v5 Chapter 310： confidence? Arrogant? Ambition! (1/2)

Chapter 310: Self-confidence? Arrogant? Ambition!

”Then I'll just say it, hope you don't mind.”

Lorington paused and said seriously: ”Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumers. Therefore, you first have a lot of customers for high-end consumption. You are currently the first online shopping mall in Beijing. This idea is really great, but it lacks some new ideas. Although the Internet is gradually replacing a lot of things, those consumers, sometimes, want to personally Go shopping, the fun of shopping can be regarded as a kind of leisure....Of course, if you continue to operate like this, the income will definitely be higher and higher, but in my opinion, you can do better.——If, You develop something more novel or business that can replace the leisure of shopping.”

Shen Zheyu thought about it carefully and replied: ”What you said is that many people buy goods, but they are actually enjoying the fun of shopping. Although online shopping can attract some customers, it will lose some customers. So, if there are more novel things, it will attract more people. I don’t deny this. However, the opinions are put here, but there is no good implementation plan. Consumer psychology is the most difficult to speculate. .”

”Let me ask you a question. First of all, the people in Kyoto you work with are for the upper-class consumer groups in the entire capital, right?

Shen Zheyu nodded: ”Yes.”

”So what kind of psychology are these people? ... I am not referring to the psychology of consumption alone, but the general psychology, no matter when it is.”

Shen Zheyu frowned slightly. He didn't know what Lorraine was trying to express. After thinking about it carefully, he replied, ”Should... be a comparison?”

”That's right.” Lorraine smiled, ”The more a person who has an identity, the more he cares about his identity and status. The mentality of comparison must exist. However, this is only second.

”How to say?”

”What are they comparing against?”

”...Taste, identity and...consumption concept?”

”Yes! It's the concept of consumption!” Lorraine snapped his fingers, ”They don't lack money, they don't lack all kinds of luxury brands. Whether they are shopping or online shopping, they are not buying goods, but taste and identity. As long as you grasp their psychology, there are many ways to follow.”

Kang Shaojie pondered on the sidelines for a while, but he really didn't understand what Lorraine was trying to say, so he interrupted the conversation between the two of them and said, ”I said Lorraine, buddy, let's stop selling it, okay?”

Lorraine shrugged and smiled: ”I just want you to follow my original thinking and bring it into my understanding and ideas little by little, so that you can better appreciate the importance of this consumer concept.”

”I will continue.” After a pause, Lorraine changed his mind. ”For an analogy, it will be easier to understand. If I were to run this Kyoto native, I would do it like this-I wouldn't let it just It is as simple as an online shopping mall, but it has to be integrated into an integrated leisure service industry chain. First of all, in the initial service items, a series of services such as brand fashion, famous watches, jewelry, famous cars, etc. are included. Door-to-door, no intermediary fee, but can let customers enjoy God-like caring service, you don’t need to do anything, just click on the Internet at will, and you can find a brand new BMW x in the shortest time The latest car in the series appeared downstairs in your house. That kind of thing.”

Hearing Lorraine's words, the two smiled. This is true. This is a consumer concept. Consumers are more willing to pay for an online mall with attentive service. Everyone likes the feeling of being served.

Many of the wealthy children are otaku nerds, please do not doubt.

Even if it’s not at home, sometimes it’s very busy and there is no time to walk on the street at all. Generally, they will let their housekeeper or personal assistant buy some products they like for themselves, and when they buy back, the parties will feel that , Not very satisfied. Therefore, if there are such caring merchants who can play a series of roles as sellers, purchasers and delivery companies at the same time, it can indeed save consumers a lot of time and energy. ”

”I have considered this. To be honest, I am planning to implement this business expansion in the next step. Although it requires a new round of investment and the establishment of a new special department, it can attract more consumers in the long run. The growth of the invisible customer base still cannot be ignored.” Shen Zheyu smiled when Lorraine thought about going with him.

He came up with this idea only in the last two days, and he hasn't had time to take a concrete plan.

Unexpectedly, this Lorraine had such a foresight, and as an outsider, his analysis was so thorough. As a businessman, no matter how rich and powerful a large group of companies are, what they want to make is always the money of consumers. For what kind of consumer group they are facing, they must figure out the other's consumption concept. This is understandable.

Lorraine heard Shen Zheyu say that he had thought of this plan, so he smiled, and suddenly asked: ”So... and then?”

”Then?” Shen Zheyu was taken aback for a while, then smiled awkwardly, ”I just thought of this for the time being, and then, there is no good business expansion content yet.”

Kang Shaojie intervened again at this time: ”Lorraine, what you are talking to Zhe Yu now, is it related to your thoughts?”

Shen Zheyu was touched by Kang Shaojie's words, realized this problem, and looked at Lorraine.