V1.Chapter 214 (1/2)

”Xiaolan, what do you mean by sending silk stockings?”

Li Fengmei still didn't understand, but Liu Yong laughed, ”isn't this a way to let people buy more clothes?”

Seeing that Li Fengmei and Liu Fen didn't understand, Xia Xiaolan patiently explained, ”do we have clothes worth more than 168 yuan in our store? If they don't sell silk stockings, those who want them will have to buy enough 168 yuan. They can buy anything. If the total one-time amount is 168 yuan, they will give away a pair of silk stockings. ”

This is more exciting than directly reducing 10 yuan after 168 yuan.

Those who can spend 168 yuan on clothes at one time will buy them with or without a discount of 10 yuan. Although a pair of silk stockings is only sold for 10 yuan, it is a hot commodity in the business, and the psychological value it brings to people is not just a great unity.

At present, Blue Phoenix has no clothes with a unit price of more than 168 yuan. The most expensive is the wool coat vigorously promoted by Chen Xiliang. Xia Xiaolan sold it for 140 yuan when she set up a stall. As soon as she moved to the store, she sat down and sold it for 158 yuan. This is the most expensive clothes. Now the store doesn't have this one. No matter what customers buy, they need at least two pieces to make up 168 yuan.

Two clothes can earn tens of dollars. The cost of a pair of silk stockings is only a few dollars. Just send it out.

Now it's silk stockings. Xia Xiaolan is going to do more similar promotions in the future, sending cosmetics, wallets and other small things. If there is no computer operation, she still wants to do shopping points in the store. Even if it's handwritten, it's too troublesome to make statistics. It's to increase the workload for Liu Fen and Li Fengmei.

When white pearl sent a telegram saying that she had collected another 100 pairs of silk stockings and checked them by train, Xia Xiaolan smiled:

”When we receive the silk stockings, we can do this promotion!”

Two posters are posted in the store. One is posted at the door. The time is to start the spring reward activity on February 20.

Just after the poster was posted, a customer asked. Originally, several people planned to buy clothes. They temporarily reneged and decided to come back on the 20th. Of course, there are not many such customers. After all, not everyone wants free silk stockings... A pair of silk stockings costs 10 yuan and a free gift costs 168 yuan. The difference between the amount before and after is not small. Naturally, we should consider it.

Fortunately, there are not only women's clothes, but also some men's clothes.

A person can't bear to buy 168 yuan clothes. He can also buy them for the men at home. The quantity of men's clothes in the store is small and fine. Shirts and suits are of good quality. There are more than 100 suits. It's not easy to add cheap clothes. Isn't it easy to scrape up 168 yuan?

The silk stockings sent by white pearl were received as promised. The activity officially began on February 20, which made Xia Xiaolan very tired. The business didn't catch up with the big sale before last year. In the evening, the turnover soared from 8900 to more than 2000.

Only 10 pairs of silk stockings were sent out, with a total cost of dozens of yuan. The turnover was more than 1000 yuan, and the profit was hundreds of yuan. What is a gift of tens of yuan? Liu Fen and Li Fengmei realized why Xia Xiaolan changed her silk stockings from selling to giving.

What are you doing for, or to make more money?

”Just set up a stall with us. Someone wants to bargain. You have a lot of money, but you give them scarves or gloves?”

Li Fengmei finally remembered this stubble.

Xia Xiaolan nodded, ”yes! But we can't just buy a pair of pants. Why should I send silk stockings to her? It's 168 yuan. Our profit is guaranteed. It's not worth much to send a silk stockings. ”

The magic of silk stockings is not so great, but it can induce people to shop more.

Originally, I bought a hundred pieces of clothes. I thought it would be better to add dozens of pieces and get a pair of silk stockings for free. Some people especially want silk stockings, but they can't buy so many clothes. What should we do? Drag relatives and friends to buy clothes. You can add up to 168 yuan. Anyway, you can send a pair of silk stockings. You can negotiate how to distribute them.

The bright increase in turnover proves that Xia Xiaolan's promotion method is feasible.

The 50 pairs of silk stockings on the poster have been delivered. In fact, there are 100 pairs in stock this time. If the business is good, the silk stockings are basically in unlimited supply... People who have been doing this routine for 84 years don't know. They really think there are only 50 pairs.