

”Lorraine, I have a question.” Suddenly, Shen Zheyu snapped his fingers, ”How should we send out the Chinese gold card? I mean, how should we hand it over to consumers? Is it necessary to continue the membership system and The route of the points system?”

”No, definitely not.” Lorraine denied it very firmly.

”Then how to launch it?”

”Buy.” Lorraine narrowed his eyes. ”Spend money, buy a gold card, oh, it should be said, it is to spend money, buy an identity, buy a consumption concept.”

”Buy?” The two of them all lit up. The gold card of the membership system needs to be purchased directly, not the consumption points system, fresh!

”So, what is the price of a Chinese gold card?”

”Two hundred thousand yuan.” Lorraine said surprisingly!

”What!?! Two hundred thousand RMB!?!!!” Kang Shaojie and Shen Zheyu finally couldn't hold back their breath, and said in surprise.

”Yes.” As he said, Lorraine shook the card in his hand and smiled playfully, ”This is the starting value that can be created by two cents and five cents. 200,000 to buy an identity, is it very Cost-effective?”